[UPDATED] Google Analytics Interview Questions to get High Paying Job

Google Analytics Interview Questions and Answers

When it comes to creating a successful business on the Internet, measurement and statistics play a vital role. That’s the reason many organisations look for a candidate who has a strong command of Google Analytics. If you are on this page, then I am sure that you are looking for some commonly asked Google analytics interview questions and answers.

Before that, I share some frequently asked Google Analytics question, let’s understand why you need Google Analytics.

What is Google Analytics?

Google Analytics is a free web analytics service offered by Google that tracks the website traffic, app data to gain customer insights. Whether you own a store or blog, your success depends on how you understand your customer, that’s what Google Analytics does for Search engine Marketer.   

It was launched in November 2005. With the help of Google analytics, you can identify the customer behaviour and make strategic changes to improve the goal conversion rate. As I experienced this freemium Tool I have found some key benefits of using this, some of them are –

  1. You can measure where a visitor came from to your website
  2. It helps to understand which geographical region brings you the most customers
  3. It helps to segment your business’s customer base.
  4. To check if you are achieving your Business Goal
  5. For understanding, which search term brings traffic to the website

Top Google Analytics Interview questions you need to learn Right now!

1. What is a Session?

Website session in google analytics tells you how much interactive and informative your site is. More precisely, A Session in google analytics is the group of interaction, a user takes within a given time frame.

By default in Google analytics, the time frame is set to 30 minutes. It means if a user interacts with your website and browse pages at that time frame, it will call a session. If that user continues the browsing after that time, then it will count a new session.

Now the question arises, Can we modify the time frame of 30 minutes?

The answer is YES!

The session can be one minute long to four hours.  

2. What is meant by KPI in Analytics?

KPI is an acronym for Key Performance Indicator. It is a way to measure the efforts of any online campaign. By using KPI, we can measure the important actions which have some meaning for your business.

It may be clicks, visits, session, new visitors, returning visitors, goals etc.

3. What are the events in Google Analytics?

An event is used to collect data about interaction within your web page or a screen load. Such as pdf downloads, flash element, click to call tracking, video play all can be tracked as an Event.

If you want to see the event data in Google Analytics, you have to follow below steps –

  1. Sign in to google analytics account
  2. Navigate to property view
  3. Open Reports, which can be found just below to customization section
  4. Click behaviour Tab.
  5. Click on Events.

Moreover, an Event hit has 4 components, which you can see in Event report, these are –

  • Category
  • Action
  • Label (optional)
  • Value ( Optional)

4. What is Bounce Rate and what is the difference between Exit rate and bounce rate?

In google analytics, Bounce rate is considered as a number of visits which is limited to the single page visit. whenever you search for anything, you type it on Google, then you click on the search result and visited a webpage. In such a case, if you don’t visit any other page, then it is called a Bounce.

Bounce rate for a website can be 30% to 70%, anything over this limit means your website needs some optimization.

Although, many Digital marketing Expert find it hard to explain the difference between Bounce Rate and Exit rate, and it is commonly asked in any Digital Marketing Interview, so let’s crack the difference between them –

Exit rate is simply a percentage of visitors who actively click away to a different site from a webpage.

To Dig deeper into this topic, you can visit this link 

5. What are the goals and How can you create goals in Google Analytics?

You will agree with my point that Every website, which is online has its own objective. Google analytics allows you to track those objective/ interactions of your site. These objectives may be a form submission, button clicks, newsletter sign up. pdf download etc. When a website visitor performs this specific section, that we have defined as a goal, GA records this as a conversion.

Below are the steps which you need to follow in order to step the Goal –

  1. Sign in to google analytics
  2. Navigate to Admin tab, and navigate to the view, where you want to create goals
  3. Visit “Goals”.
  4. Click on +NEW GOAL, or import those from a gallery.

There are 4 types of Goals  –

  1. Destination Goal
  2. Duration Goal
  3. Event Goal
  4. pages/session

Top things to know about Goals –

  • In 1 property view, you can create 20 goals.
  • To see the goal report you need to create goal.
  • You can’t delete a Goal.

6.What is Funnel in Goals?

