[UPDATED] Google Analytics Interview Questions to get High Paying Job

Google Analytics Interview Questions and Answers

When it comes to creating a successful business on the Internet, measurement and statistics play a vital role. That’s the reason many organisations look for a candidate who has a strong command of Google Analytics. If you are on this page, then I am sure that you are looking for some commonly asked Google analytics interview questions and answers.

Before that, I share some frequently asked Google Analytics question, let’s understand why you need Google Analytics.

What is Google Analytics?

Google Analytics is a free web analytics service offered by Google that tracks the website traffic, app data to gain customer insights. Whether you own a store or blog, your success depends on how you understand your customer, that’s what Google Analytics does for Search engine Marketer.   

It was launched in November 2005. With the help of Google analytics, you can identify the customer behaviour and make strategic changes to improve the goal conversion rate. As I experienced this freemium Tool I have found some key benefits of using this, some of them are –

  1. You can measure where a visitor came from to your website
  2. It helps to understand which geographical region brings you the most customers
  3. It helps to segment your business’s customer base.
  4. To check if you are achieving your Business Goal
  5. For understanding, which search term brings traffic to the website

Top Google Analytics Interview questions you need to learn Right now!

1. What is a Session?

Website session in google analytics tells you how much interactive and informative your site is. More precisely, A Session in google analytics is the group of interaction, a user takes within a given time frame.

By default in Google analytics, the time frame is set to 30 minutes. It means if a user interacts with your website and browse pages at that time frame, it will call a session. If that user continues the browsing after that time, then it will count a new session.

Now the question arises, Can we modify the time frame of 30 minutes?

The answer is YES!

The session can be one minute long to four hours.  

2. What is meant by KPI in Analytics?

KPI is an acronym for Key Performance Indicator. It is a way to measure the efforts of any online campaign. By using KPI, we can measure the important actions which have some meaning for your business.

It may be clicks, visits, session, new visitors, returning visitors, goals etc.

3. What are the events in Google Analytics?

An event is used to collect data about interaction within your web page or a screen load. Such as pdf downloads, flash element, click to call tracking, video play all can be tracked as an Event.

If you want to see the event data in Google Analytics, you have to follow below steps –

  1. Sign in to google analytics account
  2. Navigate to property view
  3. Open Reports, which can be found just below to customization section
  4. Click behaviour Tab.
  5. Click on Events.

Moreover, an Event hit has 4 components, which you can see in Event report, these are –

  • Category
  • Action
  • Label (optional)
  • Value ( Optional)

4. What is Bounce Rate and what is the difference between Exit rate and bounce rate?

In google analytics, Bounce rate is considered as a number of visits which is limited to the single page visit. whenever you search for anything, you type it on Google, then you click on the search result and visited a webpage. In such a case, if you don’t visit any other page, then it is called a Bounce.

Bounce rate for a website can be 30% to 70%, anything over this limit means your website needs some optimization.

Although, many Digital marketing Expert find it hard to explain the difference between Bounce Rate and Exit rate, and it is commonly asked in any Digital Marketing Interview, so let’s crack the difference between them –

Exit rate is simply a percentage of visitors who actively click away to a different site from a webpage.

To Dig deeper into this topic, you can visit this link 

5. What are the goals and How can you create goals in Google Analytics?

You will agree with my point that Every website, which is online has its own objective. Google analytics allows you to track those objective/ interactions of your site. These objectives may be a form submission, button clicks, newsletter sign up. pdf download etc. When a website visitor performs this specific section, that we have defined as a goal, GA records this as a conversion.

Below are the steps which you need to follow in order to step the Goal –

  1. Sign in to google analytics
  2. Navigate to Admin tab, and navigate to the view, where you want to create goals
  3. Visit “Goals”.
  4. Click on +NEW GOAL, or import those from a gallery.

There are 4 types of Goals  –

  1. Destination Goal
  2. Duration Goal
  3. Event Goal
  4. pages/session

Top things to know about Goals –

  • In 1 property view, you can create 20 goals.
  • To see the goal report you need to create goal.
  • You can’t delete a Goal.

6.What is Funnel in Goals?

Funnel us a series of web pages which you expect your website user to follow in order to complete a Goal. As an example, you have created a goal for form submission, and you want your visitor to visit the homepage, then your product page and after that, he or she can submit the enquiry form.

