Importance of using Google Webmaster Tool for your Website

Do you want to know which keywords are bringing traffic to your website?

Are you scared form Malware, Spyware, and Malicious activities?

If yes, then you landed on the right page as I’m going to explain how you can escape from malware and know exact statics of your site.

You must hear about Google webmaster, It is totally free of cost which offered by Google to all sites. It helps to understand who is visiting your sites and what their need is.

Google webmaster will notify if your site catches malware or malicious files. By and large, it’s lucrative to know what is going on with your site.

Let’s know about the main compartments!

There are four main compartments of information about your site. 1)Configuration 2)Traffic 3)Optimization 4)Health.

What is the Google Webmaster Tool?

Google Webmaster is also known as search consol, if you hear Search Consol anywhere, don’t get confused. There is a process which Google webmaster follows to give you better results.

It is the place Google notifies you if your site faces something wrong like malware and spyware.

Google Webmaster Tools is the essential component for Google to communicate with website admin. Once you start using Google Webmaster Tools, you will realize that you no need to use other tools as it has been providing a great service for a long time.

What is more? – The best part is Google Webmaster is totally free.

If you want to dig deeper into Google Webmaster, you can check the Google Webmaster interview question and answers.

Importance of Google Webmaster Tools (GWT)

  • Ingress to search statistics on Google
  • Provides latest data about incoming links and internal links
  • Sends notification if your site faces any malware, spam, viruses.
  • Help to find relevant keywords that you are targeting and how effective they are
  • Google webmaster gives you the opportunity to know who you targeting audiences are.
  • It helps to know who is visiting your site along with the time
  • Works quick and sharp

How to Install Google Webmaster code into the website:

By now you must have a certain idea, how Google webmaster is lucrative for your site.

Further, I would tell how you can use Google webmaster; you just need to follow some simple steps.

It is a very interesting and unique tool, is not it?

Let’s go ahead….

If you have a Gmail account, you simply follow to log in to webmaster tools by clicking here:

Once you log in to webmaster tools, Google webmaster will ask to verify yourself, you will get 3 different ways to verify your site:

  1. XML file,
  2. Meta Tag
  3. CNAME

Once you verify yourself, you will be able to use Google webmaster. It has a unique dashboard and most lucrative thing is that it costs nothing so we have a tool which helps us lot without charging.

How Google webmaster helps to your site, further you will come to know what effective aspects of Google webmaster are.

Google webmaster tools Resources

  • Configuration
  • Health
  • Traffic
  • Optimization

Configuration –

Settings: Setting a preferred domain in site settings (Google)

  • Site links
  • URL Parameters
  • Change of the Address

Health –

Crawl Errors: Guides to each different type of crawl error to be found in this report (Google).

  • Blocked URL
  • Index Status
  • Malware examined.

Traffic –

Search Queries: Explanation of the Search Queries data (Google)

  • Search queries
  • Links to your site Internal links.

Optimization –

Sitemaps: Multiple Google documents about Sitemaps, creating and submitting Sitemaps, different types of additional sitemaps (Google)

  • HTML Improvement
  • Content Keywords
  • Structured Data
  • Data Highlighter.

Also, see –  What are Google posts? and how it can help your Business

Google Webmaster Tools give you control over your website as well as a variety of visitor metrics such as how many clicks your website got, the number of impressions, click through rate and position. I hope this article finds you well and informative.

How Digital Marketing Creates Job Prospects In India

Do you feel you can become a Digital Marketer? If you have a quest to make a good career with Digital Marketing this article will help you to know more!

Digital marketing is vast; let’s know how this field is growing and helping millions of people around the world. Today, I’m going to write about Digital marketing in India and how this industry has career opportunities, this industry has booming day by day.

Digital Marketing Overview – 

When digital marketing word comes to the mind it gives many more ideas at one time period, this is a platform where millions of people have been building their successful career. Digital marketing has been a huge impact on advertising & marketing in past recent years and this impact is going to be increased in upcoming years as we are going to be more dependent gradually.

This is an amazing source of marketing such as service and products, mainly via the internet including mobile phones, display advertising, and other digital marketing sources.

If I talk about recent years there was only traditional marketing for the advertising which costs high and takes time to deliver your message and promotion to the targeted audience. Now digital marketing has changed the meaning of marketing, now this is very easy to promote your service and products. Digital marketing will remain the most powerful way of marketing in the future.

If I talk about future of digital marketing, as per a recent survey, by 2018; There will be 700 million internet users, I think, now we have a clear picture how Digital marketing is growing day to day.

India is following digital marketing so effectively, few time back, India’s Prime Minister announced to turn India into “Digital India” with digital India campaign.

In recent years, digital marketing has displayed a great example of working and learning with technology, along with better career option.

Growth Of Digital Marketing –

The Digital marketing industry is growing so fast, if we look back we will find how this industry has been growing as now life has been so easy for the user of the internet and mobile phones.

