Top 10 SEO Interview Questions and Answers

The Internet has become the primary requirement today. Most of the people use search engines nowadays to find solutions to their queries. Thus SEO or Search Engine Optimization is a primary way for a website to increase its popularity.

 

SEO seasoned professionals focus on the technical aspects of meta creation and nontechnical aspects such as content strategy. They design keywords to a solution to increase traffic to a targeted website and move its position up on the search engine. Therefore before hiring an SEO expert, one should check his knowledge, technical and analytical skills.

The following are the SEO interview questions that should be asked while hiring an SEO candidate in order to check his knowledge and skills.

1. What is Search Engine Optimization and define its types?

Search engine optimization is defined as a process of keep altering the position of a web page in a search engine results to provide easy accessibility to the user by using different keywords or phrases. Its types are as follows-

  • On Page Optimization
  • Off Page Optimization

2. Name some tools used in SEO?

To win a battle, first, you need strategy and tool. It is also true in SEO industry. An SEO tool not only makes you a smart marketer, also gives an edge over the competitors. This question is often asked in Digital Marketing Interview as well. It is the best time for a candidate to showcase their experience. Some of the tools used in SEO are as follows-

3. Name some SEO blogs often referred by you?

SEO is changing day by day and to stand out from the crowd, regular learning is the key. This SEO interview question is asked to check how well versed are you in the industry changes. Some of the frequently visited blogs are-

  • Google Webmaster Central
  • Search Engine Land
  • MOZ
  • Search Engine Journal
  • blacklinkO

4. Define the main purpose of using a keyword in SEO?

A keyword is defined as a single word. Combinations of many keywords lead to the formation of a phrase. The keywords are used by search engines to open up the subject matter over the internet search engine which stores keywords in database. It is used to get best possible match available on net after the search is complete.

5. Mention the difference between SEO and SEM?

SEM or Search Engine Marketing is used for promoting a website through advertisements, be it paid or unpaid. By doing this their visibility in search engine result page in the ads section increases whereas SEO is used to optimize the ranking of the site in the search engine.

6. How will you cross check if your SEO campaign is working?

In order to check whether the SEO campaign is working or not, one must first check the statistics of the available websites which can refer to the density of the load on the site. The second way of checking is the use of relevant keywords and phrases to find a solution for the related searches. The number of search results displayed will prove if the SEO campaign is working or not.

7. What will be your next step if your SEO methods are not working?

If the SEO methods are not working then one should try to analyze the problem related and resolve them step by step

  • Firstly one should always try to check the age of the project and to re-check by entering the keywords.
  • Secondly, use different related keywords which can be helpful to the related search.
  • If the webpage or the website is not being shown on the first ten pages of the search engine then make some changes in the text or title or description of the subject entered.
  • If the website is not indexed properly then one should understand that there are some issues that need to be resolved and some re-consideration and corrections on the website might be required.

8. What is cross-linking and define its functions?

Cross-linking is the process of linking one site to the other. Two cross-linking websites cannot be owned by the same person. The link provided can be a two way or a 3-way link, ie, the two-way link refers to connections between two referral sites while in a three-way link there are connections between 3 different sites.

9. Define the types of Meta Tags in SEO and mention their characters limits?

There are mainly four types of Meta Tags in SEO which are given below-

  • Meta Description tag with a limit of 1200 pixels
  • Meta Keyword tag
  • Title Tag with a limit of 600 pixels
  • Meta Robots

10. How can one neutralize a toxic link in one’s site?

One can easily neutralize a toxic link in a website using a Black link Quality Checker. The checker helps to know the links to one’s website. Access the ‘Toxic link report’ that matches the link on one’s website. Then remove the toxic link using ‘Google Display tool’.

Thus if you aim to hire a good SEO candidate for your company, then the above questions should be asked by the interviewer to hire a good professional.

Top 100 Digital Marketing Interview questions answers for freshers & Experienced

Digital marketing is an upcoming field in terms of career demands of the youth. Thus it is very important to know the kind of digital marketing interview questions asked and the answers to them which have been enlisted below.

1. How do you define Digital Marketing?

Digital Marketing is a digital platform. It is the process of connecting the customers through digital media. Traditional marketing channels help in connecting with the audience but their engagement and interaction became a one-sided affair. A successful and effective marketing communication is a two-way interaction process. Digital Marketing includes social media, search engines, branch website, content platforms, etc. and could utilize various techniques.

2. In what ways can you categorize the term Digital Marketing?

It is one of the most commonly asked questions in an interview by an interviewer. It focuses on the level of understanding of the candidate about basics of the subject. Digital marketing is categorized in many ways based on dynamism and vastness of the available options. It is characterized by two major segments: inbound marketing and outbound marketing.

Inbound marketing refers to audience response and interaction through various activities like social media marketing, e-newsletter, etc. Outbound Marketing is a traditional way of marketing in which the company consistently focuses on its audience through messaging like emails, calls, ad campaigns.

3. What is Accelerated Mobile Pages?

AMP is an open source initiative open for all, which aims at making web usage more convenient for all. This project helps us to create websites and ads which are consistent and high performing across digital platforms. It is a fast accessible method of creating mobile web pages for the users.

4. What is the most effective way to increase users on a website?

One should always focus on building referral links for the website and to invest in SEO management. It helps in building recognition of the site and encourages user retention by providing the easy and good user experience.

5. Name a few digital marketing tools?

Some of the digital marketing tools are-

  • Keyword Discovery
  • RankWatch
  • Moz
  • Alexa Ranking
  • Google Analytics
  • Crazy Egg Heatmaps
  • Favicon Generator
  • XML Sitemap Generator
  • SubmitExpress Link Popularity

6. What is the difference between branding and direct marketing?

In branding, the advertiser displays his brands or applications and sites to the masses through methods like custom ads, youtube ads and display ads target whereas in indirect marketing the advertiser focuses on his interaction with the audience through campaigns like dynamic search ads, shopping ads, etc.

7. What is Google Ad words Remarketing?

It is a targeted remarketing strategy which enables the marketers to reach out to the people who have seen the website but did not buy anything from it. It helps in targeting the interested customers with a right and for better business opportunities.