In such case the funnel will be: Home Page > Product Page>thank you page.

You can see Funnel Visualization report under, Conversion Tab in Google Analytics.

Types of Google Analytics Funnel –

  1. Goal Funnel
  2. Sales Funnel
  3. Multi-Channel Goal funnel
  4. Multi-Channel sales funnel

7. What is a use of Acquisition Reports?

In Google analytics, Acquisition report tells you where your visitors came from, whether they came from Search Engine, social networking sites, or referrals. For a Digital marketing professional or business owner, it becomes necessary that what activities are leading to the maximum traffic and conversions.

8. Can we track Google Adsense data in Google Analytics?

Yes! Google Analytics allows you to integrate the Google Adsense account with Analytics. By doing this, you can track the performance of ads and optimize them for maximum revenue. there are many reasons to track ads, some of them are –

  1. Track CTR
  2. Identify the most effective placements
  3. Identify the ads your audience is ignoring

9.  How can you identify where your site visitors are clicking the most?

Google analytics has its own In-page analytics section where you can identify where your site visitors are clicking once they landed on your site. I think it is one of the most underrated feature of GA.

Recently this feature has gone from GA UI, now you can access this report by Chrome plugin by visiting this link 

10. What are the different ways of tracking conversions on the website?

A conversion in Google analytics is called a Goal, there are 4 ways to track conversion –

  1. Destination – A destination conversion is recorded when a user visits a specific URL. It may be your thank you page.
  2. Duration – Duration conversion is recorded when a user spends any given time to the site. It helps the analyst to identify how the visitor consuming the content.
  3. Pages per session – If you want to record the number of page visits in a single session.
  4. Event – Event is a specific action on a website, it may be a button click, page scroll, video play etc.

11. What is an audience list in Google Analytics?

The value of any business is in retention, that’s why Google Analytics becomes handy to increase the conversion at lower cost. Under audience Tab, you can create different types of audience based on their behaviour. Some of them are –

  1. All User
  2. New user
  3. Returning User
  4. Converted visitors
  5. User visited a specific section.

The Membership duration is by default set to 30 days, you can modify it as per your convenience.

12. Name the different types of product linking in Google Analytics?

Google analytics lets you integrate the other products to get the most of the Data, some products which you can link with Google Analytics is –

  1. Search Console
  2. Adsense
  3. Adwords
  4. Ad exchange
  5. DoubleClick Bid Manager (DBM)
  6. BigQuery
  7. DoubleClick Campaign Manager
  8. Google Play
  9. DoubleClick Searc
  10. Postbacks

13. What is Direct Traffic in Google Analytics?

In Google analytics, a Direct traffic is considered when a visit starts without a referrer being passed by web browsers.

I want to clear your doubt, that Direct traffic is not limited to the direct visits which come by typing the URL in the browser’s address bar.

Examples of Direct Traffic –

  1. “Type in” Traffic
  2. Bookmarks Traffic
  3. Traffic from Apps
  4. Traffic from non-web Document
  5. desktop email clients Traffic
  6. Traffic from Instant messenger or online chat room
  7. Links which use ‘rel=noreferrer’ attribute.

Google Analytics can report direct traffic in two ways

  1. As a traffic source (source/medium report)
  2. As a marketing channel (channel Report)

These are some Frequently asked google Analytics Interview questions with answers. I recommend you to learn before you go for the next Interview. I will add some more question in next month so do not forget to Bookmark this page.


Google Webmaster Tool Interview Questions and Answers 2018

Google webmaster is a must-have tool for SEO professional. It is a free tool by Google which helps webmasters to check indexing status, ranking, website health and increase the visibility of websites.

On May 20, 2015, Google rebranded Webmaster as Google Search console. If you are currently preparing for the interview then having a good command of Google Webmaster is a must.

In this post, I am sharing google Webmaster Tool Interview Questions and their answer so that it can help you to crack the next Interview.

Q1. Is it possible to see what pages of a website are indexed by Google?

Ans. – Yes, and this is one of the primary reason to use Google webmaster. You can find the indexed status of web pages in two ways –

Case 1 :

  1. Login to Google Webmaster
  2. Navigate to “Google Index”.
  3. Under the “Google Index” click on “Index Status”.
  4. Here you can see the number of pages which are indexed by Google.