Funnel us a series of web pages which you expect your website user to follow in order to complete a Goal. As an example, you have created a goal for form submission, and you want your visitor to visit the homepage, then your product page and after that, he or she can submit the enquiry form.

In such case the funnel will be: Home Page > Product Page>thank you page.

You can see Funnel Visualization report under, Conversion Tab in Google Analytics.

Types of Google Analytics Funnel –

  1. Goal Funnel
  2. Sales Funnel
  3. Multi-Channel Goal funnel
  4. Multi-Channel sales funnel

7. What is a use of Acquisition Reports?

In Google analytics, Acquisition report tells you where your visitors came from, whether they came from Search Engine, social networking sites, or referrals. For a Digital marketing professional or business owner, it becomes necessary that what activities are leading to the maximum traffic and conversions.

8. Can we track Google Adsense data in Google Analytics?

Yes! Google Analytics allows you to integrate the Google Adsense account with Analytics. By doing this, you can track the performance of ads and optimize them for maximum revenue. there are many reasons to track ads, some of them are –

  1. Track CTR
  2. Identify the most effective placements
  3. Identify the ads your audience is ignoring

9.  How can you identify where your site visitors are clicking the most?

Google analytics has its own In-page analytics section where you can identify where your site visitors are clicking once they landed on your site. I think it is one of the most underrated feature of GA.

Recently this feature has gone from GA UI, now you can access this report by Chrome plugin by visiting this link 

10. What are the different ways of tracking conversions on the website?

A conversion in Google analytics is called a Goal, there are 4 ways to track conversion –

  1. Destination – A destination conversion is recorded when a user visits a specific URL. It may be your thank you page.
  2. Duration – Duration conversion is recorded when a user spends any given time to the site. It helps the analyst to identify how the visitor consuming the content.
  3. Pages per session – If you want to record the number of page visits in a single session.
  4. Event – Event is a specific action on a website, it may be a button click, page scroll, video play etc.

11. What is an audience list in Google Analytics?

The value of any business is in retention, that’s why Google Analytics becomes handy to increase the conversion at lower cost. Under audience Tab, you can create different types of audience based on their behaviour. Some of them are –

  1. All User
  2. New user
  3. Returning User
  4. Converted visitors
  5. User visited a specific section.

The Membership duration is by default set to 30 days, you can modify it as per your convenience.

12. Name the different types of product linking in Google Analytics?

Google analytics lets you integrate the other products to get the most of the Data, some products which you can link with Google Analytics is –

  1. Search Console
  2. Adsense
  3. Adwords
  4. Ad exchange
  5. DoubleClick Bid Manager (DBM)
  6. BigQuery
  7. DoubleClick Campaign Manager
  8. Google Play
  9. DoubleClick Searc
  10. Postbacks

13. What is Direct Traffic in Google Analytics?

In Google analytics, a Direct traffic is considered when a visit starts without a referrer being passed by web browsers.

I want to clear your doubt, that Direct traffic is not limited to the direct visits which come by typing the URL in the browser’s address bar.

Examples of Direct Traffic –

  1. “Type in” Traffic
  2. Bookmarks Traffic
  3. Traffic from Apps
  4. Traffic from non-web Document
  5. desktop email clients Traffic
  6. Traffic from Instant messenger or online chat room
  7. Links which use ‘rel=noreferrer’ attribute.

Google Analytics can report direct traffic in two ways

  1. As a traffic source (source/medium report)
  2. As a marketing channel (channel Report)

These are some Frequently asked google Analytics Interview questions with answers. I recommend you to learn before you go for the next Interview. I will add some more question in next month so do not forget to Bookmark this page.


How to Grab Google Analytics Certification

Are you seeking a course in digital marketing but confused which one should be picked?

Are you? Stop worrying and get a solution from here as we are going to address your best way!

Today, I’m going to discuss what Google Analytics is and how to get exam sorted.

Let’s get started-

What Is Google Analytics Certification?

The Google Analytics is a demonstration of proficiency in Google Analytics that is available to any individual who has passed the Google Analytics assessment.

