How to Increase CTR on Email?

CTR stands for Click Through Rate; it gives you an opportunity to understand how many people clicked the hyperlink.

It’s a very important to rate, that may fluctuate it depends on the content of your email as well as many other different factors.

Let’s understand with an example, suppose If you get 50% click-through rate, it means that every 10 people who opened your email, 5 people clicked a link within that campaign. I hope now you must have an idea.

Today, I’m going to write about CTR and how it works on your email, after reading this article you will be able to define the whole concept of Click Through Rate (CTR).

Why is email click-through rate important?

CTR plays a vital role in your business. This is to get the people who have visited your email or opened your email to click-through your email. There is a metric that you will come to know once they click or open your email.  Now you must be wondering that why and how it can be beneficial, the main purpose of your email is to drive traffic to your website to the email landing page.

Are you not getting enough clicks? Don’t worry; I will let you know how you can get in numbers. Sometimes people get to struggle to get a good CTR, but after using the right metric this is possible to get in huge numbers.

Few steps that may help to get a good conversion –

  • Segment your list
  • Personalize your email message
  • Make sure your emails are mobile-friendly
  • Use social media icons
  • Resend your emails
  • Include colors, clickable HTML buttons
  • Don’t complicate your design
  • Use action-oriented CTA copy

1. Segment Your List – 

This is all about a list that is one of the most effective you can add to your email to get good clicks. It doesn’t only increase click-through rates, but also improve your overall results.

It helps you to send more relevant emails to your target audience.

2. Personalize –

This is also important to personalize your email so that it could reach your audience easily. Sometimes we use the first name in the subject line. That’s a good start, but personalization goes far beyond that.

3. Mobile-Friendly –

Your emails should be mobile-friendly as it helps to save users time and efforts. It creates interest to open your email without any obstacle. We can see how much mobile phone is being used to use the internet.

Now everyone wants to read emails, articles and etc. through mobile phones that’s the reason that most of the people create their content mobile-friendly.

4. Social Media Icons –

I think you’re well aware of how social media icons affect click-through rates. As we get most of the information through social media.

Emails with the social sharing buttons got 158% more clicks than emails without the sharing buttons that’s the reason that you should involve social media icon to make your email more eye-catching.

5. Resend emails –

In case your email gets failed, you should send the same email again to your audience. You can analyze which customer didn’t open your email and whom you need to resend the email. You can send email to those who are non-openers into your list.

6. Include Colours, Clickable HTML Buttons –

You can increase your click-through rate by ensuring your subscribers that where they need to click.

By inserting a big colorful button makes difference how your clients open your email. Colorful button immediately draws the attention of your audiences and can improve click-through rates to give you the best result.

7. Don’t Complicate Your Design –

To make complicate your content doesn’t work as per your plan. Avoid overwhelming with the images, icons or different fonts into your email.

It makes difficult to understand, it’ll also take attention away from the content of your email and it may the cause if you don’t get good results. So make it simple and comprehensive.

8. Use Action-Oriented CTA Copy –

Your email should encourage people to take a specific action. Don’t use a generic call to action like “click here,” use some word that describes the action you want to spread to subscribers, there are few phrases you can use:

  • Shop
  • Learn
  • Get
  • Grab
  • Submit
  • Send
  • Start
  • Try
  • Reserve
  • Take
  • View
  • See
  • Watch
  • Read

Like any other marketing channel, the email also requires optimizing to improve your customer. That is the reason it is considered a primary role in any Digital marketing strategy.

Your goal should be consistently and creative so that you could drag your audience’s attention. I hope you like this article and it will help t understand how you can get a good CTR.


Email Marketing Campaigns

Top 7 Tips to Increase your Email Marketing Campaigns

Do you want to improve your email marketing campaigns?

Today in this article, I’m going to explain key aspects of how you can improve your email marketing effectively.

We all are familiar with email campaign; we can’t deny that email plays an integral part in the business. If we want to communicate with the clients or sending proposals, it gives us an easy and low-cost way to convey our message.

Most of the companies have an email marketing program. Take a look at few things to try and improve your engagement:

  • Be Different Be Creative
  • Personalization
  • Be Helpful
  • Make Customers Feel Special
  • Clarity, Simplicity
  • Timing/ Frequency
  • Test the Subject Line
  • Offer Value

1. Be Different Be Creative:

An email campaign should not be boring as creativity is so important. There are many parameters that affect the results of your email campaign, but this doesn’t mean that you should stop experimenting. Explore it as much as possible but it should be different and creative.

2. Personalization:

It has been a buzz that personalization is so effective, personalized email leads to generate more revenue.

3. Be Helpful:  

The email should be framed with the shape which gives an effective message. It should be structured in a way that it takes customers to the next steps. They should not be wonder how to get a step ahead.

4. Make Customer Feel Special: 

Try to make customers feel special by email campaign that makes customers feel included so that they come to know with more chances of success, it can be about bringing traffic to your site, click rates, or even sales.

5. Clarity, Simplicity:

Email campaign should focus on delivering the message in a simple and clear way so that message could be delivered easily. Try to avoid confusion and complex words.

6. Timing/ Frequency: 

This is very important to consider the timing and the frequency of your emails, make sure that the open rate is affected by the relevance and the context.

According to a recent survey, email marketers usually send an average of 5 emails per month.