As this field is booming you can also make an enriching career, no doubt this profession will never fall down as per recent figures and this figure is going to be increased in upcoming years.

Here are some figures:

  • 60% of the companies already using digital marketing strategy in 2017
  • 72% marketers believe that traditional model of marketing is no longer sufficient
  • Company revenue driven by internet marketing will get increased by 30%
  • In 2017, 80% businesses will increase their digital marketing budget
  • Digital Marketing budget may surpass the IT budget in 2018

Let’s Know Most Popular Career prospects In Digital Marketing

  • SEO
  • SEM
  • SMM
  • Email Marketing
  • Mobile marketing
  • Web Analytics


  • SEO- SEO stands for Search Engine Optimization; SEO plays a vital role in the digital marketing profession. We all know how all the entrepreneurs have huge competition in the market if you want to make an impact in the rush life you have to be visible in others. SEO helps to make your website more visible and gets more results on search engine.


  • SEM- Search engine marketing is a method to make your website visible through advertisement; it gives you certain knowledge how to run a PPC program.


  • SMM- Social media marketing gives you more options to promote your service & products over social media networks i.e. Facebook, Twiter, Instagram, Linkedin, Google Plus, Pinterest and other useful social media methods. They help you to advertise your service or products easily at low cost.


  • Email Marketing- This is very important to language with the customer to get good revenue, email marketing is also an important source, and with the help f email marketing you can reach to your target audience very easily. You can write an effective content about your service or products and send them via email.


  • Mobile Marketing- We all are aware how mobile phones have been so essential for everyone, now mobile marketing also have been so lucrative to promote your service easily without any hassle. You can send promo offers or other discount schemes to the audience through mobile phones which finds so easy and convenient; it saves your time and efforts.


  • Web Analytics- Web analytics have been a key factor in digital marketing, it helps to enhance your website traffic and know how people are showing interest in your projects. Google analytics is a great way to know how your website is working.


How Digital Marketing Course Shape Your Career And Who Can Get Benefited-

  • Working Professionals
  • Individual Beginners
  • Marketing Professionals
  • Web Marketers
  • Housewives


  • Working Professionals-People who already work professional but want to increase their digital marketing knowledge to enhance skills, this digital marketing makes them more educated about marketing strategy which can be used in their professional life.


  • Individual Beginners-Beginners who are looking for the career in digital marketing, entrepreneurs who want to improve their professional life; it helps a lot to get a good understanding of marketing and how to improve their business.  


  • Marketing Professionals-Marketing professionals who are looking for a better marketing strategy and understanding, it helps a lot to market professionals, e-commerce, and advertising.


  • Web Marketers- This helps to all Web marketers who want to enhance their professional prospects in the marketing; IT professionals who want to have a deep knowledge of the domain and other essentials aspects.


  • Housewives- This is the most benefited course for housewives, the reason behind is, this course gives freedom to work online from home. There are so many housewives, who are earning good enough by working from home, it doesn’t need huge investment, it just needs an internet connection and a desktop or laptop.


I hope you found this article well informative and helpful, now you know well how digital marketing has a future and how it can shape your career.  

Rise of Digital Marketing and its importance in Business Growth

In last decade, the world has shown a rapid shift from traditional media to digital media and the transformation is on a fast track this decade too. More and more people are spending time on digital media, hence it became the preferred way to promote products and services.

The consumption of digital music, articles, blogs, images, and video content speaks a lot in favor of the importance of digital marketing nowadays. Devices like mobile, Smartphone, iPad, computer, are one of the main tools driving the digital information.


The arena keeps consumer, seller, and mediator work on a single platform via the internet. So, if we talk in particular about the need for digital marketing we have the following facts.

The future of Marketing is Digital Marketing:

In olden days, print and electronic were the main tools of marketing. However, today with the wide usage of E-devices connected to the internet, companies have started spending a huge amount of digital ads.

If we focus on digital advertising then CMO council research is worth to share.

  • DM was the fastest growing category in 2014, with an increase of 16.1% in spending.
  • Within 5 years, the total spending for digital marketing will cover 75% of total ad spending.
  • The spending on global social media ads has already reached $16.10 billion (2014) with a direct 43% increase from the last year.
  • Most of the senior advertisers/marketers are ready to allocate their funds on digital marketing website content, performance, and optimization.
  • 65% of businesses think Digital marketing is the top method for generating leads for any business.


Prediction on Digital/Online Marketing:

We have reached the place where everything happens online. For example money transfer, credit card payments, bills submissions, online shopping or writing a blog, the search engines are gaining traffic day-by-day. Again according to CMO facts:

  • At the end of 2018, the internet advertising industry may overtake TV ad segment.
  • Not just system but marketers have spent $4.4 billion on mobile advertising in 2012 that reached $8.5million in 2013. However, the future prediction of CMO council says that it will reach up to $31.1 billion by the end of 2017.
  • Apps are the new future tools for developers and designers.
  • Internet of Things (IoT) the advance flow of data flowing that is a huge market opportunity for every single digital marketer.

