Tips to Choose the Right Email Marketing Software

Are you looking for best email marketing software?

Today, I’m going to write about email marketing software, after reading this article, you will be able to define email marketing software and would have a deep knowledge. 

Email Marketing Software is a very powerful and essential tool for marketers of all kind emailing work. Since the technology has developed we face challenges to beat our competitors in the market.

To get good traffic, ample revenue, and communicate with the audiences you need good tools so that you could raise your business strategy. Email always plays a vital role in our business as this is an important source o reach targeted audiences.

How we can choose right email marketing software to boost up our business. This quiz has been in buzz as we can see there is multiple email marketing software available in the marketing.

You can get service depending on your specific needs. If you choose email marketing software you get tools, customizable email templates, list building features, and more to help you. It increases all the aspects of your overall marketing strategy.

If you’re still confused, here are some email marketing tools and solutions for some of the problems that you may face.

Let’s know more about email marketing software, how they may use with your business

Has email marketing been on priority for marketers?  Have you heard about it before?

Choosing the best email marketing software is the key to success of your marketing campaign.

Why do you need best email marketing software?

Using effective email marketing is one of the most cost-effective marketing tools. It gives you an opportunity to manage easily, control and allows you to make direct contact with your targeted audiences.

Here is the list of top 6 email marketing software:

  • AWeber
  • ConvertKit
  • GetResponse
  • MailChimp
  • Campaign Monitor
  • ActiveCampaign

1. AWeber:

AWeber is the one of the best email marketing software in the world,  the most lucrative things is they offer a wide-range of tools for small and medium-sized businesses. AWeber gives you an idea to manage your email marketing campaign.

AWeber is easy to use; It connects effectively with most platforms including WordPress.

After installing this service, you get access to use email templates, list management, autoresponders, and email tracking with detailed insights.

It has support options include live chat, phone support, email support, live webinars.

AWeber offers a 30-day free trial. After that, their pricing starts from $19/month

2. ConvertKit:

ConvertKit is potent email marketing software for those who belong to professional bloggers, authors, and marketers. This is extremely easy to use and incredibly lucrative.

It allows you to easily offer content upgrades with email signup forms. Through ConvertKit software, you can easily segment contacts into those who are interested and those who have already purchased your services.

ConvertKit plans start from $29/month with a 30-day refund policy.

3. GetResponse:

This is highly popular email marketing software for the marketers. GetResponse is extremely easy to use and illumine email marketing for small businesses and beginners.

It has some amazing marketing automation tools which allow you to create smart automated campaigns. There are many amazing features, drag and drop builder, you can create campaigns, segment contacts, and send content designed for specific groups.

There are many beautiful responsive forms like landing pages, tracking, and autoresponders. GetResponse also integrates with third-party lead generation software. It Supports by phone, live chat, and email.

GetResponse offers a 30-day free trial. Their pricing starts at $15/month.

4. MailChimp:

I found MailChimp is one of lucrative email marketing service providers. This software has been a buzz in the market as a large number of people using it and getting benefited. MailChimp offers a very easy to use interface along with great tools that are the things which make it unique.

It connects with WordPress, Magneto, Shopify, and many other platforms. MailChimp gives you easy email creator, merge tags, autoresponders, and simple tracking and analytics. MailChimp gives support by offering email, live chat

MailChimp offers a peerlessly forever free plan it allows you to send 12,000 emails for up to 2,000 subscribers. You can get paid plans that start from $10/month.

5. Campaign Monitor:

Campaign Monitor is the best software which offers you multiple beneficial tools which support to boost up to run your successful campaign.

It has professionally designed email templates, they also offer a drag and drop part tool to create different campaigns for different contacts based on your work.

There is available support 24/7 via email and other support forums. Premier customers have extensive documentation step-by-step how-tos to help you get started and fix things on your own.

Campaign Monitor’s pricing plans start at $9/month.

6. ActiveCampaign:

ActiveCampaign helps you to do email marketing, automation, with CRM and sales. ActiveCampaign gives you the opportunity with all the tools you will need to create a smarter email marketing campaigns to attract your targeted audiences.

It has a beautiful email template editor and there is very few software that is mobile friendly but this is one of them that has mobile friendly signup forms. Here you will also find the tips to increase the CTR of email.

It connects with software including WordPress etc.

Their paid plans start from $9/month. It has a facility to request a demo with limited features for a test run.

After reading all the segments, you must have an idea about how to choose and use the best email marketing software. It gives you better opportunities to beat your competitor who is using tools to establish best email campaign.

You have read how it gives you choice to create your campaign successfully.  it gives you ideas and a systemic metric to be successful in the email marketing. You can also check the Tips to get success with Email Marketing.

~I hope this article gave you ample overview of the best email marketing software, how to choose and how to list your business by using them~



What is Digital Marketing? | Importance In The Career

Are you looking for an article which leads you to the deep knowledge about Digital marketing? If yes, then you are on the right page, go ahead and gather more information about Digital Marketing.  