8. How will your experience benefit the digital marketing business of our company?

The personal experience and the skills of the user will help shape the overall growth of the business. One should always share his knowledge and focus on his abilities in the field. The answer should include the values contributed as part of the teamwork.

9. Do you think that Digital Marketing would be able to replace traditional marketing practices in future?

The answer to the question should always be based on one’s professional knowledge and prepared according to one’s personal opinions. The answer should be real and should not seem that you are trying to follow other’s ideologies or perspectives. It would be safe to talk both in the favor as well as against the asked domains.

The answer may be given in terms of marketers who are trying to integrate both digital and traditional marketing to optimize their marketing plans. Both traditional and digital marketing are becoming complementary to each other.

10. What made you attract towards digital marketing industry?

The question can be answered in the following way. The main reason behind attraction towards the industry is its reputation and potential in long-term future. This will showcase your knowledge and update in the field. The interviewer wants to know your commitment towards the industry and what qualities should be included in the candidate, his commitment, and enthusiasm towards the company.

The following tips should be followed while answering digital marketing interview questions-

  • Make use of information available to you through social networking sites.
  • The LinkedIn profile should be updated and should look professional with all details updated in profile frequently. Educational qualifications and skills should be in crisp format.
  • Be a social beast and should be active on networking sites.
  • One should be a regular blogger.
  • Implement your knowledge

Digital marketing interview will help one in shaping up his personality and confidence to stand out in the market. If you are the one who wants to make a career in Digital marketing and struggling to get your first job in this field, then these tips will help one in achieving it.

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TOP 10 AFFILIATE MARKETING PROGRAMS IN INDIA

Affiliate marketing is a performance based marketing platform in which rewards are earned as per the affiliate’s own efforts in marketing. Affiliate programs in India have become a primary platform for employment of people in India. Nowadays using a website or a blog with a good content and planning has become a source for regular income. One of the easiest ways is to buy and start selling ad space on the website.

The next option is to become an affiliate partner with various online marketing stores. After the website has started working on track, listing of products of various stores is the next step to be taken and make your website user friendly. Simple affiliate marketing involves payment of all sales made or app installed by the user, generates handsome revenues. Some of the top Affiliate programs India have been listed below.

  • Flip kart Affiliate Programs-

It was developed as an online bookstore initially but now it has become one of the leading online affiliate programs in India. Today we can buy anything ranging from furniture to home appliances, clothes, baby care products, etc on Flipkart.

Flipkart offers varying affiliate commissions for different products, e.g. 9% on fashion products while 1.8% commission on memory cards or pen drives through Flipkart affiliate programs.

  • Amazon Affiliate Programs-

Amazon has become the king of India e-commerce. It is a huge market place and offers all kinds of products in diverse categories. It offers varying affiliate commissions for different products, e.g. 9.39% on men’s apparels, 7.43% on books. Amazon India is currently running a CPI (cost per install) campaign which offers an attractive commission to customers on installing the Amazon Android app.

  • Tata Clip Affiliate Programs –

It is a new venture in Indian online marketplace and has won over e-commerce industry in a very short duration. It is an online store for apparels, footwear, watches and other daily items in all international and national brands with a guarantee of quality and convenience. It offers affiliate commission on varying products, e.g. 12.15% on lifestyle products, which is highest in comparison to other marketplaces.

  • ShopClues Affiliate Programs –

ShopClues is another popular online Indian market and has a merchant base of over 3.5 lakhs and offers more than 8.5 million products. It offers various customer friendly offers like Sunday Flea Market, Wednesday Super Saver Bazaar and other offers on wholesale prices. It offers affiliate commission on various products, e.g. 7.65& on fashion, footwear, luggage and travel, automotive, kitchen, etc.

  • Jabong Affiliate Programs-

Jabong is one of the best online marketing platforms. It offers a wide range latest and trendy fashion apparels and accessories for men, women and kids. It also provides a great user experience and timely delivery of products offered and is an all time favorite online store of customers. It provides affiliate commission of 10.12% to the customers.

  • Big Rock Affiliate Programs –

Big Rock offers highest return for every sale generated by the customers and makes it as the first choice for both customers and individuals. A product offers domain registration, email services, web hosting digital certificates, quick and user-friendly services. The affiliate commission rate for Big Rock is between 22.5- 40% for different products. The customers can earn up to Rs 900 for Big Rock website builder tool.

  • MakeMyTrip Affiliate Programs –

MakeMyTrip is the most reliable, popular and hassle free site for travel among the travelers. It is one of the top affiliate travel programs to get high profits and a steady source of income among the users.

  • Agoda Affiliate Programs –

It is another travel centric affiliate program in India which offers world’s fastest growing online hotel platforms. It offers hotels, guest houses, villas, inns and apartments to customers in their budget with best prices and provides customer support in 40 different languages. It offers a highly profitable affiliate program.

  • Nearbuy Affiliate Programs –

It provides a platform which suggests best places to eat, drink and entertain. It reaches more than 35 cities in India. It is a leading and a flexible affiliate program. Nearbuy affiliate program can be promoted by any medium.

  • eBay Affiliate Programs –

It was launched as an online trading platform in USA in 1995. eBay simplifies customer-business sales relationship. Anyone can buy, list and sell anything ranging from clothes to electronic gadgets, health, collectibles, etc on this app. It offers a vast range of products and services due to which has become the commonly used app by the users today. It provides an affiliate commission up to 9% to customers promoting the program through links, banners, widgets, etc.

The above mentioned affiliate programs are the leading profitable programs today for users and are helping in increasing the GDP of the country. it bears a great advantage for the merchants who favor affiliate programs as it pays for the performance of the merchant which means that it does not incur any marketing expense to the merchants.

Affiliate programs if misused can even lead to spamming, trademark infringement, false advertising and other unethical methods which can give a negative reputation to affiliate marketing. Henceforth, one should always be careful while handling such programs. Therefore, one should take care of all the link trading and sale validation.

best-facebook-marketing-tools

5 Significant Facebook Marketing Tools To Master In 2018

Facebook marketing tools help businesses to enhance their potential and boost brand reach and growth. Nearly 71% of the total internet users have a Facebook account, whereas, this figure is 96% for B2C and 88% for B2B companies who use Facebook for marketing.