Qualified users will be effective at leveraging Google Analytics within their organizations and at helping others to do the same.

You can earn the certification through Academy for Ads, Google’s online training program.

The aim of Google Analytics Certification Exam –

Intend for this certification exam by Google is to test the proficiency in Google Analytics of any individual.

Before you begin, you have to put some information by signing up in Google.

Then follow the next option and create an individual profile. It will offer you entrance to the free Google Analytics IQ exam.

Google Analytics Certification Exam –

Let’s have a short discussion about this certification exam. The Google Analytics Individual Qualification is a certification test.

You will get 70 questions that relate to vocabulary, theory, application, and the Google Analytics platform itself.

For this test the time limit is 90 minutes, you have to solve 70 multiple questions that have two to five answer options.

Why Do You Need To Obtain Google Analytics Certification?

The certificate will be sent via email as there is no physical framed certificate considered. Do you need to know that there are no classrooms, thinking why is it worth your time?

Certainly! If you’re a beginner then Google Analytics is easy to learn and use, it keeps increase knowledge.

The utility of Google Analytics has developed in recent years. Whether you’re small or big entrepreneur internet marketer needs Google analytics tactics. Google offers the tools to help get the top search results. In case, you are looking for Google analytics interview question than you can visit this link.

Benefits of Analytics Certification-

(1) Increase Your Eligibility :

The vital benefits of using Analytics certification are getting capability by using the tool.

In this certification, you will be able to learn about Analytics and how you can use them to get better results.

After getting a certification, you will become a successful Analytics user. It will help you effectively for the long-term goals.

(2) Gain a Torrent on Your Competitors :

Though many marketers get failed with their start-up if you have are Google certified in Analytics then you will be ahead of your competitors.

The time of completion of this program, you can write that you are certified by Google in using Analytics.

It will help to grow your reputation in the market and there are best chances more people might want to use your services. Therefore, you will get advanced techniques on your competitors.

(3) Improve Your Career Prospects :

With ample knowledge of Analytics, you will be able to use it as a master.

These program techs you some tricks and tactics which you can use to improve your career prospects of getting on the top despite your competitors are ahead.

Google Analytics For Beginners-Course Overview –

In this program, beginners will know new techniques such as how to create an account, implement tracking code, and set up data filters.

You also will be guided on how to navigate the Google Analytics interface & reports and set up dashboards & shortcuts.

The course explains how to figure out to the possible audience their behavior reports, set up intend, and campaign tracking.

Unit 1: Introducing Google Analytics –

  • Why digital analytics?
  • How Google Analytics works
  • Google Analytics setup
  • How to set up views with filters

Unit 2: The Google Analytics layout –

  • Navigating Google Analytics
  • Understanding overview reports
  • Understanding full reports
  • How to share reports
  • How to set up dashboards and shortcuts

Unit 3: Basic Reporting –

  • Audience reports
  • Acquisition reports
  • Behavior reports

Unit 4: Basic Campaign and Conversion Tracking :

  • Measuring Custom Campaigns
  • Tracking campaigns with the URL Builder
  • Using Goals to measure business objectives
  • Measuring AdWords campaigns
  • Course review and next steps

Advanced Google Analytics-Course Overview –

Advanced Google Analytics program offers you how to collect data and processed ahead with necessary reports.

It describes how to configure such as custom dimensions, custom metrics, and event tracking to collect data which helps to the business.

The course also exhibits more promoted dissection techniques using division, channel reports, audience reports, and custom reports.

You also will be guided marketing strategies such as remarketing and dynamic remarketing that show through ads to customers.

Unit 1: Data Collection and Processing :

  • Google Analytics data collection
  • Categorizing into users and sessions
  • Applying configuration settings
  • Storing data and generating reports
  • Creating a measurement plan

Unit 2: Setting Up Data Collection and Configuration :

  • Organize your Analytics account
  • Set up advanced filters on views
  • Create your own Custom Dimensions
  • Create your own Custom Metrics
  • Understand user behavior with Event Tracking
  • More useful configurations

Unit 3: Advanced Analysis Tools and Techniques :

  • Segment data for insight
  • Analyze data by channel
  • Analyze data by audience
  • Analyze data with Custom Reports

Unit 4: Advanced Marketing Tools –

  • Introduction to remarketing
  • Better targeting with Dynamic Remarketing
  • Course Summary

E-commerce Analytics-Course Overview –

Find out necessary reporting and analysis techniques to help e-commerce business decisions using Google Analytics data.

