Understanding the Scope of Digital Marketing Course

We will agree that there are several speculations attached with online marketing in India. Some say it is a field of self-learning. Others talk about the importance of joining a professional internet marketing institute. To understand the scope of digital marketing course, review some of the industry facts.

The Growing Industry of Digital Marketing:

  • India is 3rd country having 61.7 million Facebook Users
  • Indian Brand Owners are increasing the total spend on online activities and DM services.
  • As per Comscore MMX, 25% of total online minutes are spent on social networks.
  • Flipkart- the largest online e-commerce store, aims to hit 1$ billion sales in 2015.
  • DMI has approved €3 Million alliance with NIIT India to offer digital marketing education along with certification.

The above facts were revealed by CMO Council India. These facts clearly display the marketing strategies in India have changed significantly. Professional certification is mandatory to work with reputed brands in India.

So, does that mean digital channels are becoming more important day-by-day? Yes, this is due to the accessibility of internet connections and penetration of mobile internet.

India will soon be the hub of digital marketing courses, services, and outsourcing country. To know why and how to follow some of the interesting facts. Also, check out the scope of digital marketing course in the country!

1 . World’s Third Largest Internet Users:

If you learn digital marketing then you can easily get a job in this industry. The reason being; India has 3rd largest population of internet users that are potential customers, business partners or service providers in the industry.

2 . Young Males & Females will be the Power Users:

One can very well imagine the contribution of young males and females as the power internet users in the country. This in turn clearly suggests companies would spend more on online marketing services. Also, professionals having digital marketing course certification will be welcomed in the reputed brands and the industry.

3 . More than 60% Web Users will Do Online Shopping

With the trend of online shopping, the face of eCommerce market has significantly changed in the recent years. The industry is likely to generate more revenues with 60% web users doing online shopping.

4 . Social Networking – The Key Interest Area

Social networking is the key area of interest for the millions of users in India. Tapping the prospective clients and consumers by applying social media optimization tactics will remain in fashion. This, in turn, gives us the clear idea about the demand of digital marketing professionals capable of handling conversions through social media.

5 . Entertainment through Online Video

Web users in India will enjoy online video content from various platforms. Social media experts will keep a strict watch on entertainment sites in the country.

All the above facts confirm that digital marketing course certification will be the next tool of digital India. Companies, brands, and web users will use the internet and will be influenced by the latest online marketing trend!

So, do not wait and join the best internet marketing institute and learn the best techniques to stay on top on web pages.

make-money-with-affiliate-marketing

How to make money with affiliate marketing for beginners?

Did you know you can easily earn $50 to $100 daily with affiliate marketing? Yes, it is possible and it’s as a beginner, as much as you dive in the sea you can earn more by promoting products and services.

In this post, I am going to share the facts, basic requirements, tips, the success stories and different ways to make money with affiliate marketing.

If you are not very much aware of Affiliate marketing then you can understand affiliate marketing as a process of promoting the services, selling and taking a commission.

The best part of this process is that the amount you earn by promoting the services will directly come to your account.

If you are working professional and want to earn some passive income by investing 2 or 3 hours of his/ her leisure to earn extra money then affiliate marketing is something you look for.

Top 7 facts about Affiliate marketing –

1 . Amazon is the only organization which sells the most products that fit into any niche and preferred choice for the affiliate marketing.

2 . 35% people choose website banners as their favorite place to place his affiliate ads. Did not why? Because more chances to click and more chances to earn commission

3 . Direct deposit, PayPal, check and wire transfer are the preferred method and most used mode to receive a commission.

4 . The person who promotes products known as affiliates, publisher, partner or external marketers.

5 . The 52% of the total affiliate marketing space are doing it as a part-time to earn passive money.

6 . SEO is the best way to promote to get targeted traffic and earn commission via affiliate marketing. If you already running a blog in any niche, you have a nice opportunity to earn a commission.

7 . Advertiser, publisher, and consumer are 3 most important part of Affiliate marketing.

Basic requirements to establish an  Affiliate marketing Business-

The affiliate marketing can be done via online, below are some basic requirement which you need to start your own affiliate marketing business –

  • Blog/Website
  • Basic HTML Knowledge
  • English writing skill
  • An eBook
  • Email service
  • Autoresponder
  • Traffic

How to get started?

1 . Niche –

The first step to start affiliate marketing is choosing a niche, and it is one of the most important parts, Choose wisely because you have to create a series of content and also research the affiliate programs for this particular niche.

2 . Create Content –

Once you choose a niche, you have to do keyword research and create an informative and engaging content/ blog posting, so that you can build an audience around your blog or website.

3 . Create an eBook –

The ebook is the ultimate medium to make and engage content, wrap up your top articles and create an eBook. It is the best way to show your expertise in a niche.

4 . Go for Email Marketing service –

Opt-in for an email marketing service provider, if you are in initial stage then you can use a free version of mail chimp or madmimi. and start building your list. Setting up an autoresponder is a wise choice because it sends email automatically when anyone subscribes you, you can also set up a duration for the next email.

5 . Start Promoting –

You can use Facebook to promote your eBook, get likes, potential leads and make your customer base.

This is simple and proven strategy to make money with affiliate marketing for beginners. Stick to this strategy and enjoy the rewards.