These figures simply depict the potential of Facebook as a tool of advertising. The cost-effectiveness of Facebook as a tool of marketing adds the cherry to the cake.

Here is a list of the best Facebook marketing tools to manage your advertising and seamless other affairs related to your business.

1. Facebook Ads Manager –

With Facebook Ads Manager you can create and manage your Facebook ads. You can harvest the benefits of this tool in finding the right audience, drawing their attention and get propitious results for your business.

Once your objective is defined, select your audience, choose the place where you have to run the ad, decide your budget, pick a format and submit your ad. You can also measure the efficacy of your ad campaign and manage the performance accordingly.

This Facebook marketing tool is absolutely free.

2. Qwaya –

Qwaya is one of the most effective tools you can use when running your Facebook ads. Ad scheduling and rotation, bid rules, conversion tracking, are some of the main features offered by this amazing tool. In addition, this tool is highly demanded due to its cost-effectiveness.

This tool is also useful for the Instagram ads.

3. AdEspresso –

AdEspresso is a user-friendly Facebook marketing tool, with which, you can manage and optimize your Facebook advertising campaigns. With the help of this SaaS platform, you can do everything from design to testing to analysis. You can get this tool for a trial period of 14-days after which you have to pay an affordable price to access it.

4. Hootsuite Ads –

With the enterprise-only features and optimization services of Hootsuite Ads, you can boost your Facebook advertising. Be it organic or Paid methods, this Facebook marketing tool is flexible for everything. With the help of Hootsuite Ads, you can keep your leads synced, manage access & permissions, and oversee your performance.

5. Social Ads Tools –

Social Ads Tool is a premium service facilitating the success of your advertising on Facebook. This reliable Facebook marketing partner offers easy optimization, intelligent insights and effortless campaign set up. This Facebook advertising tool has the different pricing model based on the type of campaign.

Facebook marketing tools undoubtedly play a vital role in managing and optimizing the Facebook advertising campaigns. Since these tools have varying advantages and disadvantages, you can choose one based on your primary goal and preferences to harvest its umpteen benefits.

How to Grab Google Analytics Certification

Are you seeking a course in digital marketing but confused which one should be picked?

Are you? Stop worrying and get a solution from here as we are going to address your best way!

Today, I’m going to discuss what Google Analytics is and how to get exam sorted.

Let’s get started-

What Is Google Analytics Certification?

The Google Analytics is a demonstration of proficiency in Google Analytics that is available to any individual who has passed the Google Analytics assessment.

Qualified users will be effective at leveraging Google Analytics within their organizations and at helping others to do the same.

You can earn the certification through Academy for Ads, Google’s online training program.

Aim of Google Analytics Certification Exam –

Intend for this certification exam by Google is to test the proficiency in Google Analytics of any individual.

Before you begin, you have to put some information by signing up in Google.

Then follow the next option and create an individual profile. It will offer you entrance to the free Google Analytics IQ exam.

Google Analytics Certification Exam –

Let’s have a short discussion about this certification exam. The Google Analytics Individual Qualification is certification test.

You will get 70 questions that relate to vocabulary, theory, application, and the Google Analytics platform itself.

For this test the time limit is 90 minutes, you have to solve 70 multiple questions that have two to five answer options.

Why Do You Need To Obtain Google Analytics Certification?

The certificate will be sent via email as there is no physical framed certificate considered. Do you need to know that there are no classrooms, thinking why is it worth your time?

Certainly! If you’re beginner then Google Analytics is easy to learn and use, it keeps increase knowledge.

The utility of Google Analytics has developed in recent years. Whether you’re small or big entrepreneur internet marketer needs Google analytics tactics. Google offers the tools to help get the top search results.

Benefits of Analytics Certification-

(1) Increase Your Eligibility :

The vital benefits of using Analytics certification are getting capability by using the tool.

In this certification, you will be able to learn about Analytics and how you can use them to get better results.

After getting a certification, you will become a successful Analytics user. It will help you effectively for the long-term goals.

(2) Gain a Torrent on Your Competitors :

Though many marketers get failed with their start-up if you have are Google certified in Analytics then you will be ahead of your competitors.

The time of completion of this program, you can write that you are certified by Google in using Analytics.

It will help to grow your reputation in the market and there are best chances more people might want to use your services. Therefore, you will get advanced techniques on your competitors.

(3) Improve Your Career Prospects :

With ample knowledge of Analytics, you will be able to use it like a master.

These program techs you some tricks and tactics which you can use to improve your career prospects of getting on the top despite your competitors are ahead.

Google Analytics For Beginners-Course Overview –

In this program, beginners will know new techniques such as how to create an account, implement tracking code, and set up data filters.

You also will be guided how to navigate the Google Analytics interface & reports and set up dashboards & shortcuts.

The course explains how to figure out to the possible audience their behavior reports, set up intend, and campaign tracking.

Unit 1: Introducing Google Analytics –

  • Why digital analytics?
  • How Google Analytics works
  • Google Analytics setup
  • How to set up views with filters

Unit 2: The Google Analytics layout –

  • Navigating Google Analytics
  • Understanding overview reports
  • Understanding full reports
  • How to share reports
  • How to set up dashboards and shortcuts

Unit 3: Basic Reporting –

  • Audience reports
  • Acquisition reports
  • Behavior reports

Unit 4: Basic Campaign and Conversion Tracking :

  • Measuring Custom Campaigns
  • Tracking campaigns with the URL Builder
  • Using Goals to measure business objectives
  • Measuring AdWords campaigns
  • Course review and next steps

Advanced Google Analytics-Course Overview –

Advanced Google Analytics program offers you how to collect data and processed ahead with necessary reports.

It describes how to configure such as custom dimensions, custom metrics, and event tracking to collect data which helps to the business.

The course also exhibits more promoted dissection techniques using division, channel reports, audience reports, and custom reports.

