Beginners Guide to Optimize Landing pages for Search Engines
Want to know the Landing page optimization?
When the term landing page optimization comes into our mind, we often relate it to getting more conversion. Even though it is the primary objective and KPI of a landing page.
Converting visitors into a customer is what landing page should do for your business. Sometimes landing pages are a part of sales funnel and it starts from the pay per click advertisement. So optimizing it as an SEO point of view can create magic to your overall marketing effort.
The best thing to optimize the landing page for SEO perspective can help you to get more targeted traffic. Although it looks astonishing and weird this double optimization works.
Below I am sharing some tips which will give you a clear understanding of optimizing a landing page for search engines, let’s start –
1. Start with a strong On page optimization –
On the page optimization is a foundation of web page optimization and the same thing works for a landing page. Look closer to the Title, description, alt tags and the final URL of the landing page. Make sure they are closely associated with the services you are offering to your visitors.
2. Use user intent to personalize your Landing page-
If the search query of a user found on a page and relevant the chances of engagement and conversion increases. The best idea to fulfill this is by including the long tail keywords in the landing page.
As an example, if you want to target people who are suffering from hair loss, the ideal long tail keyword for this is something ” how to stop hair loss” or “how to stop hair fall and grow new hair”
You can use these long tail keywords into your landing page with a phrase like ” If you want to know how to stop hair loss, then you are in right place.
3. Use your keyword wisely on landing page –
Your keywords are placed strategically on a landing page. You can use it in title, description, heading and the landing page copy. do not overstuff it otherwise you are at a risk of Google penalty.
4 . Go for Long Form Landing page –
Although it looks tricky long-form pages are best in these days from the SEO perspective. It is your design of a landing page which can transform your less content to spread and make a landing page long. Do not try to increase the amount of content, try to make it with the formatting of a landing page.
5 . Use LSI keywords wisely –
You know what the LSI means, and you know how important are they in modern day web page optimization. LSI keywords will help you to not repeat similar word multiple time also it make Google understand the theme of your webpage.
Final Thoughts –
The success of landing page based on the how much conversion it is getting, and how well it related to Search engine optimization and conversion optimization. These are some simple tips which can make your landing page search engine friendly. but the key to landing page success lies in regular testing and finding the best. To create test cases and get which works for you.
By focusing on those tips you not only save your PPC budget also increase the conversion rate of your campaign.