The strongest point to join the wide digital marketing industry is the statistics that more than 82% of the world population comes online. The industry will grow and will become advanced every day.

The digital age is the new marketing segment that offers immense benefits, remunerations, and secures future!

The Ultimate Facebook Pixel guide to make you an Expert

Are you confused about Facebook Pixel Setup?

You must be wondering what the Facebook Pixel is, it’s a kind of analytic tool which helps you to know the effectiveness of your advertising on Facebook.

With the help of Facebook Pixel, you can understand the actions and what people are taking on your website. It also helps to reach to the audiences.

Today, I’m going to write about Facebook Pixel Setup Guide, after reading this article you will have a better understanding about Facebook Pixel Setup Guide.

Let’s Know How To Get Started with Facebook Pixel:

I’m going to explain how to install a pixel, track actions on your site, and make sure that your pixel is working on your Facebook.

Let’s have a look about pixel before going ahead, below are mentioned some of the benefits of installing a Facebook pixel.

What You Need To Do Before You Begin

  • You will need a website for your business
  • You must be able to update your website’s code

Create A Facebook Pixel

  • Go To Your Pixels Tab In Ads Manager
  • Click Create a Pixel
  • Enter a name for your pixel
  • You can have only one pixel per account
  • Choose a name that represents your business
  • Check the box to accept the terms
  • Click create pixel

The next term is important with make sure your pixels are working correctly

There is a tool Pixel Helper Troubleshooting which will help you to figure out if your pixels are working properly.

This is a kind of Chrome plug-in where you can see and know easily if there’s a Facebook pixel installed on the website.

You check for the errors and understand about the data which comes from a pixel. It helps to understand what exactly is going on in your website.

  • After installing the installed the pixel helper, you just need to click on the Pixel Helper Icon in the address bar.
  • You need to check the popup to know if any pixels found on your page.

How To Verify To The Pixel

  • Get FB Pixel Helper
  • Open a page on your site where you added the pixel
  • Click the Pixel Helper icon in your browser’s toolbar

Pixel Errors

With the help of Facebook Pixel Helper, it reports you errors and the possibility that can happen when you are going to install a pixel on your website.

It will help you to know about the errors as these errors mean that the person who manages your website will need to fix something for your pixel to start working correctly.

How to Add a Pixel

After adding the pixel to your site, you will be able to associate it with your new or existing Facebook page. Afterward, you will be able to add it easily.

Next Steps

After getting in the next step, you can read on and learn about pixel events which are visitor actions on your website. You will be able to track easily with the pixel.

After doing this, you will be able to start using the pixel with other advertising products such as:

Product Ads

With the help of product ads, you can track your events on your website and optimize the display of items from your product catalog in Facebook Ads.

Custom Audiences

You can build also targeted facts of your website that visitors based on the pages so that they visit or the actions they take on your website for use in your Facebook Ads.

  • Conversion Tracking

Use Facebook pixel’s standard events or custom conversions to track the actions your visitors take that you care about for usage in conversion tracking and optimization.

  • Create a Custom Audience

You can use these Custom Audiences to re-engage users with targeted ads, or you can let Facebook find new users that are like this Custom Audience.

Recommended for you – 

The actions are based on URLs visited or either standard or custom events triggered. You can then see these conversions in your reporting, or you can choose to optimize your ads for them.

I hope you found this article informative and interesting. Now you can set up your facebook pixel easily.

Scope of Digital Marketing in India | Opportunity, Career and Jobs

Are you also thinking about what is the scope of Digital Marketing?

We will agree that there are several speculations attached to online marketing in India. Some say it is a field of self-learning. Others talk about the importance of joining a professional internet marketing institute. To understand the scope of digital marketing course, review some of the industry facts.

The Growing Industry of Digital Marketing :

  • India is a 3rd country having 61.7 million Facebook Users.
  • Indian Brand Owners are increasing the total spend on online activities and DM services.
  • As per Comscore MMX, 25% of the total online minutes are spent on social networks.
  • Flipkart- the largest online e-commerce store, aims to hit 1$ billion sales in 2015.
  • DMI has approved €3 Million alliance with NIIT India to offer digital marketing education along with certification.

The above facts were revealed by CMO Council India. These facts clearly display the marketing strategies in India have changed significantly. Professional certification is mandatory to work with reputed brands in India.

So, does that mean digital channels are becoming more important day-by-day? Yes, this is due to the accessibility of internet connections and penetration of mobile internet.

India will soon be the hub of digital marketing courses, services, and outsourcing country. To know why and how to follow some of the interesting facts. Also, check out the scope of digital marketing course in the country!

1. World’s Third Largest Internet Users :

If you learn digital marketing then you can easily get a job in this industry. The reason being; India has 3rd largest population of internet users that are potential customers, business partners or service providers in the industry.

2. Young Males & Females will be the Power Users :

One can very well imagine the contribution of young males and females as the power internet users in the country. This in turn clearly suggests companies would spend more on online marketing services.