You also will be guided marketing strategies such as remarketing and dynamic remarketing that show through ads to customers.

Unit 1: Data Collection and Processing :

  • Google Analytics data collection
  • Categorizing into users and sessions
  • Applying configuration settings
  • Storing data and generating reports
  • Creating a measurement plan

Unit 2: Setting Up Data Collection and Configuration :

  • Organize your Analytics account
  • Set up advanced filters on views
  • Create your own Custom Dimensions
  • Create your own Custom Metrics
  • Understand user behavior with Event Tracking
  • More useful configurations

Unit 3: Advanced Analysis Tools and Techniques :

  • Segment data for insight
  • Analyze data by channel
  • Analyze data by audience
  • Analyze data with Custom Reports

Unit 4: Advanced Marketing Tools –

  • Introduction to remarketing
  • Better targeting with Dynamic Remarketing
  • Course Summary

E-commerce Analytics-Course Overview –

Find out necessary reporting and analysis techniques to help e-commerce business decisions using Google Analytics data.

This program will let you know measurement, planning process and practice navigating. It will help to improve the performance of e-commerce business.

Unit 1: Introduction to E-commerce Analysis

  • Course overview
  • Using the measurement plan
  • Reporting vs. analysis
  • Analysis preparation
  • Next steps

Unit 2: Understanding Customers

  • Traffic source analysis
  • Multi-channel analysis
  • Customer profile analysis
  • Summary and takeaways

Unit 3: Understanding Shopping Behavior

  • Enhanced Ecommerce overview
  • On-site merchandising analysis
  • Shopping behavior analysis
  • Check out analysis
  • Summary and takeaways
  • Course summary

Google Tag Manager Fundamentals-Course Overview

Organizing various analytics and marketing tags can be a challenge. Redundant or incorrect tags can spoil your data measurement and hamper your site performance.

This program lets you know how Google Tag Manager can be implement and management for marketers, analysts, and developers.

Unit 1: Starting out with Google Tag Manager

  • Course Introduction
  • Start with a measurement plan
  • Develop a tag implementation strategy
  • Tag Manager Overview

Unit 2: Setting up Google Tag Manager

  • Install the Google Analytics tag
  • Set up a GA Property variable
  • Set up cross-domain tracking
  • Understand the Data Layer

Unit 3: Collecting data using the Data Layer, variables, and events

  • Pass static values into Custom Dimensions
  • Pass dynamic values into Custom Metrics
  • Track events with variables

Unit 4: Using additional tags for marketing and remarketing

  • Set up AdWords conversion tracking
  • Set up Dynamic Remarketing
  • Course Review

Frequently Asked Questions

Q1: Is there any different language in Google Analytics for the beginners?

Ans. Yes! For the beginners, there are several languages available such as Chinese, Czech, Dutch, English, French, German, Italian, Japanese, Korean, Polish, Portuguese, Russian, Spanish, and Turkish.

You can pick your language in the bottom right corner of the page.

Q2: How long it takes time to complete Google Analytics?

Ans. If you go for the entire course, it takes four to six hours to complete. It is depending on your level of course content.

Q3: How much will I have to score for this program?

Ans. You will get a certificate after successful completion the course. User Profile will let you know your progress. You can return at any time to complete the course assessments.

You will need to score of 80% or better on each assessment to earn a certificate.

Q4: How can I know my User Profile?

Ans.  In order to view the user profile, you need to sign in to Analytics Academy. Then click on your account email or picture in the top right corner, and then select Profile.

Q5: Do I need PC for this course?

Ans.  To view the course and complete all the activities, you will need an Internet-enabled gadget to access your Google Account.

Q6: Can I use my mobile device to view the course?

Ans. This program has formats like video and text lessons that are accessible from most of the mobile devices.

However, not all devices are the same, so some content may not work on some mobile devices.

Suppose, I’ve completed my Google Analytics, now what is next?

In order to take your Google Analytics sense to next level, keep checking out the tips and tricks in the Google Analytics program on Google+. YouTube channel explores videos on additional topics.

Are you ready to take this program? If you yes then you need to follow few things before you start:

  • Make sure that you have sufficient time approx 2h with no interruptions.
  • Open two tabs, first one for the test and on the second one for browser tab that can be opened with your Google Analytics account and the second tab on this website.
  • You have 90 minutes to answer 70 questions. Once you started the test you can’t stop or pause.
  • All the questions are multiple choices.
  • Be aware that you only have one chance to answer a question.
  • There is no possibility to skip a question and answer it later or review your questions and make changes at the end.
  • You can click on one of the answers and change that before you click on “Confirm Answer”.
  • Before proceeding, read the question properly and all of the possible answers very carefully.
  • Your focus should be to complete the question within 1 minute. It will give you some time to think about next question.
  • Don’t resolve first that seems difficult, do the easy one first.
  • After answering the last question you will immediately see the result of your test.

After the exam –

After successfully passed the exam, you will be able to download your certification in PDF format.

Google Analytics Program-

You can choose Analytics program from by reading Google Analytics. Google Analytics Certification Cost is free, and some of the top Analytics Program courses are-

  • Digital Analytics Fundamentals
  • Google Tag Manager Fundamentals
  • Mobile App Analytics Fundamentals
  • Google Analytics Platform Principles
  • Ecommerce Analytics: From Data to Decisions
  • Google Analytics Certification
  • Google Analytics Academy courses

You can join Google Analytics community to get updates on existing and new course content from Google.

