SEO Competitive Analysis & Research
Being a brand, company or a new online starter, to perform brilliantly amongst competitors is the need for everyone. You need to follow the strategies that will work in a better way. Shifting from one strategy on video content to another on gaining more natural traffic all these ideas depend on what competitors are following.
So, how to analyze your SEO competitors is a big question? In this article, you will find the answer!
1. Getting to Know – Who are Your Competitors:
The first method is cool which says to have an offline list. From the same, you need to identify your competitors locally, country wise or even globally. To find online competitors which of the companies, brand, or names are coming on the top of the search results?
For example, you own a digital marketing firm and offer online marketing services in the capital city. Use the keyword, Digital marketing services in Delhi and check out the results. If you are running a paid advertising then you can check out your position.
However, if you are not running any kind of PPC then have a look at the organic search. Natural listing is based on quality content, backlinks, and excellent SEO efforts. Check out the results on 5 specific keywords and have a look on the same.
2. Do Keyword Analysis of Your Competitors:
The reason owing to which the competitors are performing well might be the usage of right keywords in trend. For example, if the competitor site is having keywords or phrases and is performing well then use the keyword research tool to check out what is the exact search volume? Maybe you have left some of the great or buzzwords while planning the content design or marketing campaign.
3. Analyze Social Presence of Top competitors:
Gaining traffic for the business site is an overnight secret! The no. of visitors on Facebook, Twitter, LinkedIn, and Google Plus can easily help you to create popularity for the brand. Hence, after identifying your competitors the next step says to have a look at the social profiles of the competitors. The metrics that can help you judge the same are:
- Post Per Day/Week
- Campaign for Each of the Platform
4. Perform an FREE SEO analysis:
With a number of free SEO analysis tool, one can check positives of not only own websites but also of the competitors. Such tools provide relevant information on what to do, and what is the best thing on the site. The factors which affect the performance of a website in a lead generation process are:
- Page Title
- Meta Tags, Meta Description
- Text/HTML Ratio
- External Links
The above-mentioned four factors will definitely help you to analyze your SEO competitors. Make sure you adopt strategies that are feasible for your own business instead of following competitors blindly.