Every company today need skilled Digital marketing, hence there are many job opportunity in this field. The Digital marketing certification helps them to kick-start their career.

3. More than 60% of Web Users will Do Online Shopping :

With the trend of online shopping, the face of eCommerce market has significantly changed in the recent years. The industry is likely to generate more revenues with 60% web users doing online shopping.

4. Social Networking – The Key Interest Area

Social networking is the key area of interest for the millions of users in India. Tapping the prospective clients and consumers by applying social media optimization tactics will remain in fashion. This, in turn, gives us the clear idea about the demand for digital marketing professionals capable of handling conversions through social media.

5. Entertainment through Online Video

Web users in India will enjoy online video content from various platforms. Social media experts will keep a strict watch on entertainment sites in the country.

Now the big question is how to get started with Digital Marketing in India?

If you want to make a career in Digital marketing then the first thing you need to do is, take training from the online or offline mode. It will make aware of how actually digital Marketing works.

You can work as an SEO specialist, affiliate marketer, paid marketing specialist, content marketer, social media marketer, and many other job roles. So a training will sharpen your skill. If you are actively looking for a digital marketing course in India, then I would like to recommend Insider academy which is located in Noida.

All the above facts confirm that digital marketing course certification will be the next tool of digital India. Companies, brands, and web users will use the internet and will be influenced by the latest online marketing trend!

So, do not wait and join the best internet marketing institute in Delhi and learn the best techniques to stay on top of web pages.


How to make money with affiliate marketing for beginners?

Did you know you can easily earn $50 to $100 daily with affiliate marketing? Yes, it is possible and it’s as a beginner, as much as you dive into the sea you can earn more by promoting products and services.

In this post, I am going to share the facts, basic requirements, tips, the success stories and different ways to make money with affiliate marketing.

If you are not very much aware of Affiliate marketing then you can understand affiliate marketing as a process of promoting the services, selling and taking a commission.

The best part of this process is that the amount you earn by promoting the services will directly come to your account.

If you are working professional and want to earn some passive income by investing 2 or 3 hours of his/ her leisure to earn extra money then affiliate marketing is something you look for.

Top 7 facts about Affiliate Marketing –

1. Amazon is the only organization which sells the most products that fit into any niche and preferred choice for the affiliate marketing.

2. 35% of people choose website banners as their favorite place to place his affiliate ads. Did not why? Because more chances to click and more chances to earn commission

3. Direct deposit, PayPal, check and wire transfer are the preferred method and most used mode to receive a commission.

4. The person who promotes products known as affiliates, publisher, partner or external marketers.

5. The 52% of the total affiliate marketing space are doing it as a part-time to earn passive money.

6. SEO is the best way to promote to get targeted traffic and earn commission via affiliate marketing. If you already running a blog in any niche, you have a nice opportunity to earn a commission.

7. Advertiser, publisher, and consumer are the 3 most important part of Affiliate marketing.

Basic requirements to establish an  Affiliate marketing Business-

The affiliate marketing can be done via online, below are some basic requirement which you need to start your own affiliate marketing business –

  • Blog/Website
  • Basic HTML Knowledge
  • English writing skill
  • An eBook
  • Email service
  • Autoresponder
  • Traffic

How to get started?

1. Niche –

The first step to start affiliate marketing is choosing a niche, and it is one of the most important parts, Choose wisely because you have to create a series of content and also research the affiliate programs for this particular niche.

2. Create Content –

Once you choose a niche, you have to do keyword research and create an informative and engaging content/ blog posting, so that you can build an audience around your blog or website.

3. Create an eBook –

The ebook is the ultimate medium to make and engage content, wrap up your top articles and create an eBook. It is the best way to show your expertise in a niche.

4. Go for Email Marketing service –

Opt-in for an email marketing service provider, if you are in the initial stage then you can use a free version of mail chimp or madmimi. and start building your list. Setting up an autoresponder is a wise choice because it sends email automatically when anyone subscribes to you, you can also set up a duration for the next email.

5. Start Promoting –

You can use Facebook to promote your eBook, get likes, potential leads and make your customer base.

This is a simple and proven strategy to make money with affiliate marketing for beginners. Stick to this strategy and enjoy the rewards.

Top Affiliate Niche to start –

I know sometimes it becomes very tough to find a perfect niche. so I am sharing some best niche, to start your affiliate journey –

1. Health –

This is an evergreen niche and at the time it is evolving and there are a lot of products which you can promote to earn a commission. You can choose testosterone, Joint pain, Diabetic recipes, Nootropics or any other specific topic to start writing. let’s look the top affiliate programs in this niche-

  • Silver Blade Brands,, Nutracash are some popular and high paying publishers in this category.

2. Wealth –

This category contains several niches to start with, you can write about internet marketing topics (blogging, affiliate marketing etc) Gambling, jobs, MLM, employment etc.  below are some top affiliate programs in this niche –

  • CB Passive Income, Excellerate Associates, BitBond are top commission provider in this niche.