Top Affiliate Niche to start –

I know sometimes it becomes very tough to find a perfect niche. so I am sharing some best niche, to start your affiliate journey –

1 . Health –

This is an evergreen niche and by the time it is evolving and there are a lot of products which you can promote to earn a commission. You can choose testosterone, Joint pain, Diabetic recipes, Nootropics or any other specific topic to start writing. let’s look the top affiliate programs in this niche-

  • Silver Blade Brands, Bodybuilding.com, Nutracash are some popular and high paying publishers in this category.

2 . Wealth –

This category contains several niches to start with, you can write about internet marketing topics (blogging, affiliate marketing etc) Gambling, jobs, MLM, employment etc.  below are some top affiliate programs in this niche –

  • CB Passive Income, Excellerate Associates, BitBond are top commission provider in this niche.

3 . Romance –

A niche for fantasy, dating, getting your ex back and more. People are passionate about finding a companion and that is the reason it is the hot topic for many affiliate marketers.

Some popular affiliate programs in Romance category are –

  • Affiliate2day, David Wygant Dating Coach, Cupid are top rated affiliate programs you should look for.

These 3 topics are evergreen and always will be in demand. If you are newbie’s and have interest in these topics then it’s a right time to start with.

People always have a problem, and you have to just put a solution in front of them, this is the formula of making money by affiliate marketing.

There are many success stories from where you take motivation. So start writing, blog posting, building an audience, get a targeted traffic and earn extra money from top affiliate networks.

An ultimate Guide to know all about GSP Ads

Email Marketing is one of the most recommended media for generating leads for many businesses. It is also a preferred medium to increase customer retention and to offer deals and discount in product or services.

When you send an email to the customer, it does not guarantee that it will be shown on top of the customer’s inbox and it will go below when new email will come into the inbox. By GSP ads, we can solve this problem., GSP ads placed in the top of the Inbox and it appears differently. In this post, I am covering the following things about GSP ads-

  • What is GSP?
  • How to target users via Google sponsored Promotions?
  • What is the cost of GSP Ads?
  • Where GSP ads appear?
  • Benefits of GSP Ads?
  • GSP ad specification: formats, character limits and recommended image sizes
  • What are the GSP ad types?
  • Which industries must Use GSP ads?
  • Best practices and strategies for a Successful GSP ad Campaign
  • How to track GSP ads and how to do reporting?

 

1 . What is GSP ( Gmail Sponsored promotions)?

GSP ads are the special ads which are used to target users in their mailbox. GSP ads that they are placed in the top of the user’s inbox and look like an email, they expand in a full and as the variety of Ad.

2 . How to Target users via Google sponsored Promotions?

There are 5 types of standard targeting option available for GSP ads, although you can use the combination of these targeting methods to narrow your targeting.

(a) Display keywords – This is also known as contextual targeting, in this targeting option you can target users via keyword which is related to your products and services.

Things to keep in Mind-  Ads are shown based on the Broad match content so you don’t need to use the match types and it will show those users who have received a similar content or email in last 300 emails in their inbox or archived emails.               

(b) Locations – You can target by location, it must be city, country or a postal code.

Things to keep in mind- GSP ads can target only one location per campaign, so if you want to target different location then you must create a different campaign for that.

(c) Topics –  You can target the user by the topics which are based on the user’s active inbox.   

(d) Demographics Targeting – You can target users by their age, parental status, and gender, if you are targeting a small city and a small business owner then this targeting method can be very fruitful for you.

(e) Adwords Customer Match Targeting – If you have a subscriber’s email database and want to reach those specific users then Adwords customer match is the best targeting option for you. You can upload a list of email addresses and then target them with tailored ads.

 

Things to keep in mind – Gmail sponsored ads don’t support in-market audience, remarketing list hence the role of customer match becomes more important.  

3 . What is the cost of Gmail sponsored ads –

The cost of GSP ads are calculated as per cost per click basis, it means if a user clicks on your promotion and expands your ad then the advertiser has to pay for this click. The important thing to mind is the cost will be charged for first interaction for further clicks you will not be charged.

“Typically the cost per click is $0.05 or 3rs/ click. This CPC is based on my recent campaign and may vary as per the industry.”

4 . Where GSP ads appear?

GSP ads appear on both mobile and desktop, whereas in desktop it showed two Gmail ads compare to one ad spot in mobile devices.  The ads appear on the promotional tab, and only appear on free Gmail account, it means that a business which uses Google apps for business can’t be targeted via Gmail sponsored ads.

It looks like this in Gmail Inbox –

How-GSP-ads-looks-like

Once I clicked on the first Ad, it expands and looks like this –

expanded-gsp-ads

5. Benefits of GSP Ads?

GSP ads are best suited for that business whose objective is to drive awareness, it means it is not for those businesses who need a direct response. Although the journey of a click to website conversion is a 3 step process, and the user knows what he is reading about products or services, the conversion chances are typically high.

” In my recent campaign, which I have created for the education industry, I got  70 conversions at a cost of 5950 INR. You can see that the cost per acquisition is around 85 rupees per query”

 

Apart from these, you can use GSP ads because-

  •         They are cost effective
  •         They are highly targeted

6 . GSP ad specification: formats, character limits and recommended image sizes –

There are 5 types of ads you can create in GSP ad campaign, all have its own functionality, and images sizes, let me explain all of these in below-

Standard GSP Ad Components-  

“Gmail Ad creation Image”

Logo_Size Advertiser name Subject line Description
140px * 140px Character limit 15 Character limit – 25 Character limit – 100

You can create 5 types of Gmail ads, each one has its own specialties and used for different purposes, you can use which suits best for your business –

  1. Gmail Image Template

If your focus is to engage users via the visuals and it is appealing then this format will best suit for your business. You can use an image with some text and call to action.