The way India is evolving with the evolution of the digital marketing in the businesses, now it opens doors for career opportunities. Now Digital Marketing becomes a hot buzz in the market. Now every company uses benefits of digital marketing to get good leads and revenue. There are a lot more which I’m going to the right, after reading this article, you will be able to define all the aspects of Digital Marketing.

We all are connected with the Digital Marketing with Facebook, Linkedin, Twitter, Instagram, Radio, Television and many more social networks. In this post, I will cover the following topics-

  • What is Digital Marketing?
  • Why is Digital Marketing Important?
  • How To Build Business and Brand With The Digital Marketing
  • How Social Media Helps To Get Audiences
  • Future Of Digital Marketing

Let’s start:

What is Digital Marketing?

This is very simple to understand that Digital Marketing is a medium by which you can promote your businesses through digital media channels like Social media, Mobile and some non-digital media sources like billboards etc.

Digital marketing plays a vital role in order to get growth in the business. This is very fast advertising media with low cost.

You can get by person-to-person within a second; you can also promote your business through printing. Here are some digital marketing aspects:

  • URL Landing Pages
  • Web Banner
  • Online Directories
  • Social Marketing
  • Traditional Marketing

Why is Digital Marketing Important?

If you want to reach your target audiences, you can get with low cost through digital media, including websites, social media, and mobile advertising; this is very easy to track and reach your audiences with your objects.

The best thing about digital media is this can be done at low cost. Through this, you can engage with the customers.

Gone are the days, when we used to search things through paper books or other stuff. If we want any info it can be found easily at any point in time. If you quest technology, you can make a strong career in digital marketing as this is so informative and interesting career option.

How To Build Business and Brand With The Digital Marketing –

Whatever business you’re running, large or small or medium size, you can reach to the audiences and promote your business digital channels with a low-cost budget. If you spread relevant information through media networks, it will help you get more engagement with the clients easily.  Few important aspects:

  • Reach your target audience
  • You can find more marketing strategies through search engines
  • This is very easy to navigate
  • Multiple social channels for the communication
  • Connects with other marketers

Your website should be well informed if you want to leave an impression on the visitors as your website is the foundation to show your firm. It will help to get familiarize with other digital media channels. There is a saying that it can be considered as one of the top business investment.

Stick With The Audiences –

One more important thing you need to stick with your targeted audiences. It can be possible by launching regular posts. You can be in though with the website and email marketing to connect with customers via social media.

Make sure that you’re posting a relevant and eye-catching content with the useful information, make sure that all of your efforts attract the customers and take their attention back to your website. It will help to get their sight of your product or service.

How Social Media Helps To Get Audiences –

India is the most social media user country; we have a large audience who love to spend their time on social networks. Gone are the days when we used advertising our product through traditional media although it works still digital media is par effective.

Why Social Media Is Effective Than Traditional –

Through social media we can convey our message so easily; it doesn’t need much time or huge money. It just needs your attention and focus. We all use Facebook, Instagram, Linkedin, Twitter, Google Plus, Pinterest, and so many social media which not only help us to know about new services or products but we can promote our services easily without any obstacle.

Social Media Channels –

  • Facebook
  • Linkedin
  • Twitter
  • Google Plus
  • Pinterest
  • Instagram
  • Tumblr
  • Flicker
  • Snapchat
  • WhatsApp
  • Quora
  • Vine

These all above are the social media networks, with the help of these networks, people are getting benefited in order to promote their business a with a low-cost budget. These are the sources you can attain to make your business on top.

More About Digital Media

  • No doubt that India has been Digital and by the year 2020, all the companies will have an online presence to get a lot of career opportunities.


  • This is a dynamic field, with technology developing day by day, you have to continuously develop your digital marketing skills so that your career keeps growing.


  • As per the recent survey, the digital economy is growing more than 10 times faster than the traditional economy and firms that engage in online trading are twice as likely to be creating jobs as firms that aren’t.

Future Of Digital Marketing

  • We can see how Internet users are growing across the world, with 80% of them accessing the web through smartphones. The number will be increasing year by year; to connect to a wide audience is easily possible through digital media than traditional media.


  • You can easily hunt your targeted audiences and connect with new technologies that keep innovating every day.


  • Digital marketing provides endless job opportunities and also qualify you to take up freelancing jobs where you can double your return on investment.


  • We can see how digital marketing is expanding with Training Centers and the Jobs opportunities.

I hope you found this article well informative and interesting, now you have a deep knowledge about digital marketing and how it works, also now you know well how digital media is vast and what are the possibilities. Now you can use these strategies with your business.

How to Generate Leads with Guest Blogging?

Do you face any difficulty to generate leads with guest blogging?

Guest blogging is all about to post your content on another web page.  Now you must be thinking why do we need to post on another webpage?

Let me tell you that by focusing on different websites, you can fill the highest point of your channel with the possible leads.

Today, I’m going to write about how to generate leads with guest blogging.