3. Romance –

A niche for fantasy, dating, getting your ex back and more. People are passionate about finding a companion and that is the reason it is the hot topic for many affiliate marketers.

Some popular affiliate programs in the Romance category are –

  • Affiliate2day, David Wygant Dating Coach, Cupid are top rated affiliate programs you should look for.

These 3 topics are evergreen and always will be in demand. If you are newbie’s and have an interest in these topics then it’s a right time to start with.

People always have a problem, and you have to just put a solution in front of them, this is the formula for making money through affiliate marketing.

There are many success stories from where you take motivation. So start writing, blog posting, building an audience, get a targeted traffic and earn extra money from top affiliate networks.

An ultimate Guide to know all about GSP Ads

Email Marketing is one of the most recommended media for generating leads for many businesses. It is also a preferred medium to increase customer retention and to offer deals and discount in product or services.

When you send an email to the customer, it does not guarantee that it will be shown on top of the customer’s inbox and it will go below when new email will come into the inbox. By GSP ads, we can solve this problem, GSP ads placed at the top of the Inbox and it appears differently. In this post, I am covering the following things about GSP ads-

  • What is GSP?
  • How to target users via Google sponsored Promotions?
  • What is the cost of GSP Ads?
  • Where GSP ads appear?
  • Benefits of GSP Ads?
  • GSP ad specification: formats, character limits and recommended image sizes
  • What are the GSP ad types?
  • Which industries must Use GSP ads?
  • Best practices and strategies for a Successful GSP ad Campaign
  • How to track GSP ads and how to do reporting?


1. What is GSP ( Gmail Sponsored promotions)?

GSP ads are the special ads which are used to target users in their mailbox. GSP ads that they are placed in the top of the user’s inbox and look like an email, they expand in a full and as the variety of Ad.

2. How to Target users via Google sponsored Promotions?

There are 5 types of standard targeting option available for GSP ads, although you can use the combination of these targeting methods to narrow your targeting.

(a) Display keywords – This is also known as contextual targeting, in this targeting option you can target users via keyword which is related to your products and services.

Things to keep in Mind-  Ads are shown based on the Broad match content so you don’t need to use the match types and it will show those users who have received a similar content or email in last 300 emails in their inbox or archived emails.               

(b) Locations – You can target by location, it must be city, country or a postal code.

Things to keep in mind- GSP ads can target only one location per campaign, so if you want to target a different location then you must create a different campaign for that.

(c) Topics –  You can target the user by the topics which are based on the user’s active inbox.   

(d) Demographics Targeting – You can target users by their age, parental status, and gender, if you are targeting a small city and a small business owner then this targeting method can be very fruitful for you.

(e) Adwords Customer Match Targeting – If you have a subscriber’s email database and want to reach those specific users then Adwords customer match is the best targeting option for you. You can upload a list of email addresses and then target them with tailored ads.

Things to keep in mind – Gmail sponsored ads don’t support in-market audience, remarketing list hence the role of customer match becomes more important.  

3. What is the cost of Gmail sponsored ads –

The cost of GSP ads are calculated as per cost per click basis, it means if a user clicks on your promotion and expands your ad then the advertiser has to pay for this click. The important thing to mind is the cost will be charged for first interaction for further clicks you will not be charged.

“Typically the cost per click is $0.05 or 3rs/ click. This CPC is based on my recent campaign and may vary as per the industry.”

4. Where GSP ads appear?

GSP ads appear on both mobile and desktop, whereas in desktop it showed two Gmail ads compare to one ad spot in mobile devices.  The ads appear on the promotional tab, and only appear on a free Gmail account, it means that a business which uses Google apps for business can’t be targeted via Gmail sponsored ads.

It looks like this in Gmail Inbox –


Once I clicked on the first Ad, it expands and looks like this –


5. Benefits of GSP Ads?

GSP ads are best suited for that business whose objective is to drive awareness, it means it is not for those businesses who need a direct response. Although the journey of a click to website conversion is a 3 step process, and the user knows what he is reading about products or services, the conversion chances are typically high.

” In my recent campaign, which I have created for the education industry, I got  70 conversions at a cost of 5950 INR. You can see that the cost per acquisition is around 85 rupees per query”


Apart from these, you can use GSP ads because-

  •         They are cost effective
  •         They are highly targeted

6. GSP ad specification: formats, character limits and recommended image sizes –

There are 5 types of ads you can create in GSP ad campaign, all have its own functionality, and images sizes, let me explain all of these in below-

Standard GSP Ad Components-  

“Gmail Ad creation Image”

Logo_Size Advertiser name Subject line Description
140px * 140px Character limit 15 Character limit – 25 Character limit – 100

You can create 5 types of Gmail ads, each one has its own specialties and used for different purposes, you can use which suits best for your business –

  1. Gmail Image Template

If your focus is to engage users via the visuals and it is appealing then this format will best suit for your business. You can use an image with some text and call to action.