This program will let you know measurement, planning process and practice navigating. It will help to improve the performance of e-commerce business.

Unit 1: Introduction to E-commerce Analysis

  • Course overview
  • Using the measurement plan
  • Reporting vs. analysis
  • Analysis preparation
  • Next steps

Unit 2: Understanding Customers

  • Traffic source analysis
  • Multi-channel analysis
  • Customer profile analysis
  • Summary and takeaways

Unit 3: Understanding Shopping Behavior

  • Enhanced Ecommerce overview
  • On-site merchandising analysis
  • Shopping behavior analysis
  • Check out analysis
  • Summary and takeaways
  • Course summary

Google Tag Manager Fundamentals-Course Overview

Organizing various analytics and marketing tags can be a challenge. Redundant or incorrect tags can spoil your data measurement and hamper your site performance.

This program lets you know how Google Tag Manager can be implement and management for marketers, analysts, and developers.

Unit 1: Starting out with Google Tag Manager

  • Course Introduction
  • Start with a measurement plan
  • Develop a tag implementation strategy
  • Tag Manager Overview

Unit 2: Setting up Google Tag Manager

  • Install the Google Analytics tag
  • Set up a GA Property variable
  • Set up cross-domain tracking
  • Understand the Data Layer

Unit 3: Collecting data using the Data Layer, variables, and events

  • Pass static values into Custom Dimensions
  • Pass dynamic values into Custom Metrics
  • Track events with variables

Unit 4: Using additional tags for marketing and remarketing

  • Set up AdWords conversion tracking
  • Set up Dynamic Remarketing
  • Course Review

Frequently Asked Questions

Q1: Is there any different language in Google Analytics for the beginners?

Ans. Yes! For the beginners, there are several languages available such as Chinese, Czech, Dutch, English, French, German, Italian, Japanese, Korean, Polish, Portuguese, Russian, Spanish, and Turkish.

You can pick your language in the bottom right corner of the page.

Q2: How long it takes time to complete Google Analytics?

Ans. If you go for the entire course, it takes four to six hours to complete. It is depending on your level of course content.

Q3: How much will I have to score for this program?

Ans. You will get a certificate after successful completion of the course. User Profile will let you know your progress. You can return at any time to complete the course assessments.

You will need to score of 80% or better on each assessment to earn a certificate.

Q4: How can I know my User Profile?

Ans.  In order to view the user profile, you need to sign in to Analytics Academy. Then click on your account email or picture in the top right corner, and then select Profile.

Q5: Do I need a PC for this course?

Ans.  To view the course and complete all the activities, you will need an Internet-enabled gadget to access your Google Account.

Q6: Can I use my mobile device to view the course?

Ans. This program has formats like video and text lessons that are accessible from most of the mobile devices.

However, not all devices are the same, so some content may not work on some mobile devices.

Suppose, I’ve completed my Google Analytics, now what is next?

In order to take your Google Analytics sense to next level, keep checking out the tips and tricks in the Google Analytics program on Google+. YouTube channel explores videos on additional topics.

Are you ready to take this program? If you yes then you need to follow few things before you start:

  • Make sure that you have sufficient time approx 2h with no interruptions.
  • Open two tabs, the first one for the test and on the second one for browser tab that can be opened with your Google Analytics account and the second tab on this website.
  • You have 90 minutes to answer 70 questions. Once you started the test you can’t stop or pause.
  • All the questions are multiple choices.
  • Be aware that you only have one chance to answer a question.
  • There is no possibility to skip a question and answer it later or review your questions and make changes at the end.
  • You can click on one of the answers and change that before you click on “Confirm Answer”.
  • Before proceeding, read the question properly and all of the possible answers very carefully.
  • Your focus should be to complete the question within 1 minute. It will give you some time to think about the next question.
  • Don’t resolve first that seems difficult, do the easy one first.
  • After answering the last question you will immediately see the result of your test.