This article will take you through the advantages and best practices of Guest blogging with lead generation as your essential objective.

Let’s go ahead and know more…..

1. Choose Right Topic – 

Choosing the right topic helps you is so lucrative with your website. It helps to give the more concretive topic to the audience. If your topic is eye-catching, there are possibilities as the user might show interest to go ahead with your site.

2. Choose Right Site – 

After choosing the right topic, now it’s time to choose a right site. You need to figure out where your guest post will be published.

To build a lead generation, you should look beyond domain authority and industry relevance. Do you need to understand, how large a social following do they have? How engaged are their followers? Are there a lot of social shares for posts by other guest authors? These are the factors which will help you lot.

5. Proceeded with Research –

A good research is also so important before proceeding. It helps you to analyze your topic and subject. The more you go for research more you get perfection to get more visitors to your site.

It will help you to put interesting facts about what your users want. Through research, you can get more and more leads easily.

6. Appear with Something to Offer –

You need to show something so that your visitors feel they are reading something fruitful. You have to show what you can provide them and how they can be benefited. Here are some accommodating focuses:

  • Incorporate the contact’s name.
  • Propose conceivable subjects and post titles.
  • Give particular cases from their blog that relate to your thoughts.
  • Source blogs that accept guest posts
  • Source popular blogs to guest post on
  • Look for your niche when you guest post
  • Read and comment on the blog
  • Promote blog posts
  • Follow the guest post guidelines
  • Draft your pitch

Any growing website sometimes they need to use other people’s platforms to access their visitors. It’s the same for your content too.

It also applies to your contact too, you can extend your current network through posting with other sites and current subscribers, or you can take advantage of those who have bigger audiences.

Why a great content is essential, through writing great content, it helps to drag your visitor’s attention. With the help of content, it helps to create leads.

Now you must be thinking why you need to write on someone else blog. You just need to understand, you get to share your best content with a larger audience making your reach that much bigger.

I hope you found this article interesting and informative. Now you have a better understanding of how to generate leads on guest blogging. Now you can use these metrics on your website to get ample leads.


Importance of using Google Webmaster Tool for your Website

Do you want to know which keywords are bringing traffic to your website?

Are you scared form Malware, Spyware, and Malicious activities?

If yes, then you landed on the right page as I’m going to explain how you can escape from malware and know exact statics of your site.

You must hear about Google webmaster, It is totally free of cost which offered by Google to all sites. It helps to understand who is visiting your sites and what their need is.

Google webmaster will notify if your site catches malware or malicious files. By and large, it’s lucrative to know what is going on with your site.

Let’s know about the main compartments!

There are four main compartments of information about your site. 1)Configuration 2)Traffic 3)Optimization 4)Health.

What is the Google Webmaster Tool?

Google Webmaster is also known as search consol, if you hear Search Consol anywhere, don’t get confused. There is a process which Google webmaster follows to give you better results.

It is the place Google notifies you if your site faces something wrong like malware and spyware.

Google Webmaster Tools is the essential component for Google to communicate with website admin. Once you start using Google Webmaster Tools, you will realize that you no need to use other tools as it has been providing a great service for a long time.

What is more? – The best part is Google Webmaster is totally free.

If you want to dig deeper into Google Webmaster, you can check the Google Webmaster interview question and answers.

Importance of Google Webmaster Tools (GWT)

  • Ingress to search statistics on Google
  • Provides latest data about incoming links and internal links
  • Sends notification if your site faces any malware, spam, viruses.
  • Help to find relevant keywords that you are targeting and how effective they are
  • Google webmaster gives you the opportunity to know who you targeting audiences are.
  • It helps to know who is visiting your site along with the time
  • Works quick and sharp

How to Install Google Webmaster code into the website:

By now you must have a certain idea, how Google webmaster is lucrative for your site.

Further, I would tell how you can use Google webmaster; you just need to follow some simple steps.

It is a very interesting and unique tool, is not it?

Let’s go ahead….

If you have a Gmail account, you simply follow to log in to webmaster tools by clicking here:

Once you log in to webmaster tools, Google webmaster will ask to verify yourself, you will get 3 different ways to verify your site:

  1. XML file,
  2. Meta Tag
  3. CNAME

Once you verify yourself, you will be able to use Google webmaster. It has a unique dashboard and most lucrative thing is that it costs nothing so we have a tool which helps us lot without charging.

How Google webmaster helps to your site, further you will come to know what effective aspects of Google webmaster are.

Google webmaster tools Resources

  • Configuration
  • Health
  • Traffic
  • Optimization

Configuration –

Settings: Setting a preferred domain in site settings (Google)

  • Site links
  • URL Parameters
  • Change of the Address

Health –

Crawl Errors: Guides to each different type of crawl error to be found in this report (Google).

  • Blocked URL
  • Index Status
  • Malware examined.

Traffic –

Search Queries: Explanation of the Search Queries data (Google)

  • Search queries
  • Links to your site Internal links.