Recommended Image size- 650 Px  * 300Px



2. Gmail Single promotion Template

A single promotion template comes with an additional headline, which can be up to 200 characters. The best part of this Gmail ad type is an advertiser can use video, or image with the product. If you are promoting a dentist who is promoting himself with an image or video and uses text to explain his services then this format is best for you.

Recommended image size- 300 Px* 200 Px


  1. Gmail Multi Product Template

This ad format best suited for retailers, e-commerce store because it features multiple products in a single ad, However, if you have multiple products you can also use this ad template. This ad type feature 6 different products, each image must be in the square format (180 PX *180 PX ), a title and call to action.


Also, see –

4. Gmail Catalog Template –

A hybrid of single promotion image template and multi-product template, A catalog template showcase images along with the text.

Main Image size – 650 Px * 300 PX

Product image size – 650 Px * 300 PX

Headline – 40 character


  1. Gmail Custom HTML upload

Custom HTML ads are the gold mine for the advertiser, it allows advertisers to place click to call feature or an HTML form embedded within the ad, It creates an opportunity to increase the conversion and generate calls directly. One thing is to keep in mind that a Custom HTML and is a ZIP folder that contains all ad files, below are some size limits for HTML ads –

  • Zip folder size must be lesser than 1.25 MB
  • Number of files in a folder must be less than 100 files
  • The file size must be less than 500 KB


7 . How to track GSP ads performance and how to do reporting?

The performance metric which matters most for the advertiser is none other than conversion, but apart from this metric, there is 3 other metric which is used to measure the performance of GSP ads.

Saves – The number of times a Gmail users saves ad to their inbox

Forwards – The number of times the Gmail Ad was forwarded to someone else by the user.

Click to Website – Number of clicks which leads to the landing page.

8. Best practices and strategies for a Successful GSP ad Campaign-

Here are some strategies or best practices you should follow to get more conversion and help you to reduce the cost of acquisition –

(a) Target competitors domain –  This is the best thing if you want to take a competitive advantage, and help you to leverage the competitor’s effort by compelling headline and call to action.

(b) HTML form adverts –  Although it was a little bit tricky for a person having lack of web designing knowledge, but this ad format will directly generate the leads.

(c) Segment campaign by device- To measure the performance campaign, use segment so that you can measure how ads are performing on different devices.

(d) Custom combination – Using custom combination, can help you to reach specific audience by narrowing your audience, you can use keyword + Topic, Topic + interest and any other combination for better results from GSP ads.

(e) Use Video in Ads – Videos are the most engaging content in the online world. you can use quality video so that user can engage with it.

(f) Don’t Forget to target your own domain – Targeting your own domain will help you to reach your existing visitors who have received your email in last 300 mails, by using it you can easily retarget your potential customers.

(g) Create urgency to increase the Open Rate – Make compelling headline and create urgency like, “limited time offer”, “discount ends soon”, “Limited seats! ” etc to increase open rate.

What is Winback and ReEngagement?

Are you confused between Winback and ReEngagement?

If you’re confused with the Winback and Re-Engagement the then this blog will let you know everything. The Re-engagement & Winback campaigns use to increase the data analyses to know how your audiences are connected.

If I talk about Re-engagement campaign, it is the most often use to improve email deliverability. Winback campaigns, on the other hand, primarily use purchase data as its driver and are most useful for the purchase.

If a customer hasn’t purchased from you in a given period of time you can send them an attractive offer try them to purchase again. Do not forget that the goal of the Winback campaign is to make awareness about a product or service.

You need to remember that it’s also important to understand that it’s essential to remove addresses from your list that hasn’t opened or clicked since a long time.

Types of Behavior-

Re-engagement strategies tend to be based primarily on email with open or click over a certain period of time. Remember that just because you have an email address for a customer who is actively making purchases doesn’t mean that address is a valid one or a good one to reach them at.

  • Frequency

This is also very important to understand, you may need to consider longer or shorter time frames for inactivity based on your sending emails.

  • Customer lifecycle

If your customer lifecycle is long, or your customers tend to be purchasers, you may consider a longer inactivity timeframe to mirror that behavior.

  • Build Re-Engagement Campaign

You need to remember that why the subscriber is receiving this email and set expectations that inactivity will affect their future communications stream and even removal from your list if they do not take action to continue receiving email communications from your brand.

  • Winback

Now gone are the days when we used to trap due to lack of information and tools. Fortunately, today’s marketers are enabling to win over or learn from customers with win-back campaigns that can be sent via push notifications and email marketing.

  • Let data guide your campaign
  • Ask what the problem is and offer to solve it
  • Remind the customer what benefits are
  • Show them what they are missing
  • Send the backup message
  • Know when to call

Reasons for disengagement –

This is the main fact to understand the reason for disengagement. You need to understand why people lose interest in your emails before you start a re-engagement campaign.

The subscriber may show disengagement:

Bad content: If your audience doesn’t like what you’re going to send them, they may stop opening your emails.