Google Analytics resources include all kinds of interactive mediums to help you, for example-

  • Google Analytics Academy
  • Google Analytics YouTube Channel
  • Google Analytics Blog
  • Google Analytics G+ Community
  • Google Analytics Demo Account
  • Google Analytics Help Centre

Topics Important to give Google Analytics Certification Exam Answers

  • Campaign Tracking & AdWords Integration
  • Event Tracking & Virtual Page Views
  • Internal Site Search
  • Motion Charts
  • Custom Reports
  • Domains & Subdomains
  • E-commerce Tracking
  • Regular Expressions
  • Cookies
  • Advanced Segments
  • Filters
  • Funnels
  • Goals
  • AdWords
  • Traffic Sources
  • Interpreting Reports
  • Tracking Code
  • Interface Navigation
  • Accounts & Profiles

Advantages of Google Analytics Certified Professionals

  • GA Certification helps to get impressive business decisions through Data of Google Analytics.
  • GA helps to get expertise to trace the impact of mobile users and figure out the performance of mobile apps in company’s ROI.
  • The Google Analytics Certified professional knows well who is visiting your site, how they are coming to your site, and what they are searching on your site.
  • Google Analytics Certification program gives knowledge and makes you an expert. GA Certified professionals know how to optimize marketing campaign, improve website usability, identify the target audience, allocate budget.
  • Google Analytics Certification helps to find out how to perform your site, and customize your site as per the interests of your target audiences.
  • Google certified professionals would be able to do competitive analysis and repackage site accordingly to ROI.
  • Google certified experts can measure the productivity of its Social Media Engagements.
  • Google Analytics Certification course lets you track all your social media activities on different social networks.
  • Google certificate proves that you can effectively trace demographic details of your traffic, keyword terms, bounce rate, number of returning, average time your visitors spend on your site.

Here is key information to know about the test:

  • The Google Analytics Exam is free
  • The test is 70 questions long
  • You have 90 minutes to complete the entire exam
  • You can’t pause, go back, or mark any questions unanswered while taking the test
  • The test consists of a combination of multiple choice and True/False questions
  • To pass, you need to score 56/70, or an 80% correct rate

Resources

  • Google’s Analytics Academy
  • Jens Sorensen Blog Post
  • digital relevance Questions
  • Google Analytics Test Questions
  • Cheat Sheet by Matt Gratt
  • Blast Analytics & Marketing Cheat Sheet
  • Google Analytics Help Page
  • IP Address Range Tool
  • Google
  • GA Tracking Code
  • Exclude Internal Traffic
  • Configure Site Search
  • Justin Cutroni Post
  • E-commerce Tracking
  • Avinash Kaushik Post
  • Tommy Griffith Post

Tips for Cracking Google Analytics Exam:

  • Don’t take the exam without any preparation. We would urge you to have enough study with the material to get experience for the program.
  • So start a blog and integrate Google Analytics and start analyzing data.
  • Start writing blog posts and add a UTM code to the same before you start promoting it on Social Media channels. It will highly help you to track accurate data.
  • To set up aim on Google Analytics platform you need to give a conversion value in order to understand how it completely works.
  • Analyze both real times and recorded data and draw distinctions from both.

I hope now You have some idea about google analytics certification exam and how you can prepare and get certification in Google analytics.

short-term-computer-courses

Short Term Computer Courses After 12th to get High Paying Job

Short Term Computer Courses After 12th

Are you in a dilemma that which computer course can get you the best return of your time.

So here in this blog, I am going to share a list of computer courses that can help you earn decent money in a short period.

Opting short-term computer courses after 12th has many benefits. Firstly, such courses can be completed quickly as the course duration is less. Another advantage is that such short computer courses can be pursued along with the main course.

If you are studying or have just passed your 12th  standard, you can easily include a short-term computer course in your schedule. You can even pursue such classes in your vacation time.

There are so many institutes in India is that offer such course so finding an institute around you is no big trouble. This article will help you know the best short-term computer courses for jobs. Let’s have a look at a few career-oriented short computer courses.

(a) Digital Marketing –

Digital marketing covers some topics. It is a very vast & full field. Topics such content writing, content marketing, email marketing, social media, SEO fall into this category.

There is two format in which digital marketing courses can be done in India offline and online.

After completing this course, one of the following job posts may be taken

  • Digital Marketing Professionals
  • Digital Marketers
  • Social Media Manager
  • SEO Professional
  • SEO Consultant
  • Digital Marketing Instructor
  • Entrepreneur

Since digital marketing is a broad field covering many topic mastering any single topic become a little tricky. Thus there are individuals courses also available.

(b) SEO COURSES –

SEO is the abbreviation of Search Engine Optimisation. It is primarily about the technique that can be used to boost the rank of your website in the search engine result page. This field is continually evolving. The old ranking technique is introduced. Thus skilled SEO professionals are in huge demand.

After completing this course, one of the following job posts may be taken

SEO Consultant
Project Manager
SEO Professional
Website
Entrepreneur
(c) GRAPHIC DESIGN COURSES –
This short-term computer course will suit the creative ones. It has application in many other fields. It covers topic such as image editing & enhancing. Logo designing, & editing software programs.

There is few subsection of this course which focuses on some specific skill such as photoshop specialist course. It focuses on editing Adobe photoshop.

After completing this course, one of the following job posts may be taken.

Graphic Designer
Printing Specialist
Brand Identify Manager
Creative Director
(d) MOBILE REPAIRING –
Today, the smartphone comes in multiple ranges & varieties. The service cost of these phones depends on the type of fault or maintenance. Hence, by joining a mobile repairing course, someone can learn & later apply these skill to earn quickly.

(e) Laptop Repairing –
This course can be beneficial for people interested in learning about computer hardware or software. Computer maintenance or computer in general just computer. The demand for such skill is growing every day. As the demand for computer/laptop is increasing.

(f) Animation & Multimedia –
This short-term computer course after 12th has become a field of specialization these days. It is also a part of the graphic design, but now some students are pursuing animation & multimedia as a specialization course.

It covers topic such as VFX & VFX Pro. Basic of animation & animation film design, multimedia design, etc.

After completing this course, one of the following job posts may be taken.

VFX Professional
Visual Effect Artist
Instructor
Advertising Agencies
Digital Publishing Firms
Entrepreneur
After completing this course one of the following –

(g) Web Designing Development –
Web design & development course. Web designing is one of the best computer courses for the job. It is a short-term course(3 – 2 month) which deals with creation & maintenance of a website. Two of the main topics this course covers are web scripting & e-commerce sites.

After completing this course, one of the following job posts may be taken.

