[Case Study] How I helped an educational institute to reduce the CPA of a Search campaign by 40%

Industry – Education

Geographic Region – Delhi NCR

Services – PPC Advertising

Challenge:   Achieve a better ROI from the existing Paid Search Advertising Campaign

Goal:   Lower the cost per conversion parameters to achieve a better ROI

The client is one of top-notch short-term vocational course provider in Delhi NCR region. they offer a variety of short-term course which can be completed in 3-6 months.

The institute has more than 15 years of experience in the education industry. The main objective was to enhance the search advertising campaign and to achieve the better ROI.


The thorough analysis of the entire process and understanding of the client’s priority,  and services. We made some conclusions and made some necessary changes in their campaign structure, ad copies and landing pages.

We used the brand presence/ awareness to set up a dedicated campaign for the brand related search terms. This change was done because of a sharp rise in these brand search terms in the month of April.

After a deep research, I have analyzed that the competitors are also aggressively bidding to compete for the user’s interest. Hence, we decided to go for a separate campaign to target the competitors and to gain the maximum market share.

The challenge of an education industry is that there is a long journey from lead generation to the sales process and sometimes the conversion ratio from lead to admission is as poor as 3 to 5%. to communicate better with the already visited customer, we implemented a remarketing campaign and bid +40%. To ensure the ads will display to the right audience, we have targeted the existing visitors or who have not converted.

An analysis of user trends and time decay helped us to find out the better performing hours on a day to day basis. By using these insights, we deployed day parting strategy and bid aggressively in these hours and reduced bids in the remaining hours of the day.

The Results –

The KPI of this advertising campaign was measured by the conversion and cost per acquisition.  The combination of the above strategies helped to reduce the CPA by 40.90% and increased in conversion by 121.45% in 90 days time frame.

How to write an effective ad Copy That Sells

Do you want to know how to write an effective ad copy that sells?

If you want to make an impression and promote the products you have to execute keenly and use exceptional tactics accordingly.

Today, I’m going to write about how you can write an effective ad copy that sells. I admit, this is possible but it needs some knowledge how to do it. Let’s go ahead and know more about the tools that you can retain and use with on the copy ad

Here are some formulas that may help you:

  • Start with the strongest benefit
  • Describe the most important benefit
  • Explain what the prospect will get
  • Back up your statement with proof
  • Tell them advantages if they get it
  • Sum up the most important benefits
  • Display the call-to-action
  • Keep it Short and Simple
  • Keep ahead of your audience
  • Research and Plan

1. Start with the strongest benefit:

You need to start with the strength benefits, it focuses the market on the subject, and it may help your audience to connect with you. To highlight the benefits of their product, service in your ad copy can dramatically engage your audience.

2. Explain the most important benefit:

Well, description is essential to dreg attention towards your product.

3. Explain what the prospect will get:

You need to explain in the manner so that prospect gets it easily that what you want to convey. This is the part where you can drop some extra features.

4. Back up your statement with proof:

Before writing anything it should be well researched. This is the chance to show some facts, statistics, testimonials, and awards.

5. Tell them advantages if they get it:

Try to narrate what they may have advantages if they get it and what they may miss if they don’t go for a particular service or product. You just need to take your reader attention.

6. Display the call-to-action:

This is a great opportunity to drag the value of your product or service that will bring to the reader’s life. This is a great chance to push the reader, so make it personal and emotional for your target audience so that they could relate it to themselves.

7. Keep it short and simple:

This is a very critical thing which should always keep in mind that you need to describe in a few words. The more you keep it simple and concise more it helps to deliver your message to the target audiences.

8. Keep ahead of your Competitors:

When we talk about ad copy that stands out, it is important that you know your competitors very well first and then understand how to display your advertising material in a way that helps you to convert into the lead.

9. Research and Plan:

Before writing anything, this is essential to do a good research and potent plans. It will really improve the quality of your advertising copy.

With the help of exploring the types of people that make up your audience, you will be able to research the copy that connects to the best.

Writing Sales Copy –

How to write a sales copy is:

  • Engaging: It focuses on reader benefits
  • Credible: Good copy is hype-free and demonstrates why your product makes readers’ lives better
  • Clear: It is easy to read and easy to understand
  • Concise: Sales copy doesn’t use more words than necessary

See this Video –

I hope you found this article helpful, now you’re aware that how to write an effective ad copy. Now you can use these guidelines and make an impression on the marketers.




Google AdSense High Paying Keyword List

Do you know, what are high paying to Google AdSense Keywords?

You can earn huge money if you write a content for high paying keywords.

Yes, you read it correct!

In this article, I’ll summarize how to earn a good amount online by using Ad Sense Keywords. You will also learn how to get high CPC AdSense ads on your blog or website.

In case you haven’t read my previous post where I have written about setting an ad unit for the ad sense account then you can visit this link –

Are you ready to learn how to do it?

If you want to do it, it needs a good understanding of keywords along with depth knowledge of keywords.

So first of all, I’m going to explain what the Google AdSense High is.     