Optimization –

Sitemaps: Multiple Google documents about Sitemaps, creating and submitting Sitemaps, different types of additional sitemaps (Google)

  • HTML Improvement
  • Content Keywords
  • Structured Data
  • Data Highlighter.

Also, see –  What are Google posts? and how it can help your Business

Google Webmaster Tools give you control over your website as well as a variety of visitor metrics such as how many clicks your website got, the number of impressions, click through rate and position. I hope this article finds you well and informative.

How Digital Marketing Creates Job Prospects In India

Do you feel you can become a Digital Marketer? If you have a quest to make a good career with Digital Marketing this article will help you to know more!

Digital marketing is vast; let’s know how this field is growing and helping millions of people around the world. Today, I’m going to write about Digital marketing in India and how this industry has career opportunities, this industry has booming day by day.

Digital Marketing Overview – 

When digital marketing word comes to the mind it gives many more ideas at one time period, this is a platform where millions of people have been building their successful career. Digital marketing has been a huge impact on advertising & marketing in past recent years and this impact is going to be increased in upcoming years as we are going to be more dependent gradually.

This is an amazing source of marketing such as service and products, mainly via the internet including mobile phones, display advertising, and other digital marketing sources.

If I talk about recent years there was only traditional marketing for the advertising which costs high and takes time to deliver your message and promotion to the targeted audience. Now digital marketing has changed the meaning of marketing, now this is very easy to promote your service and products. Digital marketing will remain the most powerful way of marketing in the future.

If I talk about future of digital marketing, as per a recent survey, by 2018; There will be 700 million internet users, I think, now we have a clear picture how Digital marketing is growing day to day.

India is following digital marketing so effectively, few time back, India’s Prime Minister announced to turn India into “Digital India” with digital India campaign.

In recent years, digital marketing has displayed a great example of working and learning with technology, along with better career option.

Growth Of Digital Marketing –

The Digital marketing industry is growing so fast, if we look back we will find how this industry has been growing as now life has been so easy for the user of the internet and mobile phones.

As this field is booming you can also make an enriching career, no doubt this profession will never fall down as per recent figures and this figure is going to be increased in upcoming years.

Here are some figures:

  • 60% of the companies already using digital marketing strategy in 2017
  • 72% marketers believe that traditional model of marketing is no longer sufficient
  • Company revenue driven by internet marketing will get increased by 30%
  • In 2017, 80% businesses will increase their digital marketing budget
  • Digital Marketing budget may surpass the IT budget in 2018

Let’s Know Most Popular Career prospects In Digital Marketing

  • SEO
  • SEM
  • SMM
  • Email Marketing
  • Mobile marketing
  • Web Analytics


  • SEO- SEO stands for Search Engine Optimization; SEO plays a vital role in the digital marketing profession. We all know how all the entrepreneurs have huge competition in the market if you want to make an impact in the rush life you have to be visible in others. SEO helps to make your website more visible and gets more results on search engine.


  • SEM- Search engine marketing is a method to make your website visible through advertisement; it gives you certain knowledge how to run a PPC program.


  • SMM- Social media marketing gives you more options to promote your service & products over social media networks i.e. Facebook, Twiter, Instagram, Linkedin, Google Plus, Pinterest and other useful social media methods. They help you to advertise your service or products easily at low cost.


  • Email Marketing- This is very important to language with the customer to get good revenue, email marketing is also an important source, and with the help f email marketing you can reach to your target audience very easily. You can write an effective content about your service or products and send them via email.


  • Mobile Marketing- We all are aware how mobile phones have been so essential for everyone, now mobile marketing also have been so lucrative to promote your service easily without any hassle. You can send promo offers or other discount schemes to the audience through mobile phones which finds so easy and convenient; it saves your time and efforts.


  • Web Analytics- Web analytics have been a key factor in digital marketing, it helps to enhance your website traffic and know how people are showing interest in your projects. Google analytics is a great way to know how your website is working.


How Digital Marketing Course Shape Your Career And Who Can Get Benefited-

  • Working Professionals
  • Individual Beginners
  • Marketing Professionals
  • Web Marketers
  • Housewives


  • Working Professionals-People who already work professional but want to increase their digital marketing knowledge to enhance skills, this digital marketing makes them more educated about marketing strategy which can be used in their professional life.


  • Individual Beginners-Beginners who are looking for the career in digital marketing, entrepreneurs who want to improve their professional life; it helps a lot to get a good understanding of marketing and how to improve their business.  


  • Marketing Professionals-Marketing professionals who are looking for a better marketing strategy and understanding, it helps a lot to market professionals, e-commerce, and advertising.


  • Web Marketers- This helps to all Web marketers who want to enhance their professional prospects in the marketing; IT professionals who want to have a deep knowledge of the domain and other essentials aspects.


  • Housewives- This is the most benefited course for housewives, the reason behind is, this course gives freedom to work online from home. There are so many housewives, who are earning good enough by working from home, it doesn’t need huge investment, it just needs an internet connection and a desktop or laptop.