Web Designer
E-Commerce Site
Design Consultant
So these are few of the best computer courses that can help you `earn a decent amount of money & get your dream job.

Hope this blog will be helpful for you to decide which one is good for you.

promote-business-facebook

How To Promote Your Business On Facebook?

Wondering how to promote your business On Facebook?

This article will share some vast tips, Let’s do it!

In a recent study, we got some statistics, more than one billion people log in Facebook every day. There are the people who get connected and spend time on Facebook.

Some people visit just for meeting new peers while some gather information. In fact, Facebook has become a buzzword.

Struggling To Get Traffic On Your Facebook Page?

Now, worries will get ended as this article will address how Facebook can be a utility for your business.

Are struggling to get your target audience?

One thing is clear, right marketing strategy gives better results. Follow the correct way of business and strategies, you can reach your pursuit audience and get more leads.

After reading this article you will be able to define:

  1. Importance of Creating Facebook Page for your business
  2. Facebook Page and Post Share
  3. Start Making Connection
  4. Engage Your Followers
  5. Facebook paid Ads
  • Create Your Facebook Page –

Life turned into digital, in this modern time we can see a huge variation in the technology. Have you ever thought Facebook can be a platform for your business?

Yes! This is true, on Facebook Page your business’ page, so be assured it truly reflects your brand.

Use your business logo as the primary photo for your Page, also put a cover photo that is appealing and showcases what your business has a goal.

  • Share & Invite With Your Friends –

Share readable and eye-catching content that attracts the visitors. First of all, check out the Build Audience tool which can be found in your Page’s Admin option.

Here you will get options to invite your Facebook friends and email contacts to follow your Facebook Page.

  • Build Strong Connection –

Facebook page has “Following” option that helps to build connections. The more you add people to your account, the more your business gets popularized.

You get an option with “Build Audience” tool that can be seen in your Page’s Admin menu.

You can also invite friends from Facebook and email contacts to follow your Page that establishes a strong network.

  • Keep Engaging With Your Followers –

To maintain your followers are so important in order to keep growing your business. You can keep engaging with quality content.

Keep posting posts related to your business. You can post once or twice in a week.

In order to get good results, put friendly, conversational tone, and remember your content.

Respond directly to comments and private messages it helps to create a loyalty and long-term relation.

  • Give a Try to Facebook Ads –  

The Facebook page gives an opportunity to advertising; you will get an option that let ads in users’ news feeds.

Your ads will appear as promotional posts and direct who visit your website. Ads become the main source to take attention of your target audience. If you want to get started with Facebook ads, then you can go through Facebook Ad Checklist to Create a Successful Ad Campaign.

Conclusion –

Facebook has become a utility in recent years, its new updates add more opportunity to a large community. I hope you found this article related to your business, now you can add Facebook marketing strategy to your business.

what-is-blockchain-cryptocurrency

[Ultimate Guide] to know What is Blockchain and cryptocurrency?

Understanding Blockchain and Cryptocurrency

There has been so much noise these days about Bitcoin, the blockchain, and cryptocurrency. Whether a rumor or a fact all of us must have heard something fascinating from all these noises. We are all bewildered with questions like- What is blockchain? How does blockchain technology work? How is it used in cryptocurrency? And many more…

This article is a brief guide to know about all such things and what’s in there for all of us. So let’s start with the basics.

Cryptocurrency is basically a medium of exchange, like the US Dollar, but it is digital and uses encryption techniques to control the creation of momentary units and for transfer fund verification.

Bitcoin is the most widely known cryptocurrency till date. It is for bitcoin for which the blockchain technique was invented. The blockchain is the technology that enables the existence of cryptocurrency.

Understanding Blockchain –

Though blockchain is a pretty simple concept, things get complicated dive deep into the concept.

There are a few simple ways in which we can understand the working of the blockchain.

In the language of cryptocurrency, a block is a record of a transaction. When a block is complete, it is added to the chain, creating a chain of blocks which is generally termed as blockchain.

For example:

Just imagine a virtual ledger. Each line is a transaction of bitcoins. IDs of sending and receiving wallets amount sent etc.

Just like the page number in a virtual ledger, in this case, the ID of each block is generated to include the ID of the previous block, which forms a chained system of IDs together.

The blockchain (ledger) has every single record of any bitcoin transaction that has ever taken place. This means with patience and software, every transaction for a specific wallet can be traced.

I believe that you might have developed a basic understanding of the blockchain. Now let’s look forward to knowing it’s functioning.

How Does Blockchain work?

When you own a cryptocurrency you are provided with a public key and a private key.

The private key (basically a long password) is the address in the blockchain, with the help of which you can withdraw money.But if that key is lost, there is no way of getting your money back.

how-blockchain-works

A private key is the one that lets others send cryptocurrency to your account.

All the information on blockchain is publically available. It does not depend on a single computer or server to function, which means it is decentralized and every transaction is instantly visible to everyone.

The blockchain is just like a spreadsheet that is duplicated thousands of times across a network of computers.The network is designed such that the spreadsheet is now regularly updated. Here are some of the useful illustrations to understand the working of the blockchain.

  • Blockchain as a row of safes –

Imagine a huge number of safes lined up in a row. Each safe with a number on it, which depicts its unique identification and slots to drop money into it.The safe is transparent, so anyone can see how much money is there in any specific safe. Moreover, anybody can put their desired amount in any safe.

When you open a bitcoin account, you have a key to a new empty safe. This way you know the unique number of your safe. You can even share the unique identification of your safe if you wish others to drop money into it.

  • Blockchain as a public ledger –

If you transfer a cryptocurrency to someone or sell it, this information is visible to everyone on the blockchain.They may not know the exact ID of the person sending the money, but they will exactly know the amount of money that has been sent.

Thus blockchain is also visualized as an alternative to traditional banking. Blockchain can help eliminate the middleman, as it would not need any bank or other institution to verify the transaction.

  • Blockchain as the internet of value –

We can also call blockchain as the internet of value.Just as internet made data distribution free and online, blockchain does the same for money.