Google AdSense is the best way to find a way to earn; it gives you an opportunity to earn and learn online by using relevant keywords. It is the finest and leading network to generate money from your content. If you have a good traffic on your site, you can earn huge amount by using Google AdSense High Paying Keywords.

~High Paying Google AdSense Keywords~

If you are curious about knowing the most highly paid Google AdSense keywords with lots of CPC (Cost Per Click) and global monthly searches, here are the top 10 keywords.

  • Insurance (over $50 per CPC) with over 24% of the total Google searches
  • Loans (over $45 per CPC) with over 13% of the total Google searches
  • Mortgage (over $47 per CPC) with over 9% of the total Google searches
  • Attorney (over $47 per CPC) with over 3.5% of the total Google searches
  • Credit (over $36 per CPC) with over 3.2% of the total Google searches
  • Lawyer (over $42 per CPC) with over 3% of the total Google searches
  • Donate (over $42 per CPC) with over 2.5% of the total Google searches
  • Degree (over $40 per CPC) with over 2.2% of the total Google searches
  • Hosting (over $32 per CPC) with over 2% of the total Google searches
  • Claim ((over $45 per CPC)) with over 1.4% of the total Google searches

Now you know what the High Paying Keywords are and how you can use them with your blogs.

Can you earn a good amount using these High Paying Google AdSense Keywords?

Yes, you can earn huge money by using high paying Google Ad Sense keywords, but before doing it, you need to have a good understanding so that you could be familiar with the keywords. You must be aware of your website which should be suitable for these keywords.

If you use irrelevant keywords on your site, then, you wouldn’t get enough revenue.

By reading all the above, you must know how you can earn more than lac every month by using high CPC keywords on your site. The more traffic you get more there will be possibilities to earn a good amount.

Google AdSense provides you a platform where you can use high paying keywords and generate good revenue.

I hope this article must give you ample idea about how to use Google AdSense High Paying Keywords.


Step by Step Guide to Make Money with Google AdSense

Do you have a website, blog or YouTube channel? and want to earn money by monetizing it, then this blog post is for you.

Have you ever thought that you can earn good enough online? Yes, you can earn!

You can do it by working on a part-time basis. Through this work, you can add a source of income.

Ad Sense is an advertising program by Google. Through this, you can start to earn money from your online content

What Google Ad Sense does? It gives you an opportunity to run ads on the website, blog, or YouTube videos, you will get a certain amount when visitors click on them.

~After reading this blog post I assure you that you will learn how create and place an ad in your website and how you can able to make money online~

Make Money with Google AdSense in Sigle steps –

Let’s start and know how to make it possible. I’m going to write along with images so that you make it easy.

  • Sign in with your Ad Sense account:

To sign in your ad sense account visit  – https://www.google.com/adsense/start/

  • Go to Ad Sense, and click on My ads in the upper left. Create a new Ad unit. In the main screen area, under Content > Ad units, click the +New ad unit button.
  • Name your ad unit: You can give any name you like, but many find creating a standard naming format helps them manage large amounts of data.
  • Pick a size: See “How to Do It” below for details, but Google has found best practices that generate more clicks.
  • Set your ad type: This provides the types of ads you will see on your website: text only; text and image/rich media; and image/rich media only.
  • Create a custom channel: It gives you an opportunity to group ad units however you choose, such as by size or location on a page.
  • Create your ad style: It gives you options to choose colors for the various components of an ad: border, title, background, text, and URL. You can choose corner styles, from square to very rounded, a font family, and a default font size.

A sample ad on the right will show you how your ad will appear.

  • Get the code for the ad: Once you go through with the ad setup, you can save your ad unit, and get code button at the bottom to get the HTML code for your site.

After going through with the activation process of Google Ad Sense now you will get to know about advantages.

The Google AdSense has multitude advantages including:

  • It’s free to join
  • Money earning resources
  • No Headache to find an advertiser
  • Easy to access
  • Excellent ad formats
  • Content relevant ads
  • Trustful source

Types of AdSense Ads  –

Types to run on your website:

Text ads use words and come in a variety of sizes. You can customize the color of the box, text, and link.

Image ads are graphic ads. They come in a variety of sizes. You can choose an option that mixes both text and image ads.

  • Flash
  • Video
  • Rich media ads include HTML, Flash or other interactive feature.
  • Audio

Google Ad Sense is the place where you can articulate your way of earning. If you’re a good writer, you can post your content. If you’re a good videographer, you can post a creative video; usually, people like to watch short and unique videos. If you’re a singer you can record your voice and post it. It gives earning option for your online content, hence if you have a specification in any field you can earn money online via ad sense.

Payment checkout in Google Ad Sense-

Google pays monthly through net banking, and cheque and payment released in 21st every month. the minimum threshold of checkout is $100. It means the first transaction you have to wait until your earning meets this threshold.  The best part of ad sense is that you can check and review it in real time.

These are the aspects you can raise traffic with. In this article, you learned how to activate Google Ad Sense and ways of making money online. If you are looking for a part-time earning then this is the ways for you.

I hope you find informative this article to know about earning online through Google Ad Sense. sign up for Google Adsense workshop.