Case 2:

If you don’t want to login to Webmaster. and wants to see the index status then you can perform a manual search by google operator

Type and Hit Enter, In my case, I have used the domain name ”” you can replace it with your domain name.

2. What is the use of Data Highlighter?

Ans. – Data Highlighter is a tool in Google webmaster which helps Google to understand the pattern of structured data on Website. To do so, you can use this feature to tag the data fields on a web page with a mouse. If you have an e-commerce site then you can quickly highlight the reviews, product data, event etc.

Q3. What is the use of HTML improvements in Google Webmaster?

Ans. – HTML improvement in Google Webmaster shows the problems and issue found by Google Bots while crawling and indexing of website. The common issues are –

  1. Title Issues
  2. Meta description issues.
  3. Non Indexable Pages/content

Here are some steps to view the HTML improvement section under Google Webmaster

  1. Login To Google Webmaster tool
  2. On the left-hand Click ” Search Appearance”
  3. Under “Search Appearance” Click “HTML improvements”.

Q4. What is Search Traffic in Google Webmaster and How you can use it for enhancing the traffic of Website?

Ans. – In the Google Webmaster tool, Search Traffic section tells that about traffic, backlinks, targeting and other mobile usability issues.  It is divided into 6 different subsections, which are listed below –

  1. Search Analytics
  2. Links to your site
  3. Internal links
  4. International Targeting
  5. Mobile Usability

In Search Analytics, section  You will find the information about:

Clicks, Impressions, click through rate, keyword positions along with that you can also get insights about Search queries, web pages, countries where you are getting traffic, devices, search appearance and the search type.

Links to your site: This section tells you about the total number of sites which are linking to your website.

Internal Links:  As you know how internal linking matters for the websites ranking, navigation and overall domain authority. In this section, you will get information about the internal links.

Manual Action: Google loves those sites which follow the guidelines of its search engine. If your website violets the guidelines of Google or any type of webspam is found on your site, then it will show in this section. It gives you an idea of what was the reason behind it.

International Targeting: From here, you can target your website in any specific country, A country from where you want to get traffic to your website.

Mobile Usability:  Every search engine today loves those websites which have responsive design. In this section, you will get information about mobile usability and you will often find the error related to your site. some errors are –

  1. Content wider than a screen
  2. Clickable elements too close together    


Importance of using Google Webmaster Tool for your Website

Q5:  What are Crawl Errors?

Ans. – Crawl error tells us the problem which Google bots are facing while indexing our site. As you know in a crawling process, a search engine bot linds links and then start visiting the other pages.

As a webmaster, our role is to make sure that Googlebot indexes all your site,. Whenever it founds difficulty to crawl, it returns as a “CRAWL ERROR“.  

This is a question frequently asked in SEO interviews and one of the most important Google Webmaster Interview question. I recommend you to get in-depth knowledge about this Topic before going for an Interview.

Q6. What is Ad Experience in Google Webmaster?

Ans. – Ad experience is the combination of website layout, user behaviour, website content and ads that a web user exposed when he visits your site. It helps the website owner to maintain the engagement of user by preventing the reasons of annoying and distracting users from your website.

In google webmaster, you can access this report by visiting

Google uses this for giving users a better ad experience. If a website reviewed, you will see the status Warning/Failing and you can make fixes according to that.

I hope this list of Google webmaster interview questions will help you to crack the interview. I will soon update some interview question and answer related to Google Webmaster and SEO, so do not forget to BOOKMARK this post.

ppc interview questions-answers

Top 21 PPC interview questions and answers for freshers

PPC (Pay-Per-Click) is not a term used in digital marketing. it is a form of marketing in which marketers have to pay a certain amount of money for the ads every time when clicked, i.e., it is buying marketing visits. If you are a willing aspirant for PPC jobs, one must prepare for the PPC interview questions in order to take place in an office.

  1. What is Pay-per-click marketing?

Pay per click marketing is a method of using search engine advertising in order to generate clicks for your website without using the traditional clicks method. It implies on those sponsored ads which we see at the top of the Google search results page, and are highlighted with a green label.