I hope you found this article well informative and helpful, now you know well how digital marketing has a future and how it can shape your career.  

Rise of Digital Marketing and its importance in Business Growth

In last decade, the world has shown a rapid shift from traditional media to digital media and the transformation is on a fast track this decade too. More and more people are spending time on digital media, hence it became the preferred way to promote products and services.

The consumption of digital music, articles, blogs, images, and video content speaks a lot in favor of the importance of digital marketing nowadays. Devices like mobile, Smartphone, iPad, computer, are one of the main tools driving the digital information.


The arena keeps consumer, seller, and mediator work on a single platform via the internet. So, if we talk in particular about the need for digital marketing we have the following facts.

The future of Marketing is Digital Marketing:

In olden days, print and electronic were the main tools of marketing. However, today with the wide usage of E-devices connected to the internet, companies have started spending a huge amount of digital ads.

If we focus on digital advertising then CMO council research is worth to share.

  • DM was the fastest growing category in 2014, with an increase of 16.1% in spending.
  • Within 5 years, the total spending for digital marketing will cover 75% of total ad spending.
  • The spending on global social media ads has already reached $16.10 billion (2014) with a direct 43% increase from the last year.
  • Most of the senior advertisers/marketers are ready to allocate their funds on digital marketing website content, performance, and optimization.
  • 65% of businesses think Digital marketing is the top method for generating leads for any business.


Prediction on Digital/Online Marketing:

We have reached the place where everything happens online. For example money transfer, credit card payments, bills submissions, online shopping or writing a blog, the search engines are gaining traffic day-by-day. Again according to CMO facts:

  • At the end of 2018, the internet advertising industry may overtake TV ad segment.
  • Not just system but marketers have spent $4.4 billion on mobile advertising in 2012 that reached $8.5million in 2013. However, the future prediction of CMO council says that it will reach up to $31.1 billion by the end of 2017.
  • Apps are the new future tools for developers and designers.
  • Internet of Things (IoT) the advance flow of data flowing that is a huge market opportunity for every single digital marketer.

The strongest point to join the wide digital marketing industry is the statistics that more than 82% of the world population comes online. The industry will grow and will become advanced every day.

The digital age is the new marketing segment that offers immense benefits, remunerations, and secures future!

The Ultimate Facebook Pixel guide to make you an Expert

Are you confused about Facebook Pixel Setup?

You must be wondering what the Facebook Pixel is, it’s a kind of analytic tool which helps you to know the effectiveness of your advertising on Facebook.

With the help of Facebook Pixel, you can understand the actions and what people are taking on your website. It also helps to reach to the audiences.

Today, I’m going to write about Facebook Pixel Setup Guide, after reading this article you will have a better understanding about Facebook Pixel Setup Guide.

Let’s Know How To Get Started with Facebook Pixel:

I’m going to explain how to install a pixel, track actions on your site, and make sure that your pixel is working on your Facebook.

Let’s have a look about pixel before going ahead, below are mentioned some of the benefits of installing a Facebook pixel.

What You Need To Do Before You Begin

  • You will need a website for your business
  • You must be able to update your website’s code

Create A Facebook Pixel

  • Go To Your Pixels Tab In Ads Manager
  • Click Create a Pixel
  • Enter a name for your pixel
  • You can have only one pixel per account
  • Choose a name that represents your business
  • Check the box to accept the terms
  • Click create pixel

The next term is important with make sure your pixels are working correctly

There is a tool Pixel Helper Troubleshooting which will help you to figure out if your pixels are working properly.

This is a kind of Chrome plug-in where you can see and know easily if there’s a Facebook pixel installed on the website.

You check for the errors and understand about the data which comes from a pixel. It helps to understand what exactly is going on in your website.

  • After installing the installed the pixel helper, you just need to click on the Pixel Helper Icon in the address bar.
  • You need to check the popup to know if any pixels found on your page.

How To Verify To The Pixel

  • Get FB Pixel Helper
  • Open a page on your site where you added the pixel
  • Click the Pixel Helper icon in your browser’s toolbar

Pixel Errors

With the help of Facebook Pixel Helper, it reports you errors and the possibility that can happen when you are going to install a pixel on your website.

It will help you to know about the errors as these errors mean that the person who manages your website will need to fix something for your pixel to start working correctly.

How to Add a Pixel

After adding the pixel to your site, you will be able to associate it with your new or existing Facebook page. Afterward, you will be able to add it easily.

Next Steps

After getting in the next step, you can read on and learn about pixel events which are visitor actions on your website. You will be able to track easily with the pixel.

After doing this, you will be able to start using the pixel with other advertising products such as:

Product Ads

With the help of product ads, you can track your events on your website and optimize the display of items from your product catalog in Facebook Ads.

Custom Audiences

You can build also targeted facts of your website that visitors based on the pages so that they visit or the actions they take on your website for use in your Facebook Ads.