Recommended Image size- 650 Px  * 300Px

gmail-single-image-template

 

2 . Gmail Single promotion Template

 

A single promotion template comes with an additional headline, which can be up to 200 characters. The best part of this Gmail ad type is an advertiser can use video, or image with the product. If you are promoting a dentist who is promoting himself with an image or video and uses text to explain his services then this format is best for you.

Recommended image size- 300 Px* 200 Px

Gmail-single-promotion-template

  1. Gmail Multi Product Template

This ad format best suited for retailers, e-commerce store because it features multiple products in a single ad, However, if you have multiple products you can also use this ad template. This ad type feature 6 different products, each image must be in the square format (180 PX *180 PX ), a title and call to action.

gmail-multi-product-ad-template

4 . Gmail Catalog Template

A hybrid of single promotion image template and multi-product template, A catalog template showcase images along with the text.

Main Image size- 650 Px * 300 PX

Product image size- 650 Px * 300 PX

Headline- 40 character

Gmail-catalog-template

  1. Gmail Custom HTML upload

Custom HTML ads are the gold mine for the advertiser, it allows advertisers to place click to call feature or an HTML form embedded within the ad, It creates an opportunity to increase the conversion and generate calls directly. One thing is to keep in mind that a Custom HTML and is a ZIP folder that contains all ad files, below are some size limits for HTML ads –

  • Zip folder size must be lesser than 1.25 MB
  • Number of files in a folder must be less than 100 files
  • The file size must be less than 500 KB

Gmail-custom-HTML-upload

7 . How to track GSP ads performance and how to do reporting?

The performance metric which matters most for the advertiser is none other than conversion, but apart from this metric, there is 3 other metric which is used to measure the performance of GSP ads.

Saves – The number of times a Gmail users saves ad to their inbox

Forwards – The number of times the Gmail Ad was forwarded to someone else by the user.

Click to Website – Number of clicks which leads to the landing page.

8. Best practices and strategies for a Successful GSP ad Campaign-

Here are some strategies or best practices you should follow to get more conversion and help you to reduce the cost of acquisition –

(a) Target competitors domain –  This is the best thing if you want to take a competitive advantage, and help you to leverage the competitor’s effort by compelling headline and call to action.

(b) HTML form adverts –  Although it was a little bit tricky for a person having lack of web designing knowledge, but this ad format will directly generate the leads.

(c) Segment campaign by device- To measure the performance campaign, use segment so that you can measure how ads are performing on different devices.

(d) Custom combination – Using custom combination, can help you to reach specific audience by narrowing your audience, you can use keyword + Topic, Topic + interest and any other combination for better results from GSP ads.

(e) Use Video in Ads – Videos are the most engaging content in the online world. you can use quality video so that user can engage with it.

(f) Don’t Forget to target your own domain – Targeting your own domain will help you to reach your existing visitors who have received your email in last 300 mails, by using it you can easily retarget your potential customers.

(g) Create urgency to increase the Open Rate – Make compelling headline and create urgency like, “limited time offer”, “discount ends soon”, “Limited seats! ” etc to increase open rate.

Winback and ReEngagement

Are you confused between Winback and ReEngagement?

If you’re confused with the Winback and Re-Engagement the then this blog will let you know everything. The Re-engagement & Winback campaigns use to increase the data analyses to know how your audiences are connected. If I talk about Re-engagement campaign, it is the most often use to improve email deliverability. Winback campaigns, on the other hand, primarily use purchase data as its driver and are most useful for the purchase.

If a customer hasn’t purchased from you in a given period of time you can send them an attractive offer try them to purchase again. Do not forget that the goal of the Winback campaign is to make awareness about a product or service.

You need to remember that it’s also important to understand that it’s essential to remove addresses from your list that hasn’t opened or clicked since a long time.

Types of behavior-

Re-engagement strategies tend to be based primarily on email with open or click over a certain period of time. Remember that just because you have an email address for a customer who is actively making purchases doesn’t mean that address is a valid one or a good one to reach them at.

Frequency

This is also very important to understand, you may need to consider longer or shorter time frames for inactivity based on your sending emails.

Customer lifecycle

If your customer lifecycle is long, or your customers tend to be purchasers, you may consider a longer inactivity timeframe to mirror that behavior.

Build Re-Engagement Campaign

You need to remember that why the subscriber is receiving this email and set expectations that inactivity will affect their future communications stream and even removal from your list if they do not take action to continue receiving email communications from your brand.

Winback

Now gone are the days when we used to trap due to lack of information and tools. Fortunately, today’s marketers are enabling to win over or learn from customers with win-back campaigns that can be sent via push notifications and email marketing.

  • Let data guide your campaign
  • Ask what the problem is and offer to solve it
  • Remind the customer what benefits are
  • Show them what they are missing
  • Send the backup message
  • Know when to call

Reasons for disengagement

This is the main fact to understand the reason for disengagement. You need to understand why people lose interest in your emails before you start a re-engagement campaign.

The subscriber may show disengagement:

Bad content: If your audience doesn’t like what you’re going to send them, they may stop opening your emails.

Too many emails: There are chances to lose interest in your brand if you send too many emails.