Too many emails: There are chances to lose interest in your brand if you send too many emails.

Failed Promises: If you promise something to subscribers and they don’t deliver within a deadline, people will not only lose interest but trust too. Deliver on the promises you make at signup time.

Also, see – Top ways to make money online in India

I hope this article given you some remedy over your query, now you’re able to analyze about re-engagement and Winback.

A Guide to Digital Marketing Job Titles list and hierarchy

Are you interested to make a Career in Digital Marketing?

People in Digital Marketing help companies in order to promote products & services.

The digital marketing expert needs to publicize promotions on several matters like hospitals, social sector, school, Bollywood, world, industries, economics, etc. It helps a lot to make familiar things in the market. There are several ways of marketing and job promotions which we will talk about.

In this article, I’m going to explain what the job titles in digital marketing are.

After reading this article, you will be able to define:

  • What is digital marketing?
  • How does it work?
  • Digital marketing job titles
  • Benefits
  • Who can attain digital marketing course?
  • Why should you choose digital marketing as a career?

What is Digital Marketing?

Digital marketing is the place which can fulfill your career needs. This is the lucrative hub where you can earn huge with endless learning.

In this era, now we started thinking logically. We started thinking about what best is for a career. Now students don’t follow the old trend with technical courses, where still lacs students struggle to find a job.

In digital marketing, you can promote your products and services easily. Now every company needs a digital marketing strategy as this is a form of data-driven.

You can easily reach to your audience through the internet. There are multiple digital marketing media like mobile phones, display advertising, and other sources.

How does it work?

Basically, digital marketing works by using a number of sources. There is a need to use strategies to drive traffic. Digital marketing added multiple sources of advertising with low cost.

Let’s list the different ways to popularize your promotions:

  • Social Media Tools
  • SEO Tools
  • Pay Per Click Tools
  • Content Marketing Tools
  • Email Marketing Tools
  • Data & Analytics Tools
  • Web Analytics
  • Affiliate Marketing
  • Viral Marketing
  • Mobile Marketing
  • Interactive Marketing

Digital Marketing Job Titles – 

Once you complete the digital marketing course, you will get endless job opportunities. As India is turning into digital marketing, there is a huge demand for digital marketing experts.

In every company, job titles play a vital role. I’m going to write a verity of different job positions. Once you get experience in the digital marketing, you can easily get a good position.

Let’s know what the job titles are you can go through easily…

  • Account Coordinator
  • Account Executive
  • Advertising Director
  • Art Director
  • Assistant Account Executive
  • Assistant Brand Manager
  • Assistant Marketing Director
  • Assistant Product Manager
  • Associate Brand Manager
  • Associate Marketing Director
  • Associate Product Manager
  • Brand Assistant
  • Brand Manager
  • Brand Strategist
  • Business Development Representative
  • Communications Assistant
  • Content Marketing Manager
  • Content Writer
  • Copywriter
  • Creative Assistant
  • Creative Director
  • Digital Brand Manager
  • Digital Marketing Manager
  • Director of Digital Marketing
  • E-Commerce Marketing Director
  • E-Commerce Marketing Manager
  • E-Commerce Marketing Specialist
  • Email Marketer
  • Inside Sales Representative
  • Internet Marketing Coordinator
  • Internet Marketing Director
  • Internet Marketing Specialist
  • Market Research Analyst
  • Market Research Assistant
  • Marketing Analyst
  • Marketing and Promotions Manager
  • Marketing Assistant
  • Marketing Associate
  • Marketing Communications Coordinator
  • Marketing Communications Director
  • Marketing Communications Manager
  • Marketing Communications Specialist
  • Marketing Consultant
  • Marketing Coordinator
  • Marketing Data Analyst
  • Marketing Director
  • Marketing Manager
  • Marketing Promotions Specialist
  • Marketing Specialist
  • Media Assistant
  • Media Buyer
  • Media Director
  • Media Planner
  • Media Relations Coordinator
  • Media Relations Director
  • Media Researcher
  • Online Product Manager
  • Outside Sales Representative
  • Product Manager
  • Product Marketing Manager
  • Project Manager
  • Promotions Assistant
  • Promotions Coordinator
  • Promotions Director
  • Public Relations Assistant
  • Public Relations Coordinator
  • Public Relations Director
  • Public Relations Manager
  • Public Relations Representative
  • Public Relations Specialist
  • Publicity Assistant
  • Publicity Director
  • Publicity Manager
  • Regional Account Manager
  • Regional Sales Manager
  • Relationship Manager
  • Sales Assistant
  • Sales Associate
  • Sales Consultant
  • Sales Director
  • Sales Engineer
  • Sales Representative
  • Senior Brand Manager
  • Senior Product Manager
  • SEO Manager
  • Social Media Marketing Analyst


After completion of the course, you will get numbers of job possibilities. Companies need a marketing strategy to get good business that’s why digital marketing experts are in high demand.

More than 10 lacs jobs are waiting for the candidates who want to make a successful career in digital marketing. By 2020, digital marketing experts will be on a peak.