  • Conversion Tracking

Use Facebook pixel’s standard events or custom conversions to track the actions your visitors take that you care about for usage in conversion tracking and optimization.

  • Create a Custom Audience

You can use these Custom Audiences to re-engage users with targeted ads, or you can let Facebook find new users that are like this Custom Audience.

Recommended for you – 

The actions are based on URLs visited or either standard or custom events triggered. You can then see these conversions in your reporting, or you can choose to optimize your ads for them.

I hope you found this article informative and interesting. Now you can set up your facebook pixel easily.

Scope of Digital Marketing in India | Opportunity, Career and Jobs

Are you also thinking about what is the scope of Digital Marketing?

We will agree that there are several speculations attached to online marketing in India. Some say it is a field of self-learning. Others talk about the importance of joining a professional internet marketing institute. To understand the scope of digital marketing course, review some of the industry facts.

The Growing Industry of Digital Marketing :

  • India is a 3rd country having 61.7 million Facebook Users.
  • Indian Brand Owners are increasing the total spend on online activities and DM services.
  • As per Comscore MMX, 25% of the total online minutes are spent on social networks.
  • Flipkart- the largest online e-commerce store, aims to hit 1$ billion sales in 2015.
  • DMI has approved €3 Million alliance with NIIT India to offer digital marketing education along with certification.

The above facts were revealed by CMO Council India. These facts clearly display the marketing strategies in India have changed significantly. Professional certification is mandatory to work with reputed brands in India.

So, does that mean digital channels are becoming more important day-by-day? Yes, this is due to the accessibility of internet connections and penetration of mobile internet.

India will soon be the hub of digital marketing courses, services, and outsourcing country. To know why and how to follow some of the interesting facts. Also, check out the scope of digital marketing course in the country!

1. World’s Third Largest Internet Users :

If you learn digital marketing then you can easily get a job in this industry. The reason being; India has 3rd largest population of internet users that are potential customers, business partners or service providers in the industry.

2. Young Males & Females will be the Power Users :

One can very well imagine the contribution of young males and females as the power internet users in the country. This in turn clearly suggests companies would spend more on online marketing services.

Every company today need skilled Digital marketing, hence there are many job opportunity in this field. The Digital marketing certification helps them to kick-start their career.

3. More than 60% of Web Users will Do Online Shopping :

With the trend of online shopping, the face of eCommerce market has significantly changed in the recent years. The industry is likely to generate more revenues with 60% web users doing online shopping.

4. Social Networking – The Key Interest Area

Social networking is the key area of interest for the millions of users in India. Tapping the prospective clients and consumers by applying social media optimization tactics will remain in fashion. This, in turn, gives us the clear idea about the demand for digital marketing professionals capable of handling conversions through social media.

5. Entertainment through Online Video

Web users in India will enjoy online video content from various platforms. Social media experts will keep a strict watch on entertainment sites in the country.

Now the big question is how to get started with Digital Marketing in India?

If you want to make a career in Digital marketing then the first thing you need to do is, take training from the online or offline mode. It will make aware of how actually digital Marketing works.

You can work as an SEO specialist, affiliate marketer, paid marketing specialist, content marketer, social media marketer, and many other job roles. So a training will sharpen your skill. If you are actively looking for a digital marketing course in India, then I would like to recommend Insider academy which is located in Noida.

All the above facts confirm that digital marketing course certification will be the next tool of digital India. Companies, brands, and web users will use the internet and will be influenced by the latest online marketing trend!

So, do not wait and join the best internet marketing institute in Delhi and learn the best techniques to stay on top of web pages.


How to make money with affiliate marketing for beginners?

Did you know you can easily earn $50 to $100 daily with affiliate marketing? Yes, it is possible and it’s as a beginner, as much as you dive into the sea you can earn more by promoting products and services.

In this post, I am going to share the facts, basic requirements, tips, the success stories and different ways to make money with affiliate marketing.

If you are not very much aware of Affiliate marketing then you can understand affiliate marketing as a process of promoting the services, selling and taking a commission.

The best part of this process is that the amount you earn by promoting the services will directly come to your account.

If you are working professional and want to earn some passive income by investing 2 or 3 hours of his/ her leisure to earn extra money then affiliate marketing is something you look for.

Top 7 facts about Affiliate Marketing –

1. Amazon is the only organization which sells the most products that fit into any niche and preferred choice for the affiliate marketing.

2. 35% of people choose website banners as their favorite place to place his affiliate ads. Did not why? Because more chances to click and more chances to earn commission

3. Direct deposit, PayPal, check and wire transfer are the preferred method and most used mode to receive a commission.

4. The person who promotes products known as affiliates, publisher, partner or external marketers.

5. The 52% of the total affiliate marketing space are doing it as a part-time to earn passive money.

6. SEO is the best way to promote to get targeted traffic and earn commission via affiliate marketing. If you already running a blog in any niche, you have a nice opportunity to earn a commission.