Failed Promises: If you promise something to subscribers and they don’t deliver within a deadline, people will not only lose interest but trust too. Deliver on the promises you make at signup time.

I hope this article given you some remedy over your query, now you’re able to analyze about re-engagement and Winback.

Digital Marketing Job Titles

Are you interested to make Career in Digital Marketing ?

People in Digital Marketing help to the companies in order promote products & services.

The digital marketing expert needs to publicize promotions on several matters like hospitals, social sector, school, bollywood, world, industries, economics etc. It helps a lot to make familiar things in the market. There are several ways about marketing and job promotions which we will talk about.

In this article, I’m going to explain what the job titles in the digital marketing are.

After reading this article, you will be able to define:

  • What is digital marketing?
  • How it works?
  • Digital marketing job titles
  • Benefits
  • Who can attain digital marketing course?
  • Why should you choose digital marketing as a career?

What is Digital Marketing?

Digital marketing is the place which can fulfill your career needs. This is the lucrative hub where you can earn huge with endless learning.

In this era, now we started thinking logically. We started thinking what best is for career. Now students don’t follow the old trend with technical courses, where still lacs students struggle to find a job.

In digital marketing, you can promote your products and services easily. Now every company needs digital marketing strategy as this is a form of data driven.

You can easily reach to your audience through internet. There are multiple digital marketing medium like mobile phones, display advertising, and other sources.

How it works?

Basically, digital marketing works by using a number of sources. There is need to use strategies to drive traffic. Digital marketing added multiple sources of advertising with low cost.

Let’s list the different ways to popularize your promotions:

  • Social Media Tools
  • SEO Tools
  • Pay Per Click Tools
  • Content Marketing Tools
  • Email Marketing Tools
  • Data & Analytics Tools
  • Web Analytics
  • Affiliate Marketing
  • Viral Marketing
  • Mobile Marketing
  • Interactive Marketing

Digital Marketing Job Titles – 

Once you complete the digital marketing course, you will get endless job opportunities. As India is turning into digital marketing, there is a huge demand of digital marketing experts.

In every company, job titles play a vital role. I’m going to write a verity of different job positions. Once you get experience in the digital marketing, you can easily get a good position.

Let’s know what the job titles are you can go through easily…

  • Account Coordinator
  • Account Executive
  • Advertising Director
  • Art Director
  • Assistant Account Executive
  • Assistant Brand Manager
  • Assistant Marketing Director
  • Assistant Product Manager
  • Associate Brand Manager
  • Associate Marketing Director
  • Associate Product Manager
  • Brand Assistant
  • Brand Manager
  • Brand Strategist
  • Business Development Representative
  • Communications Assistant
  • Content Marketing Manager
  • Content Writer
  • Copywriter
  • Creative Assistant
  • Creative Director
  • Digital Brand Manager
  • Digital Marketing Manager
  • Director of Digital Marketing
  • E-Commerce Marketing Director
  • E-Commerce Marketing Manager
  • E-Commerce Marketing Specialist
  • Email Marketer
  • Inside Sales Representative
  • Internet Marketing Coordinator
  • Internet Marketing Director
  • Internet Marketing Specialist
  • Market Research Analyst
  • Market Research Assistant
  • Marketing Analyst
  • Marketing and Promotions Manager
  • Marketing Assistant
  • Marketing Associate
  • Marketing Communications Coordinator
  • Marketing Communications Director
  • Marketing Communications Manager
  • Marketing Communications Specialist
  • Marketing Consultant
  • Marketing Coordinator
  • Marketing Data Analyst
  • Marketing Director
  • Marketing Manager
  • Marketing Promotions Specialist
  • Marketing Specialist
  • Media Assistant
  • Media Buyer
  • Media Director
  • Media Planner
  • Media Relations Coordinator
  • Media Relations Director
  • Media Researcher
  • Online Product Manager
  • Outside Sales Representative
  • Product Manager
  • Product Marketing Manager
  • Project Manager
  • Promotions Assistant
  • Promotions Coordinator
  • Promotions Director
  • Public Relations Assistant
  • Public Relations Coordinator
  • Public Relations Director
  • Public Relations Manager
  • Public Relations Representative
  • Public Relations Specialist
  • Publicity Assistant
  • Publicity Director
  • Publicity Manager
  • ​Regional Account Manager
  • Regional Sales Manager
  • Relationship Manager
  • Sales Assistant
  • Sales Associate
  • Sales Consultant
  • Sales Director
  • Sales Engineer
  • Sales Representative
  • Senior Brand Manager
  • Senior Product Manager
  • SEO Manager
  • Social Media Marketing Analyst

Benefits:

After completion of the course, you will get numbers of job possibilities. Companies need marketing strategy to get good business that’s why digital marketing experts are in high demand.

More than 10 lacs jobs are waiting for the candidates who want to make successful career in digital marketing. By the 2020, digital marketing experts will be on peak.

How digital marketing gives benefits:

  • Lucrative Endless Opportunities
  • High Demand
  • No Specific Educational Background Needs
  • Build Personal Brand
  • Kick-Start Your Own Business
  • Earning & Learning
  • Helps to Make Marketing Strategy
  • Endless Job Opportunity

Who can attain digital marketing course?

  • Students
  • Working Professionals
  • Entrepreneurs
  • Marketers

Why should you choose digital marketing as a career?

As India is the 3rd largest internet user country, it gives more job options where you can make a potent career. Digital marketing is in high demand so once you complete the course you can get a job easily. Other hand you can see how people are struggling to find a job with the other technical courses.