How digital marketing gives benefits?

  • Lucrative Endless Opportunities
  • High Demand
  • No Specific Educational Background Needs
  • Build Personal Brand
  • Kick-Start Your Own Business
  • Earning & Learning
  • Helps to Make Marketing Strategy
  • Endless Job Opportunity

Who can attain digital marketing course?

  • Students
  • Working Professionals
  • Entrepreneurs
  • Marketers

Why should you choose digital marketing as a career?

As India is the 3rd largest internet user country, it gives more job options where you can make a potent career. Digital marketing is in high demand so once you complete the course you can get a job easily. Another hand you can see how people are struggling to find a job with the other technical courses.

This is a low-cost course but very lucrative, there are available multiple batches you can attain with.

I hope this article finds you well informative and interesting. Now you have a good understanding of digital marketing, you have learned how it works and what the job positions are.


What are Google Posts and How to use them effectively

Google. This lets business owners create short blog-style posts which appear directly on their website.

Today, I’m going to write about what the Google Posts and How to use them are. I hope it would be helpful to share everything we know about Google Posts so that you could know exactly about Google posts.

First of all, let’s know what Google posts are and how we can use them.

What are Google Posts?

Basically, Google Post is a sort of feature that allows you to create content directly on Google which appears in the Google search results with their names.

You can use these posts to provide updates, promote an event, or make an announcement, i.e. sale or special offer. You can make live more than 10 posts that will be shown as a display.

On the desktop display, the posts can be placed towards the bottom of the knowledge panel, you can see just above the review snippets.


What are Google Posts used for?

Now you must be wondering how to create a post that is very straightforward and is done from the Google My Business Dashboard. What a post needs to have to succeed, let’s review the different types of posts:


These posts are tendon toward promoting an event or social media. You will find event posts differ from the other forms of posts for two main reasons:

  • Event posts can include a title for the post it may be the name of the event.
  • Event posts also can stay longer as long as the event date has not yet passed.


Google Posts have a vital importance that is great for promoting special offers and sales. But these posts should include a high-resolution photo of your products and include details about the sale or discount in the description of the post.

Product Updates

Product update posts are perfect for advertising; this is more effective with the new product line or changes to a current product. This is really an opportunity to showcase your product or service through high-resolution photos.


This is all about announcement; you are encouraged to only post updates that are beneficial to your audience so that you don’t lose credibility.

You need to put something concrete so that people look at your posts because they provide value and not just glazing over them. Announcements such as opening a new location or notifying users that you are hiring are great examples.

Here are what you need to know about some more beneficial guidelines:

  • Image

Make sure that the image you are going to use for your post, it should be high-quality, engaging and portrays your message. The image will show on the post right on the results page and will serve as the main focus for capturing the user’s attention.

  • Create a Google Post

If you want to create a Google post, you just need to sign in to your Google My Business Dashboard. If you have two or more locations, select manage location for the location you would like to post for.

Once in the dashboard for your business, click on the Posts menu item on the left side of your screen. Currently, it’s prominently positioned as the second menu item, right under Home.

Type of content you can include in a Post –

If you want to know about the content in your post, there is a limit of 300 words. You can also include an image, as well as a call to action with a link.

  • CTA’s

Your Post can include one of the following CTA’s along with a link to a page on your website. CTA is something which encourages your visitor to take an action, below are some CTA example –

  • Learn More
  • Reserve
  • Sign Up
  • Buy
  • Get Offer

You can also label your Post as an event and assign it a specific start date, end date, and a link.

  • You can use UTM codes for the link attached to the CTA

Yes, and I highly recommend you to do, with the help of UTM code you can measure how users engage with your website after they click on a CTA in you Post.

  • To know the post performing

As of right now, Google is reporting on the number of times each Post has been viewed and how many times it has been clicked.

For some reason, Google only shows how many times your Post has been viewed in the GMB dashboard. To see how many times it’s been engaged with, just click on the eyeball icon next to the number of views for the Post.

  • You can have more than one post

You can have up to 10 Posts running at the same time. You can find the most recent post that will be visible in the Knowledge Panel, and you can be presented with a horizontal carousel they can scroll through if there are multiple Posts published.

  • You can post whatever you want

Google wants to ensure that the Posts feature is not abused. To that end, they developed a content policy that all users must adhere to

No doubt that Google does many things at the same time. Understand how Posts will evolve over the weeks and months to come. Right now it’s totally free to use the platform, with guaranteed additional exposure on the Knowledge Panel for your business.

But for now, as long as you have a verified Google My Business page, you have unfettered access to Google Posts – use it creatively and responsibly.

If you’re actively using Posts and want to show off how you’ve utilized it, feel free to share links to your Posts in the comment section below!

You can boost your authority, promote business events, or lead visitors to pages where they can easily convert. For you, this is a book that won’t cost you a cent in advertising.

I hope you found this article interesting and informative, now you’re able to understand what the Google posts are and how they work.