After the exam –

After successfully passed the exam, you will be able to download your certification in PDF format.

Google Analytics Program-

You can choose the Analytics program from by reading Google Analytics. Google Analytics Certification Cost is free, and some of the top Analytics Program courses are-

  • Digital Analytics Fundamentals
  • Google Tag Manager Fundamentals
  • Mobile App Analytics Fundamentals
  • Google Analytics Platform Principles
  • Ecommerce Analytics: From Data to Decisions
  • Google Analytics Certification
  • Google Analytics Academy courses

You can join Google Analytics community to get updates on existing and new course content from Google.

Google Analytics resources include all kinds of interactive mediums to help you, for example-

  • Google Analytics Academy
  • Google Analytics YouTube Channel
  • Google Analytics Blog
  • Google Analytics G+ Community
  • Google Analytics Demo Account
  • Google Analytics Help Centre

Topics Important to give Google Analytics Certification Exam Answers

  • Campaign Tracking & AdWords Integration
  • Event Tracking & Virtual Page Views
  • Internal Site Search
  • Motion Charts
  • Custom Reports
  • Domains & Subdomains
  • E-commerce Tracking
  • Regular Expressions
  • Cookies
  • Advanced Segments
  • Filters
  • Funnels
  • Goals
  • AdWords
  • Traffic Sources
  • Interpreting Reports
  • Tracking Code
  • Interface Navigation
  • Accounts & Profiles

Advantages of Google Analytics Certified Professionals

  • GA Certification helps to get impressive business decisions through Data of Google Analytics.
  • GA helps to get expertise to trace the impact of mobile users and figure out the performance of mobile apps in the company’s ROI.
  • The Google Analytics Certified professional knows well who is visiting your site, how they are coming to your site, and what they are searching on your site.
  • Google Analytics Certification program gives knowledge and makes you an expert. GA Certified professionals know how to optimize marketing campaign, improve website usability, identify the target audience, allocate budget.
  • Google Analytics Certification helps to find out how to perform your site, and customize your site as per the interests of your target audiences.
  • Google certified professionals would be able to do competitive analysis and repackage site accordingly to ROI.
  • Google certified experts can measure the productivity of its Social Media Engagements.
  • Google Analytics Certification course lets you track all your social media activities on different social networks.
  • Google certificate proves that you can effectively trace demographic details of your traffic, keyword terms, bounce rate, number of returning, average time your visitors spend on your site.

Here is key information to know about the test:

  • The Google Analytics Exam is free
  • The test is 70 questions long
  • You have 90 minutes to complete the entire exam
  • You can’t pause, go back, or mark any questions unanswered while taking the test
  • The test consists of a combination of multiple choice and True/False questions
  • To pass, you need to score 56/70, or an 80% correct rate


  • Google’s Analytics Academy
  • Jens Sorensen Blog Post
  • digital relevance Questions
  • Google Analytics Test Questions
  • Cheat Sheet by Matt Gratt
  • Blast Analytics & Marketing Cheat Sheet
  • Google Analytics Help Page
  • IP Address Range Tool
  • GA Tracking Code
  • Exclude Internal Traffic
  • Configure Site Search
  • Justin Cutroni Post
  • E-commerce Tracking
  • Avinash Kaushik Post
  • Tommy Griffith Post

Tips for Cracking Google Analytics Exam:

  • Don’t take the exam without any preparation. We would urge you to have enough study with the material to get experience for the program.
  • So start a blog and integrate Google Analytics and start analyzing data.
  • Start writing blog posts and add a UTM code to the same before you start promoting it on Social Media channels. It will highly help you to track accurate data.
  • To set up aim on Google Analytics platform you need to give a conversion value in order to understand how it completely works.
  • Analyze both real times and recorded data and draw distinctions from both.

I hope now You have some idea about google analytics certification exam and how you can prepare and get certification in Google analytics. In our Digital marketing training course in Noida, we prepare our students to clear this exam you can call us at 8587 930 876 to schedule your Free orientation session.