This is a low cost course but very lucrative, there are available multiple batches you can attain with.

I hope this article finds you well informative and interesting. Now you have a good understanding about digital marketing, you have learned how it works and what the job positions are.

 

What are Google Posts and How to use them effectively

Google. This lets business owners create short blog-style posts which appear directly on their website.

Today, I’m going to write about what the Google Posts and How to use them are. I hope it would be helpful to share everything we know about Google Posts so that you could know exactly about Google posts.

First of all, let’s know what Google posts are and how we can use them.

What are Google Posts?

Basically, Google Post is a sort of feature that allows you to create content directly on Google which appears in the Google search results with their names.

You can use these posts to provide updates, promote an event, or make any announcement, i.e. sale or special offer. You can make live more than 10 posts that will be shown as a display.

On the desktop display, the posts can be placed towards the bottom of the knowledge panel, you can see just above the review snippets.

What are Google Posts used for?

Now you must be wondering how to create a post that is very straightforward and is done from the Google My Business Dashboard. What a post needs to have to succeed, let’s review the different types of posts:

Events

These posts are tendon toward promoting an event or social media. You will find event posts differ from the other forms of posts for two main reasons:

  • Event posts can include a title for the post it may be the name of the event.
  • Event posts also can stay longer as long as the event date has not yet passed.

Offers

Google Posts have vital importance that is great for promoting special offers and sales. But these posts should include a high-resolution photo of your products and include details about the sale or discount in the description of the post.

Product Updates

Product update posts are perfect for advertising; this is more effective with the new product line or changes to a current product. This is really an opportunity to showcase your product or service through high-resolution photos.

Announcements

This is all about announcement; you are encouraged to only post updates that are beneficial to your audience so that you don’t lose credibility.

You need to put something concrete so that people look at your posts because they provide value and not just glazing over them. Announcements such as opening a new location or notifying users that you are hiring are great examples.

Here are that you need to know about some more beneficial guidelines:

Image

Make sure that the image you are going to use for your post, it should be high-quality, engaging and portrays your message. The image will show on the post right on the results page and will serve as the main focus for capturing user’s attention.

Create a Google Post

If you want to create a Google post, you just need to sign in to your Google My Business Dashboard. If you have two or more locations, select manage location for the location you would like to post for. Once in the dashboard for your business, click on the Posts menu item on the left side of your screen. Currently it’s prominently positioned as the second menu item, right under Home.

Type of content you can include in a Post

If you want to know about content in your post, there is limit of 300 words. You can also include an image, as well as a call to action with a link.

CTA’s

Your Post can include one of the following CTA’s along with a link to a page on your website

  • Learn More
  • Reserve
  • Sign Up
  • Buy
  • Get Offer

You can also label your Post as an event and assign it a specific start date, end date and a link.

You can use UTM codes for the link attached to the CTA

Yes, and I highly recommend you to do, with the help of UTM code you can measure how users engage with your website after they click on a CTA in you Post.

To know the post performing

As of right now, Google is reporting on the number of times each Post has been viewed and how many times it has been clicked.

For some reason Google only shows how many times your Post has been viewed in the GMB dashboard. To see how many times it’s been engaged with, just click on the eyeball icon next to the number of views for the Post.

You can have more than one post

You can have up to 10 Posts running at the same time. You can find the most recent post that will be visible in the Knowledge Panel, and you can be presented with a horizontal carousel they can scroll through if there are multiple Posts published.

You can post whatever you want

Google wants to ensure that the Posts feature is not abused. To that end, they developed a content policy that all users must adhere to

No doubt that Google does many things at the same time. Understand how Posts will evolve over the weeks and months to come. Right now it’s a totally free to use platform, with guaranteed additional exposure on the Knowledge Panel for your business.

But for now, as long as you have a verified Google My Business page, you have unfettered access to Google Posts – use it creatively and responsibly.

If you’re actively using Posts and want to show off how you’ve utilized it, feel free to share links to your Posts in the comment section below!

You can boost your authority, promote events, or lead visitors to pages where they can easily convert. For you, this is a book that won’t cost you a cent in advertising.

I hope you found this article interesting and informative, now you’re able to understand what the Google posts are and how they work. 

How to Earn Money Online

In this Digital Life, there are several ways to earn online but it needs a good understanding and deep knowledge. There are so many people who earn good enough because they put energy in the right place.

If you’re a quick learner and love to quest every day then this article is for you.

Today I’m going to write about how to earn online, how you can earn good money by sitting at home. Now you must be curious to know the matrices about online earning, so let’s go ahead and know more about online earning.

There are various ways to earn online but today, I’m going to write some dynamic tools that are on top for a long time.

The thing has arisen such to pass that there is nothing a better way to earn than online earning, you can make money by working from home. The best thing is that most of the online jobs don’t need huge investment.

Check Some of the Best Ways Below & You Can Start:

1. Get Paid Ads –

This is my favorite and easiest way to earn online. If I talk about the advertisement, this is one of the biggest businesses in all over the world. You must see how companies spend thousands of rupees in the advertising. It helps to reach their audiences.

You can easily find the websites where you can sign up for getting paid for reading ads. You need to signup first, after the signup; you will be able to login sites on regular basis & you can simply click on the ad links that give in your account.

There are several sites that send you the ads through SMS & you can earn by reading the ads through your mobile phone.

