Digital marketing is an upcoming field in terms of career demands of the youth. Thus it is very important to know the kind of digital marketing interview questions asked and the answers to them which have been enlisted below.
1. How do you define Digital Marketing?
Digital Marketing is a digital platform. It is the process of connecting the customers through digital media. Traditional marketing channels help in connecting with the audience but their engagement and interaction became a one-sided affair. A successful and effective marketing communication is a two-way interaction process. Digital Marketing includes social media, search engines, branch website, content platforms, etc. and could utilize various techniques.
2. In what ways can you categorize the term Digital Marketing?
It is one of the most commonly asked questions in an interview by an interviewer. It focuses on the level of understanding of the candidate about basics of the subject. Digital marketing is categorized in many ways based on dynamism and vastness of the available options. It is characterized by two major segments: inbound marketing and outbound marketing.
Inbound marketing refers to audience response and interaction through various activities like social media marketing, e-newsletter, etc. Outbound Marketing is a traditional way of marketing in which the company consistently focuses on its audience through messaging like emails, calls, ad campaigns.
3. What is Accelerated Mobile Pages?
AMP is an open source initiative open for all, which aims at making web usage more convenient for all. This project helps us to create websites and ads which are consistent and high performing across digital platforms. It is a fast accessible method of creating mobile web pages for the users.
4. What is the most effective way to increase users on a website?
One should always focus on building referral links for the website and to invest in SEO management. It helps in building recognition of the site and encourages user retention by providing the easy and good user experience.
5. Name a few digital marketing tools?
Some of the digital marketing tools are-
- Keyword Discovery
- Alexa Ranking
- Google Analytics
- Crazy Egg Heatmaps
- Favicon Generator
- XML Sitemap Generator
- SubmitExpress Link Popularity
6. What is the difference between branding and direct marketing?
In branding, the advertiser displays his brands or applications and sites to the masses through methods like custom ads, youtube ads and display ads target whereas in indirect marketing the advertiser focuses on his interaction with the audience through campaigns like dynamic search ads, shopping ads, etc.
7. What is Google Ad words Remarketing?
It is a targeted remarketing strategy which enables the marketers to reach out to the people who have seen the website but did not buy anything from it. It helps in targeting the interested customers with a right and for better business opportunities.
8. How will your experience benefit the digital marketing business of our company?
The personal experience and the skills of the user will help shape the overall growth of the business. One should always share his knowledge and focus on his abilities in the field. The answer should include the values contributed as part of the teamwork.
9. Do you think that Digital Marketing would be able to replace traditional marketing practices in future?
The answer to the question should always be based on one’s professional knowledge and prepared according to one’s personal opinions. The answer should be real and should not seem that you are trying to follow other’s ideologies or perspectives. It would be safe to talk both in the favor as well as against the asked domains.
The answer may be given in terms of marketers who are trying to integrate both digital and traditional marketing to optimize their marketing plans. Both traditional and digital marketing are becoming complementary to each other.
10. What made you attract towards digital marketing industry?
The question can be answered in the following way. The main reason behind attraction towards the industry is its reputation and potential in long-term future. This will showcase your knowledge and update in the field. The interviewer wants to know your commitment towards the industry and what qualities should be included in the candidate, his commitment, and enthusiasm towards the company.
The following tips should be followed while answering digital marketing interview questions-
- Make use of information available to you through social networking sites.
- The LinkedIn profile should be updated and should look professional with all details updated in profile frequently. Educational qualifications and skills should be in crisp format.
- Be a social beast and should be active on networking sites.
- One should be a regular blogger.
- Implement your knowledge
Digital marketing interview will help one in shaping up his personality and confidence to stand out in the market. If you are the one who wants to make a career in Digital marketing and struggling to get your first job in this field, then these tips will help one in achieving it.