7. Test the Subject Line:

This is important to have an effective subject line in your email; it shouldn’t be either very general or very promotional. The subject line has the primary role in increasing the Email CTR.

Before sending an email, think about your targeted audience with the subject lines. Your subject matters, a subject line will indicate whether your email will end up in spam mail. Always keep your audiences in your mind and put the subject line so that it could be effective and appealing.

I hope you found this article lucrative and productive if you want to improve the email campaign you can use above tips. Definitely, you will get good results if you keep above rules in mind while working on your email campaign.


Tips to Choose the Right Email Marketing Software

Are you looking for best email marketing software?

Today, I’m going to write about email marketing software, after reading this article, you will be able to define email marketing software and would have a deep knowledge. 

Email Marketing Software is a very powerful and essential tool for marketers of all kind emailing work. Since the technology has developed we face challenges to beat our competitors in the market.

To get good traffic, ample revenue, and communicate with the audiences you need good tools so that you could raise your business strategy. Email always plays a vital role in our business as this is an important source o reach targeted audiences.

How we can choose right email marketing software to boost up our business. This quiz has been in buzz as we can see there is multiple email marketing software available in the marketing.

You can get service depending on your specific needs. If you choose email marketing software you get tools, customizable email templates, list building features, and more to help you. It increases all the aspects of your overall marketing strategy.

If you’re still confused, here are some email marketing tools and solutions for some of the problems that you may face.

Let’s know more about email marketing software, how they may use with your business

Has email marketing been on priority for marketers?  Have you heard about it before?

Choosing the best email marketing software is the key to success of your marketing campaign.

Why do you need best email marketing software?

Using effective email marketing is one of the most cost-effective marketing tools. It gives you an opportunity to manage easily, control and allows you to make direct contact with your targeted audiences.

Here is the list of top 6 email marketing software:

  • AWeber
  • ConvertKit
  • GetResponse
  • MailChimp
  • Campaign Monitor
  • ActiveCampaign

1. AWeber:

AWeber is the one of the best email marketing software in the world,  the most lucrative things is they offer a wide-range of tools for small and medium-sized businesses. AWeber gives you an idea to manage your email marketing campaign.

AWeber is easy to use; It connects effectively with most platforms including WordPress.

After installing this service, you get access to use email templates, list management, autoresponders, and email tracking with detailed insights.

It has support options include live chat, phone support, email support, live webinars.

AWeber offers a 30-day free trial. After that, their pricing starts from $19/month

2. ConvertKit:

ConvertKit is potent email marketing software for those who belong to professional bloggers, authors, and marketers. This is extremely easy to use and incredibly lucrative.

It allows you to easily offer content upgrades with email signup forms. Through ConvertKit software, you can easily segment contacts into those who are interested and those who have already purchased your services.

ConvertKit plans start from $29/month with a 30-day refund policy.

3. GetResponse:

This is highly popular email marketing software for the marketers. GetResponse is extremely easy to use and illumine email marketing for small businesses and beginners.

It has some amazing marketing automation tools which allow you to create smart automated campaigns. There are many amazing features, drag and drop builder, you can create campaigns, segment contacts, and send content designed for specific groups.

There are many beautiful responsive forms like landing pages, tracking, and autoresponders. GetResponse also integrates with third-party lead generation software. It Supports by phone, live chat, and email.

GetResponse offers a 30-day free trial. Their pricing starts at $15/month.

4. MailChimp:

I found MailChimp is one of lucrative email marketing service providers. This software has been a buzz in the market as a large number of people using it and getting benefited. MailChimp offers a very easy to use interface along with great tools that are the things which make it unique.

It connects with WordPress, Magneto, Shopify, and many other platforms. MailChimp gives you easy email creator, merge tags, autoresponders, and simple tracking and analytics. MailChimp gives support by offering email, live chat

MailChimp offers a peerlessly forever free plan it allows you to send 12,000 emails for up to 2,000 subscribers. You can get paid plans that start from $10/month.

5. Campaign Monitor:

Campaign Monitor is the best software which offers you multiple beneficial tools which support to boost up to run your successful campaign.

It has professionally designed email templates, they also offer a drag and drop part tool to create different campaigns for different contacts based on your work.

There is available support 24/7 via email and other support forums. Premier customers have extensive documentation step-by-step how-tos to help you get started and fix things on your own.

Campaign Monitor’s pricing plans start at $9/month.

6. ActiveCampaign:

ActiveCampaign helps you to do email marketing, automation, with CRM and sales. ActiveCampaign gives you the opportunity with all the tools you will need to create a smarter email marketing campaigns to attract your targeted audiences.

It has a beautiful email template editor and there is very few software that is mobile friendly but this is one of them that has mobile friendly signup forms. Here you will also find the tips to increase the CTR of email.

It connects with software including WordPress etc.

Their paid plans start from $9/month. It has a facility to request a demo with limited features for a test run.

After reading all the segments, you must have an idea about how to choose and use the best email marketing software. It gives you better opportunities to beat your competitor who is using tools to establish best email campaign.

You have read how it gives you choice to create your campaign successfully.  it gives you ideas and a systemic metric to be successful in the email marketing. You can also check the Tips to get success with Email Marketing.

~I hope this article gave you ample overview of the best email marketing software, how to choose and how to list your business by using them~