You must be thinking that this is very easy to earn with this site. In fact, you can earn and you just need to invest 10-12 minutes on your PC. The more ads you will check, more money possibilities will be there.

2 . Online Survey –

Here is one more online job that will give you a platform to earn through Online Surveys; this is the best way to earn money online. With the online surveys, there are different companies that ask for the opinion in order to promote product or services; it helps in terms of increasing the sales.

You can sign up for different companies who provide online surveys. Once you join with online survey companies, you will get the surveys in your registered email. Once you complete them you will be able to earn.

If you Google, you will find more than thousands of sites that are not genuine, this is what you need to be careful from. You will get some websites they may ask you to pay some amount for registration.

You can sign up for free with the genuine sites; they will send you the list of online jobs without charging anything.

3 . Blogging –

Blogging is becoming one of the best sources of earning as most of the people read blogs no matter what they like whether sports, business or so on.

This is another best online work; now you must be wondering how to start it. You just need to create simple blogs, write some quality content that is informative and interesting and then you can promote your blog.

There are two types of blogs, one is free and second is paid. There is a number of ways, you can earn from your blog, you can easily earn more than 50K month.

If you want to earn good money from your blog, you need to make it eye-catching and comprehensive; you can put ads of the ad-networks like Google AdSense, there are huge possibilities to get paid for each and every click on the ads on your blog, it will give you an opportunity to earn.

4. Affiliate Jobs – 

You must hear about Affiliate Marketing, this program is a way to promote your product and services on some popular websites like Amazon, eBay, Flipkart, SnapDeal etc. you can get paid for promotion affiliate.

It doesn’t matter where you live Amazon is one of the most favorite sites in the affiliate income.

You can earn good amount through shopping sites as they provide affiliate program & you can earn 4% to 15% for each & every sale by your promotion.

There are so many ways you can promote your products or services.

You can start affiliate marketing at this the right time as the festival session is coming and you may get some good deals that time.  To get started, you need to have a good understanding and ample knowledge.

5. Freelance Work –

Freelancing has been on priority in past years, it is all about to provide your services to the target clients. You will get some clients through the social network. Most of the clients will be temporary.

In fact, freelancing has been one of the best online earning possibilities. You just need some skills to understand freelancing work, how to deliver your work within deadline.

Once you get a good understanding and deep knowledge about freelancing, you may get good money.

You just need skills in writing, online promotion, web design, coding, singing, advising, and creating videos, photography, image editing & so on.

Here are some sites for the best platform for freelancing like Fiverr, up work etc.

6. Online Writing – 

If you’re a good writer and have a quest to explore more about your writing, you can turn your talent into earning through writing. Gradually, online writing jobs are becoming popular because there are so many websites who want get updated every day.

You can earn good amount according to a word limit, you may get paid Rs 0.25 to Rs 0.75 per word in the article according to content length.

You can easily get many websites where you can find online writing jobs; you can visit through Fiverr, Elance, and Freelancer.com etc.

If you spend some time over social media like Facebook, Linkedin, Twitter, Google plus, WordPress and many more social networks, you can get clients from those sites as most of the clients put their ads on these social networks where you can contact them through email.

However, if you don’t have any idea of writing but want to earn money through writing, you can learn and start practicing until you get a good quality writing skill. You can follow some blogs like CopyBlogger it will help you to become a good writer.

Once you feel that you can start writing and ready to deliver good content, you can contact clients and start working on projects.

7. Mystery Shopper –

This is an enthusiastic concept, it’s all about to become a secret agent of the company and try some products of the company at their outlets.

You just need to check your experience as a client & submit your feedback to the company i.e. Raymond wants to know, what treatment their customers get when they go for shopping at their outlet in a particular city.

There are many hotels that want to know about their customers meanwhile they stay at their hotels.

8. Data Entry – 

This is a well-known job, you must hear about data entry jobs. You can find several data entry jobs that can be found in India and across the world as well. But again, there are many companies who cheat to the aspirants for giving fake data entry jobs.

They only hunt your hard earned money through fake registration. Once you pay them by becoming a member, they will not respond you.

You need to remember two things:

Don’t pay any fee to anyone for any type of data entry or typing jobs. You can check the reputation of the company by searching on Google. You can check in Google with the name, complaints, and review. You will really get the exact idea but a particular industry.

9. Buy-Sell Domain –

As life has been digitalized and this is in high demand, you can buy domains at low prices from some trustworthy site like GoDaddy or other domain registrar sites. Then you can sell at the higher price.

To get some trustworthy sites, you need to do well research to find good domains and book them.

You can get 10 times to 1000 times of the original domain price depending on the quality of the domain name.

10. Sell Photos Online – 

We can see how people get crazy about photos. Now maximum people capture moments by their smart camera. If you’re a good photographer, you can use your images for getting a good amount. This is another online job you can earn a good income from. Nowadays, everyone has got their own Smartphone. With the smartphone, you can capture photos and sell them.

If you have a quest to click innovative photos, of nature, animals, real-life incidents, places etc. then you can sell your photos on a number of photo selling websites like PhotoBucket, Shutterstock, iStock etc.

So keep remember, whenever you’re going take photos next time, you can use them to get good money as so many people are making.

11. Earn from YouTube – 

This medium has been using a lot in recent years; YouTube is the largest video sharing site, where so many people are earning these days. Some people promote their products and services on YouTube.

If you’re singer you can record your voice, if you have knowledge digital marketing or other languages.