  • Blockchain as google docs –

Before google docs came into the picture, if someone wanted a collaboration on a piece of writing with some other person online, they had to create a Microsoft word document, send it to them, ask them to revise and edit as required.

The first person has to wait until the other is done with his work, saves the document and sent it back. Google doc fixed this as with its help multiple users can view and edit the document at the same time.

While most of the other database yet work like MS word: one person only can make changes at a time, blocking others until they are done.Blockchain helps instant updating the changes for everyone to see it.

Blockchain Features and Explanation –

Now as the idea of blockchain must be clear ( at least to some extent) let’s focus on some of its key features.

(1) Incorruptible –

The blockchain network functions such that it automatically checks in with itself after every ten minutes.

It is an ecosystem of a digital value that is self-auditing. It solves the problem of manipulation. So, we have one important conclusion from this which is mentioned below.

The data in blockchain cannot be corrupted because, if someone has to change any unit of information on the blockchain, it would mean to override the entire network, which requires a large amount of computing power which is very unlikely to happen in practical (while the idea may sound good in theory). Capturing bitcoin by controlling the system would also have the effect of destroying the value.

(2) A network of computing nodes –

To understand how blockchain is formed, we must understand what these so-called computing nodes are.

Nodes are basically the “administrators” of the blockchain and they voluntarily join the network(which makes the network decentralized) however, everyone has a chance to win bitcoin, as they join the network.

Nodes are said to be “mining” bitcoins, but it would not be enough accurate to call it so. In fact, everyone in the network is competing and trying to solve computation puzzles to win bitcoins. The blockchain is the key concept behind cryptocurrency, but there is various other potential application of this technology, which is recognized.

(3) Decentralisation –

The decentralized networks are the next huge wave in technology. Decentralisation is a peer to peer basis network operation.

 For managing records of bitcoin transaction, a global network of computers uses blockchain technology. This means bitcoin is not managed by any single central authority, but by its network

(4) Enhanced security –

As the data is not held by a single authority and is distributed over the entire network, blockchain eliminates the risk that comes with centralized control. While most of the data online are vulnerable and can be exploited by computer hackers, the blockchain security methods use advanced encryption technology.

The basis of these is the private and the public keys. A private key is similar to a password that gives a person access to their bitcoin or other digital assets while a public key is a long string of numbers that is generated randomly and is basically the address of the user on the blockchain is incorruptible.

Now with this basic understanding the key features of the blockchain, we can easily understand the various business application in which it can constitute. few of them are mentioned below.

(a) Smart Control –

At current levels development of technology, smart controls can be programmed to perform a simple project. It will be coded such that it executes only when specialized conditions are met.

(b) Crowdfunding –

Some advanced works are done by certain crowdfunding initiatives like the kick starter for the emerging peer to peer economy. Blockchain can be very effective in taking this interest to a next level by creating crowdfunding ventures a capital fund.

(c) Governance –

The distributed database technology could bring full transparency to elections or any other poll by making the results publically accessible and fully transparent.

(d) File storage –

There are many benefits of decentralization file storage on the internet. The distributed database technology helps protect files from getting hacked or lost.

(e) KYC and AML –

Know your customers(KYC) and anti-money laundering has a strong potential to adapt the blockchain technology. Currently, institutes must have to perform a multi-step process for every new customer, which involves intensive labor work. KYC cost could be reduced through cross-institutional client verification and at the same time makes the monitoring more effective.

(f) Data Management –

Today people have to exchange their personal data in order to use social media platforms like Facebook for free. In future, a user can manage or sell the data that their online activity generates. As bitcoin or some other cryptocurrency can be distributed in small fractions, it might turn out to be the currency used for such kind of transactions.

Hope this blog post might have answered your question “What is blockchain and cryptocurrency?” and developed your deep understanding of blockchain and cryptocurrency. There are many technical terms in my next post I will explain about Bitcoin and few other fields in which the blockchain technology is used.

english-speaking-course-delhi

Top Institute for English speaking course in Delhi – Speaking Mastery!

Searching for the best English speaking course?

of course you are, that’s why you are here!

There are many reasons to master the art of English and Public speaking.

English is the official language of a large number of countries across the globe. Approx. 2 billion people use this language to communicate with others. Due to the dominance in the corporate world, it becomes a necessity for people to speak English. If you are not fluent in this then English speaking course is one thing which you have to join right Now.

Whether you are in working for a multinational company or want to join MNC’s for your career growth, you must have to get proficiency in this language. The reason is simple; cross-border communication is conducted in English. Apart from the communication, learning English can change your attitude and life. Below are some reasons, which will give some idea, about the importance of English language. –

  1. Many films, books, music, and apps are produced in English. So English speaking course can make you pro and will open a great cultural understanding.
  2. Today the world is Digital and internet is the main source of information. You feel amazed to know the fact that more than 50% on the Internet is in the English Language.
  3. English is the second language of many people so traveling becomes easier if you are fluent in this language.

Now you get some idea about the importance of English language for your personal and professional life. In this post, I am sharing some Top institute in Delhi to get proficiency in English speaking, let’s have a look –

1. Pep Talk India –

Peptalk is located in Rajouri garden; this is a Top notch institute for public speaking and spoken English course. It is a most trustworthy institute to discover you and to get strong hands-on English communication.

After doing research on internet and reading reviews from past institute, I made some conclusion –

  1. Pep talk gives personal attention to every student and keeps a closer look at the progress of each and every student.
  2. Batch size is small, so it gives learners a chance to groom better.
  3. Pep talk offers a friendly environment to the students so the students can feel comfortable while leaning and at the same time it gives the opportunity to learn from your own mistakes.

Courses:

Peptalk is focused on giving quality training, and the best part of this English speaking institute is, they will leave no stone unturned to make you fluent and to remove your fear. The courses at Peoptalk are –

  1.    English and Public Speaking Skills
  2.    Superhuman skills
  3.    Pep talk skills

Founder: Mr. Anand Rahi and Rocky Saggoo

Rating: 4.7/5 based on Google reviews

Contact no. : 9971502715

2. BAFEL –

An acronym of British Academy for English Language, Bafel is another premier institute to join English speaking course in Delhi. The Head office of Bafel is located in Dwarka, Delhi. It has 19 centers in Delhi NCR and also has branches in Kolkata, Amritsar, Jalandhar, and Hyderabad.