7. Advertiser, publisher, and consumer are the 3 most important part of Affiliate marketing.

Basic requirements to establish an  Affiliate marketing Business-

The affiliate marketing can be done via online, below are some basic requirement which you need to start your own affiliate marketing business –

  • Blog/Website
  • Basic HTML Knowledge
  • English writing skill
  • An eBook
  • Email service
  • Autoresponder
  • Traffic

How to get started?

1. Niche –

The first step to start affiliate marketing is choosing a niche, and it is one of the most important parts, Choose wisely because you have to create a series of content and also research the affiliate programs for this particular niche.

2. Create Content –

Once you choose a niche, you have to do keyword research and create an informative and engaging content/ blog posting, so that you can build an audience around your blog or website.

3. Create an eBook –

The ebook is the ultimate medium to make and engage content, wrap up your top articles and create an eBook. It is the best way to show your expertise in a niche.

4. Go for Email Marketing service –

Opt-in for an email marketing service provider, if you are in the initial stage then you can use a free version of mail chimp or madmimi. and start building your list. Setting up an autoresponder is a wise choice because it sends email automatically when anyone subscribes to you, you can also set up a duration for the next email.

5. Start Promoting –

You can use Facebook to promote your eBook, get likes, potential leads and make your customer base.

This is a simple and proven strategy to make money with affiliate marketing for beginners. Stick to this strategy and enjoy the rewards.

Top Affiliate Niche to start –

I know sometimes it becomes very tough to find a perfect niche. so I am sharing some best niche, to start your affiliate journey –

1. Health –

This is an evergreen niche and at the time it is evolving and there are a lot of products which you can promote to earn a commission. You can choose testosterone, Joint pain, Diabetic recipes, Nootropics or any other specific topic to start writing. let’s look the top affiliate programs in this niche-

  • Silver Blade Brands,, Nutracash are some popular and high paying publishers in this category.

2. Wealth –

This category contains several niches to start with, you can write about internet marketing topics (blogging, affiliate marketing etc) Gambling, jobs, MLM, employment etc.  below are some top affiliate programs in this niche –

  • CB Passive Income, Excellerate Associates, BitBond are top commission provider in this niche.

3. Romance –

A niche for fantasy, dating, getting your ex back and more. People are passionate about finding a companion and that is the reason it is the hot topic for many affiliate marketers.

Some popular affiliate programs in the Romance category are –

  • Affiliate2day, David Wygant Dating Coach, Cupid are top rated affiliate programs you should look for.

These 3 topics are evergreen and always will be in demand. If you are newbie’s and have an interest in these topics then it’s a right time to start with.

People always have a problem, and you have to just put a solution in front of them, this is the formula for making money through affiliate marketing.

There are many success stories from where you take motivation. So start writing, blog posting, building an audience, get a targeted traffic and earn extra money from top affiliate networks.

An ultimate Guide to know all about GSP Ads

Email Marketing is one of the most recommended media for generating leads for many businesses. It is also a preferred medium to increase customer retention and to offer deals and discount in product or services.

When you send an email to the customer, it does not guarantee that it will be shown on top of the customer’s inbox and it will go below when new email will come into the inbox. By GSP ads, we can solve this problem, GSP ads placed at the top of the Inbox and it appears differently. In this post, I am covering the following things about GSP ads-

  • What is GSP?
  • How to target users via Google sponsored Promotions?
  • What is the cost of GSP Ads?
  • Where GSP ads appear?
  • Benefits of GSP Ads?
  • GSP ad specification: formats, character limits and recommended image sizes
  • What are the GSP ad types?
  • Which industries must Use GSP ads?
  • Best practices and strategies for a Successful GSP ad Campaign
  • How to track GSP ads and how to do reporting?


1. What is GSP ( Gmail Sponsored promotions)?

GSP ads are the special ads which are used to target users in their mailbox. GSP ads that they are placed in the top of the user’s inbox and look like an email, they expand in a full and as the variety of Ad.

2. How to Target users via Google sponsored Promotions?

There are 5 types of standard targeting option available for GSP ads, although you can use the combination of these targeting methods to narrow your targeting.

(a) Display keywords – This is also known as contextual targeting, in this targeting option you can target users via keyword which is related to your products and services.

Things to keep in Mind-  Ads are shown based on the Broad match content so you don’t need to use the match types and it will show those users who have received a similar content or email in last 300 emails in their inbox or archived emails.               

(b) Locations – You can target by location, it must be city, country or a postal code.

Things to keep in mind- GSP ads can target only one location per campaign, so if you want to target a different location then you must create a different campaign for that.

(c) Topics –  You can target the user by the topics which are based on the user’s active inbox.   

(d) Demographics Targeting – You can target users by their age, parental status, and gender, if you are targeting a small city and a small business owner then this targeting method can be very fruitful for you.

(e) Adwords Customer Match Targeting – If you have a subscriber’s email database and want to reach those specific users then Adwords customer match is the best targeting option for you. You can upload a list of email addresses and then target them with tailored ads.