You can create original videos of tutorials, humors, different places, music or anything you can imagine and upload to YouTube and get good money. You just need to create your account on YouTube and upload videos.

12. Selling Online

You must be thinking that this is all about selling products or services and you can’t do I, let me tell you that you’re thinking wrong as this is so simple and creates huge possibilities to earn good money.

There are many people who are earning good money on regular basis by selling different products on sites like eBay, Amazon, Flipkart, and others, there are many sites that give you an opportunity to earn.

What you need to do, you just need to sign up for any or all of these sites. You can mention your price and product description.

Now gone are the days when you used to ask people about selling products, now this is easy to sell your products at some sites. You will receive the order in your mailbox and then deliver the same through a courier or post.

13. AdSense & other Ad networks

In fact, this is my favorite tool to earn online; you can make money from Google AdSense.  You just need a website which is very easy to create nowadays & some tricks to bring the traffic to your website so that you can earn money from AdSense & other ad networks.

  • Earn money from valid clicks or impressions.
  • Display high-quality ads, relevant to your content and audience.
  • Control the type of ads displayed on your site & customizes them to match your brand.
  • Keep track of the ad results with detailed reports.

14. Affiliate Marketing

If you want to earn online then Affiliate marketing is the best way to earn as much as you want.

There is more scope for affiliate marketing than before because of the high growth of online shopping.

There are hundreds of online merchants like Flipkart, Amazon, eBay, Clickbank, CJ etc. where you can signup & promote their products.

In affiliate marketing, you are simply helping customers to buy the right product by creating a simple website & in return, you can earn 4% to 20% commission.

15. Writing Job

Writing has been another way to earn money through internet writing different types of content. You can write for blogs, companies, institutions, individual people etc.

You can write and earn, you can go to the sites like Elance, iWriter, WriterBay, Freelance Writing, Text Broker, ExpressWriters.com, FreelanceWritingGigs.com to find the content writing jobs

16. SEO

SEO has been one of the best ways to earn online; if you have idea of SEO then you don’t have to worry about making money online.seo

Companies spend hundreds to thousands of dollars every month on SEO so that their website can get on the top of Google for their business keywords.

You need to take the training from a popular institute where you can learn practical SEO tips & implement the same to rank different types of sites.

17. Earn money from your Smartphone

You know well how mobile phones have been essential for everyone. There are various apps that can make you some small money by doing & completing some simple tasks.

There are at least 10 apps that can earn you some extra income. You have to take simple surveys, complete offers by signup on other websites, play games, watch videos etc.

18. Sell and Earn Money Online in India

If you’re thinking to open a business, selling Products online is the one of the best ways to earn. You can open an e-shop to sell products online.

In the past years, the e-Commerce industry has been becoming so helpful. This can be a great way to earn money online in India without investment. Now, this is the right time to start working with e-commerce as a festival is coming, this is the right time to start.

19. Own Website and Earn Money

This is also in trend t earn online through Your Own Website; it’s one of the best ways to make money online. There are many services and works that you can do from your own website.

Creating a website is super easy today. You can use WordPress to create your website in little time. Just buy a good domain + hosting and start building your website. You should make website on the topic which you can give information.

You can also create a website on your name and tell all the information about you, it’s called portfolio website. It’s a best option according to us so far.

You will require to spend some money on buying a domain name and web hosting. So it’s not totally free but its low cost. And if you are successful you can earn much more than that.

After reading this article, you must have a great understanding and deep knowledge how to earn online. Now you must be thinking to start working online to get good money.

Yes, you’re right!

You can stable a good business through your PC, it doesn’t need any investment, and you just need an internet connection and desktop or laptop.

You can start according to your interest, according to skills. Some time our passion turns into a profession like if you’re a singer you can record your voice and upload on YouTube, if you get good reviews you can start earning.

If you’re a photographer, you start selling your photos, it can be candid, motion and much more you like most. 

I hope this article found your well informative and interesting, now go ahead and use choose wisely.

[Case Study] How I helped an educational institute to reduce the CPA of a Search campaign by 40%

Industry – Education

Geographic Region – Delhi NCR

Services – PPC Advertising

Challenge:   Achieve a better ROI from the existing Paid Search Advertising Campaign

Goal:   Lower the cost per conversion parameters to achieve a better ROI

The client is one of top-notch short-term vocational course provider in Delhi NCR region. they offer a variety of short-term course which can be completed in 3-6 months.

The institute has more than 15 years of experience in the education industry. The main objective was to enhance the search advertising campaign and to achieve the better ROI.

Execution-

The thorough analysis of the entire process and understanding of the client’s priority,  and services. We made some conclusions and made some necessary changes in their campaign structure, ad copies and landing pages.

We used the brand presence/ awareness to set up a dedicated campaign for the brand related search terms. This change was done because of a sharp rise in these brand search terms in the month of April.

After a deep research, I have analyzed that the competitors are also aggressively bidding to compete for user’s interest. Hence, we decided to go for a separate campaign to target the competitors and to gain the maximum market share.

The challenge of an education industry is that there is a long journey from lead generation to the sales process and sometimes the conversion ratio from lead to admission is as poor as 3 to 5%. to communicate better with the already visited customer, we implemented a remarketing campaign and bid +40%. To ensure the ads will display to the right audience, we have targeted the existing visitors or who have not converted.