The best thing which I like about Bafel is that they have courses for all needs. whether you are a student, working professional or college going student, they have something for you. They focus on course content so that it meets the need of the variety of learners.

Courses at Bafel –

Although there are various courses are listed on the website of Bafel, but I am listing some top courses which you can pursue for your personal and professional growth.

  •    Spoken English foundation
  •    Spoken English  Basic
  •    Voice and Accent
  •    Spoken English  Advanced
  •    Business English
  •    Spoken English Mastery
  •    Personality Development
  •    Spoken English Comprehensive

3. English mate –

With a Tagline of “Better English, Smarter you”, English mate justifies the words with their quality training on spoken English course.

You can find different courses in English communication. the courses vary in length, some of their courses are available in 12 months. 8 months, 4 months basis. Below are some top reason for choosing English mate for public and English speaking course in Delhi.

  1. Expert and Trained Faculty –

You will agree with the fact that, a faculty/teacher is the primary thing which all we look before enrolling in any course. English mate has a bunch of Expert faculties, and they are dedicated to giving quality training.

  1. Keen focus on Improving communication skill –

The training you receive from here is focused on learning by what we do in daily life. It makes speaking/ communication easy and when they work on your pronunciation, phrases, and vocabulary it clearly binds your objective of joining English speaking course.

  1. Interactive Learning –

Whatever skill you want to learn, can only succeed if the learning environment is full of Fun and sessions are interactive. The role plays, mock runs, daily exercise makes learning easy and effective.

Contact No. –  8287382873

Rating – 4.6/5 based on Facebook Reviews

4. British Council –

Indian’s primarily use British English for communication, hence learning English from Britain top English speaking institute is always a good idea. It was founded in 1934 and has a presence on 6 continents. Although the Fees are quite high you have to admit that skill comes at a price.

The learning platform, methodology, the administration is quite impressive. The best part of joining British council is its large alumni network.

Address –

British Council Division, British High Commission

17 Kasturba Gandhi Marg

New Delhi – 110 001

Contact No. – 0120-4569000

5. Wabs Talk –

As you know in a corporate world, public speaking and effective communication is the key to success. Wabstalk’s motto is to make learners an effective speaker. Once you complete your public speaking/ English speaking course you get the confidence to speak fluently. As a result, you gain the confidence to crack the interview or business deal.

here are some reason to choose Wabstak for English speaking course in Delhi, let’s check it out-

  1. Study material
  2. Mock Interview session
  3. Weekly competition to check progress
  4. Conducive Learning Environment.
  5. Small and Flexible batches

Address- No.9, 1st floor, Main Market,

Moti Nagar, Near Metro Station,

New Delhi, Delhi 110015

Contact no. – 099999 47824

Rating – 4.9/5 based on 1,233 Google reviews

What-is-SEO

A beginners Guide to know about What Is SEO and How It works?

What Is SEO?

Everyone knows how SEO is important, it’s that much important for the website as food is necessary for us. SEO stands for Search Engine Optimization, by using this you will get improved the visibility of your website easily without paying every single penny.

SEO is an organic method that uses to get rank huge in the search results.  It amplifies of implementation with the search engine friendly website as well as optimization of the content.

It is the act of making your website user-friendly and makes useful to understand, it’s easy and effective in the search engines. You can see my previous post, where I have shared some points about why SEO is important for websites success.

Why Search Engine Rankings  Matters for Business Growth? 

It’s in this decade how business has become competitive; in order to get a good impression, the entrepreneurs need their website on the top so that maximum people visit their website. The more visitors visit the more chances of the leads and sales.

There are so many people who try to go ahead and beat its compotators. If you have a good service/product they are nothing until they get attention by the target audience.

Search Engine Optimization performs that a business needs to reach target audiences. A clear difference can be seen after using this organic metric. Though there are so many tools SEO is an organic that works free of cost.

By using this organic tool you can start getting good results on your website, if you don’t get enough results at the first day there is no need be anxious as it takes time but has so much effectiveness.

There are large number entrepreneurs who have been using SEO to get good conversation. You just need to understand that SEO is all about optimizing a website to take your website on the top in search results.

Here are some more advantages of Search Engine Optimization:

  • To design and develop a website to rank high in the search engine results.
  • Improve the volume and quality of traffic to the website from others search engines.
  • It’s part of marketing by understanding how search algorithms work, and what human visitors might search.

SEO is a subset of search engine marketing that uses in the business. No matter whether you’re a small entrepreneur or big it boosts up on every website.

It also refers to SEO copywriting, because most of the techniques which have the aim to increase the visibility of any website that deals with the text.

I think, now you understand what SEO is. If you plan to use these benefits, this is necessary to understand how search engines work so that you could get much more benefits.

How does a Search Engine Optimization Work?

Here are some activities in order to deliver search results in a better way:

(1) Crawling –

The process of fetching all the web pages linked to a website. This task is performed by software called a crawler or a spider.

(2) Indexing –

This is a process of creating an index for all the web pages and keeping them in a database from where you can get good results.

(3) Processing –

When a search request comes to the search engine forwards it ahead, for instance, it compares the search chord in the search request with the pages.

(4) Relevancy Calculation – 

Calculating relevancy is more than one page that contains the search things. The search engine starts calculating the relevancy of each of the pages.

(5) Retrieving Results –

This is the last step; in search engine activities it retrieves in the best results. By and large, it is more than simply displaying them in the browser in order to produce better results.

Recommended for you –  7 steps to do SEO Competitive Analysis and Research Like a PRO!

I hope you found your time productive while reading this article. Now you have a good knowledge of search engine optimization and got a clear understanding of what is SEO  and how SEO works. Now you know that Search engines are such as Google, Yahoo, and Bing! Which is sort of update with the relevancy time to time?

You also know how it works and how you can use these tips with your business. However, if you have any doubt or question kindly share with us in the comment box rest be assured we will get back to you shortly.