Things to keep in mind – Gmail sponsored ads don’t support in-market audience, remarketing list hence the role of customer match becomes more important.  

3. What is the cost of Gmail sponsored ads –

The cost of GSP ads are calculated as per cost per click basis, it means if a user clicks on your promotion and expands your ad then the advertiser has to pay for this click. The important thing to mind is the cost will be charged for first interaction for further clicks you will not be charged.

“Typically the cost per click is $0.05 or 3rs/ click. This CPC is based on my recent campaign and may vary as per the industry.”

4. Where GSP ads appear?

GSP ads appear on both mobile and desktop, whereas in desktop it showed two Gmail ads compare to one ad spot in mobile devices.  The ads appear on the promotional tab, and only appear on a free Gmail account, it means that a business which uses Google apps for business can’t be targeted via Gmail sponsored ads.

It looks like this in Gmail Inbox –


Once I clicked on the first Ad, it expands and looks like this –


5. Benefits of GSP Ads?

GSP ads are best suited for that business whose objective is to drive awareness, it means it is not for those businesses who need a direct response. Although the journey of a click to website conversion is a 3 step process, and the user knows what he is reading about products or services, the conversion chances are typically high.

” In my recent campaign, which I have created for the education industry, I got  70 conversions at a cost of 5950 INR. You can see that the cost per acquisition is around 85 rupees per query”


Apart from these, you can use GSP ads because-

  •         They are cost effective
  •         They are highly targeted

6. GSP ad specification: formats, character limits and recommended image sizes –

There are 5 types of ads you can create in GSP ad campaign, all have its own functionality, and images sizes, let me explain all of these in below-

Standard GSP Ad Components-  

“Gmail Ad creation Image”

Logo_Size Advertiser name Subject line Description
140px * 140px Character limit 15 Character limit – 25 Character limit – 100

You can create 5 types of Gmail ads, each one has its own specialties and used for different purposes, you can use which suits best for your business –

  1. Gmail Image Template

If your focus is to engage users via the visuals and it is appealing then this format will best suit for your business. You can use an image with some text and call to action.

Recommended Image size- 650 Px  * 300Px



2. Gmail Single promotion Template

A single promotion template comes with an additional headline, which can be up to 200 characters. The best part of this Gmail ad type is an advertiser can use video, or image with the product. If you are promoting a dentist who is promoting himself with an image or video and uses text to explain his services then this format is best for you.

Recommended image size- 300 Px* 200 Px


  1. Gmail Multi Product Template

This ad format best suited for retailers, e-commerce store because it features multiple products in a single ad, However, if you have multiple products you can also use this ad template. This ad type feature 6 different products, each image must be in the square format (180 PX *180 PX ), a title and call to action.


Also, see –

4. Gmail Catalog Template –

A hybrid of single promotion image template and multi-product template, A catalog template showcase images along with the text.

Main Image size – 650 Px * 300 PX

Product image size – 650 Px * 300 PX

Headline – 40 character


  1. Gmail Custom HTML upload

Custom HTML ads are the gold mine for the advertiser, it allows advertisers to place click to call feature or an HTML form embedded within the ad, It creates an opportunity to increase the conversion and generate calls directly. One thing is to keep in mind that a Custom HTML and is a ZIP folder that contains all ad files, below are some size limits for HTML ads –

  • Zip folder size must be lesser than 1.25 MB
  • Number of files in a folder must be less than 100 files
  • The file size must be less than 500 KB


7 . How to track GSP ads performance and how to do reporting?

The performance metric which matters most for the advertiser is none other than conversion, but apart from this metric, there is 3 other metric which is used to measure the performance of GSP ads.

Saves – The number of times a Gmail users saves ad to their inbox

Forwards – The number of times the Gmail Ad was forwarded to someone else by the user.

Click to Website – Number of clicks which leads to the landing page.

8. Best practices and strategies for a Successful GSP ad Campaign-

Here are some strategies or best practices you should follow to get more conversion and help you to reduce the cost of acquisition –

(a) Target competitors domain –  This is the best thing if you want to take a competitive advantage, and help you to leverage the competitor’s effort by compelling headline and call to action.

(b) HTML form adverts –  Although it was a little bit tricky for a person having lack of web designing knowledge, but this ad format will directly generate the leads.

(c) Segment campaign by device- To measure the performance campaign, use segment so that you can measure how ads are performing on different devices.

(d) Custom combination – Using custom combination, can help you to reach specific audience by narrowing your audience, you can use keyword + Topic, Topic + interest and any other combination for better results from GSP ads.

(e) Use Video in Ads – Videos are the most engaging content in the online world. you can use quality video so that user can engage with it.

(f) Don’t Forget to target your own domain – Targeting your own domain will help you to reach your existing visitors who have received your email in last 300 mails, by using it you can easily retarget your potential customers.

(g) Create urgency to increase the Open Rate – Make compelling headline and create urgency like, “limited time offer”, “discount ends soon”, “Limited seats! ” etc to increase open rate.