An analysis of user trends and time decay helped us to find out the better performing hours on a day to day basis. By using these insights, we deployed day parting strategy and bid aggressively in these hours and reduced bids in the remaining hours of the day.

The Results –

The KPI of this advertising campaign was measured by the conversion and cost per acquisition.  The combination of the above strategies helped to reduce the CPA by 40.90% and increased in conversion by 121.45% in 90 days time frame.

How to write an effective ad Copy That Sells

Do you want to know how to write an effective ad copy that sells?

If you want to make an impression and promote your products you have to execute keenly and use exceptional tactics accordingly.

Today, I’m going to write about how you can write an effective ad copy that sells. I admit, this is possible but it needs some knowledge how to do it. Let’s go ahead and know more about the tools that you can retain and use with on the copy ad

Here are some formulas that may help you:

  • Start with the strongest benefit
  • Describe the most important benefit
  • Explain what the prospect will get
  • Back up your statement with proof
  • Tell them advantages if they get it
  • Sum up the most important benefits
  • Display the call-to-action
  • Keep it Short and Simple
  • Keep ahead of your audience
  • Research and Plan

1. Start with the strongest benefit:

You need to start with the strength benefits, it focuses market on the subject, and it may help your audience to connect with you. To highlight the benefits of their product, service in your ad copy can dramatically engage your audience.

2 . Explain the most important benefit:

Well, description is essential to dreg attention towards your product.

3. Explain what the prospect will get:

You need to explain in the manner so that prospect gets it easily that what you want to convey. This is the part where you can drop some extra features.

4. Back up your statement with proof:

Before writing anything it should be well researched. This is the chance to show some facts, statistics, testimonials, and awards.

5. Tell them advantages if they get it:

Try to narrate what they may have advantages if they get it and what they may miss if they don’t go for a particular service or product. You just need to take your reader attention.

6. Display the call-to-action:

This is a great opportunity to drag the value of your product or service that will bring to the reader’s life. This is a great chance to push the reader, so make it personal and emotional for your target audience so that they could relate it to themselves.

7. Keep it short and simple:

This is a very critical thing which should always keep in mind that you need to describe in few words. The more you keep it simple and concise more it helps to deliver your message to the target audiences.

8. Keep ahead of your Competitors:

When we talk about ad copy that stands out, it is important that you know your competitors very well first and then understand how to display your advertising material in a way that helps you to convert into the lead.

9. Research and Plan:

Before writing anything, this is essential to do a good research and potent plans. It will really improve the quality of your advertising copy.

With the help of exploring the types of people that make up your audience, you will be able to research the copy that connects to the best.

Writing Sales Copy –

How to write a sales copy is:

  • Engaging: It focuses on reader benefits
  • Credible: Good copy is hype-free and demonstrates why your product makes readers’ lives better
  • Clear: It is easy to read and easy to understand
  • Concise: Sales copy doesn’t use more words than necessary

See this Video –

I hope you found this article helpful, now you’re aware that how to write an effective ad copy. Now you can use these guidelines and make an impression on the marketers.

 

 

adsense-high-paying-keywords

Google AdSense High Paying Keyword List

Do you know, what are high paying to Google AdSense Keywords?

You can earn huge money through if you write a content for high paying keywords.

Yes, you read it correct!

In this article, I’ll summarize how to earn a good amount online by using Ad Sense Keywords. in case you haven’t read my previous post where I have written about setting an ad unit for the ad sense account then you can visit this link –

Are you ready to learn how to do it?

If you want to do it, it needs a good understanding of keywords along with depth knowledge of keywords.

So first of all, I’m going to explain what the Google AdSense High is.     

Google AdSense is the best way to find a way to earn; it gives you an opportunity to earn and learn online by using relevant keywords. It is finest and leading network to generate money from your content. If you have a good traffic on your site, you can earn huge amount by using Google AdSense High Paying Keywords.

~High Paying Google AdSense Google Adwords Keywords~

If you are curious about knowing the most highly paid Google AdSense keywords with lots of CPC (Cost Per Click) and global monthly searches, here are the top 10 keywords.

Insurance (over $50 per CPC) with over 24% of the total Google searches

Loans (over $45 per CPC) with over 13% of the total Google searches

Mortgage (over $47 per CPC) with over 9% of the total Google searches

Attorney (over $47 per CPC) with over 3.5% of the total Google searches

Credit (over $36 per CPC) with over 3.2% of the total Google searches

Lawyer (over $42 per CPC) with over 3% of the total Google searches

Donate (over $42 per CPC) with over 2.5% of the total Google searches

Degree (over $40 per CPC) with over 2.2% of the total Google searches

Hosting (over $32 per CPC) with over 2% of the total Google searches

Claim ((over $45 per CPC)) with over 1.4% of the total Google searches

Now you know what the High Paying Keywords are and how you can use them with your blogs.

Can you earn a good amount using these High Paying Google AdSense Keywords?

Yes, you can earn huge money by using high paying Google Ad Sense keywords, but before doing it, you need to have a good understanding so that you could be familiar with the keywords. You must be aware of your website which should be suitable for these keywords.

If you use irrelevant keywords on your site, then, you wouldn’t get enough revenue.

By reading all above, you must know how you can earn more than lac every month by using high paying keywords on your site. The more traffic you get more there will be possibilities to earn a good amount.

Google AdSense provides you a platform where you can use high paying keywords and generate good revenue.

I hope this article must give you ample idea how to use Google AdSense High Paying Keywords.