How to Increase CTR on Email?


CTR stands for Click Through Rate; it gives you an opportunity to understand how many people clicked the hyperlink.

It’s a very important to rate, that may fluctuate it depends on the content of your email as well as many other different factors.

Let’s understand with an example, suppose If you get 50% click-through rate, it means that every 10 people who opened your email, 5 people clicked a link within that campaign. I hope now you must have an idea.

Today, I’m going to write about CTR and how it works on your email, after reading this article you will be able to define the whole concept of Click Through Rate (CTR).

Why is email click-through rate important?

CTR plays a vital role in your business. This is to get the people who have visited your email or opened your email to click-through your email. There is a metric that you will come to know once they click or open your email.  Now you must be wondering that why and how it can be beneficial, the main purpose of your email is to drive traffic to your website to the email landing page.

Are you not getting enough clicks? Don’t worry; I will let you know how you can get in numbers. Sometimes people get to struggle to get a good CTR, but after using the right metric this is possible to get in huge numbers.

Few steps that may help to get a good conversion –

  • Segment your list
  • Personalize your email message
  • Make sure your emails are mobile-friendly
  • Use social media icons
  • Resend your emails
  • Include colors, clickable HTML buttons
  • Don’t complicate your design
  • Use action-oriented CTA copy

1. Segment Your List – 

This is all about a list that is one of the most effective you can add to your email to get good clicks. It doesn’t only increase click-through rates, but also improve your overall results.

It helps you to send more relevant emails to your target audience.

2. Personalize –

This is also important to personalize your email so that it could reach your audience easily. Sometimes we use the first name in the subject line. That’s a good start, but personalization goes far beyond that.

3. Mobile-Friendly –

Your emails should be mobile-friendly as it helps to save users time and efforts. It creates interest to open your email without any obstacle. We can see how much mobile phone is being used to use the internet.

Now everyone wants to read emails, articles and etc. through mobile phones that’s the reason that most of the people create their content mobile-friendly.

4. Social Media Icons –

I think you’re well aware of how social media icons affect click-through rates. As we get most of the information through social media.

Emails with the social sharing buttons got 158% more clicks than emails without the sharing buttons that’s the reason that you should involve social media icon to make your email more eye-catching.

5. Resend emails –

In case your email gets failed, you should send the same email again to your audience. You can analyze which customer didn’t open your email and whom you need to resend the email. You can send email to those who are non-openers into your list.

6. Include Colours, Clickable HTML Buttons –

You can increase your click-through rate by ensuring your subscribers that where they need to click.

By inserting a big colorful button makes difference how your clients open your email. Colorful button immediately draws the attention of your audiences and can improve click-through rates to give you the best result.

7. Don’t Complicate Your Design –

To make complicate your content doesn’t work as per your plan. Avoid overwhelming with the images, icons or different fonts into your email.

It makes difficult to understand, it’ll also take attention away from the content of your email and it may the cause if you don’t get good results. So make it simple and comprehensive.

8. Use Action-Oriented CTA Copy –

Your email should encourage people to take a specific action. Don’t use a generic call to action like “click here,” use some word that describes the action you want to spread to subscribers, there are few phrases you can use:

  • Shop
  • Learn
  • Get
  • Grab
  • Submit
  • Send
  • Start
  • Try
  • Reserve
  • Take
  • View
  • See
  • Watch
  • Read

Like any other marketing channel, the email also requires optimizing to improve your customer. That is the reason it is considered a primary role in any Digital marketing strategy.

Your goal should be consistently and creative so that you could drag your audience’s attention. I hope you like this article and it will help t understand how you can get a good CTR.