  1. What happens when “x” doesn’t work?

One should always keep a record of the documents or the existing contents in order to escape from unforeseen circumstances. Make changes. If the changes don’t produce the desired result then we always have an option of mass “undo”. Apart from this, one should always display the pros and cons of the process, i.e. what can one make use of from this and what one cannot.

  1. What is an actual CPC?

It shows the actual amount of the click of an advertiser in a bid. The actual CPC is calculated in real time. Actual CPC cannot be calculated. The one known to us is an average CPC.

  1. What is the difference between PPC marketing and Internet Marketing?

PPC or Pay-Per-Click Marketing aims at marketing one’s business through search engines and social media channels. It is a paid search result to a subject and the ads aim to focus on the targeted keywords at minimal costs. Clients usually opt for PPC only when they want their ads to be shown at the top of a result for the search engine page.

While on the other hand, online marketing is a broad concept which focuses on a diverse range of channels like Email marketing, Social Media Marketing, Video marketing, etc.

  1. What do you understand by Quality Score in PPC marketing?

Google analyses the quality and relevance of both the keywords and PPC ads of the subject which determines the cost per click (CPC). The rate decided is then multiplied by the maximum bid which further determines the ad rank in an ad auction process. The quality score depends on the following factors-

  • Keyword relevance to the ad group
  • Quality and relevance of the ad text and landing page
  • Account history
  • Quality score is directly proportional to PPC success. The better the Quality Score, the more the ads will be effective.
  1. How can we reduce the cost of the paid search campaigns?

Some of the ways to reduce the cost of paid search campaigns are enlisted below-

  • By using all types of keywords, always bid the highest, followed by the phrase, then modify it broadly. This leads to cost reduction by almost 20-25%.
  • If the business is on the global scale, then find the reasons why your campaign is not able to convert the visitors into customers as per the expectations and then find solutions to those problems or put a minimum bid for such locations.
  • Those days can be observed in a week when the campaigns are not converting and henceforth one can lower down the bids for those particular days.
  1. Describe building a keyword list?

It is a skilful task. It is an important element in PPC marketing since keyword decides the success of PPC marketing effort. To choose the right keyword for a subject can attract maximum traffic to your site but choosing irrelevant ones can burn the dream of success to ashes. Therefore systematic steps should be adopted for choosing the keyword-

  • Identify the demands of the users
  • Analyze the reviews of the existing offers
  • Observe your competitor websites
  • Checking the web results carefully and analytically
  • Expanding on keywords by using different tools
  1. What is geo-targeting? Describe a strategy on geo-targeting ads.

Geo-targeting is a strategy which targets the ads to certain or multiple locations. Campaigns can be targeted on the basis of a city, state, country, region, ZIP code, radius around a point and designated market area. Marketers can improve on their right of information by being more creative in their targeting methodology.

  1. What is Google MCC?

It is a useful marketing tool which is very useful for marketing experts and third parties. It helps us in handling multiple Adwords accounts from a particular location.

  1. What is Remarketing?

Adwords remarketing is a marketing strategy that helps marketers to connect with people who have visited their website before but did not experience conversion. It is a way to match the demands of the people with their requirement of right ads.

The above-enlisted PPC interview questions can be prepared by the candidate aiming for the PPC job, to impress the interviewer with their knowledge.

Also, see –

Digital marketing interview Questions

SEO Interview question and answers for freshers


Top 10 SEO Interview Questions and Answers for Freshers

The Internet has become the primary requirement today. Most of the people use search engines nowadays to find solutions to their queries. Thus SEO or Search Engine Optimization is a primary way for a website to increase its popularity.

SEO seasoned professionals focus on the technical aspects of meta creation and nontechnical aspects such as content strategy. They design keywords to a solution to increase traffic to a targeted website and move its position up on the search engine. Therefore before hiring an SEO expert, one should check his knowledge, technical and analytical skills.

The following are the SEO interview questions that should be asked while hiring an SEO candidate in order to check his knowledge and skills.

1. What is Search Engine Optimization and define its types?

Search engine optimization is defined as a process of keep altering the position of a web page in a search engine results to provide easy accessibility to the user by using different keywords or phrases. Its types are as follows-

  • On Page Optimization
  • Off Page Optimization

2. Name some tools used in SEO?

To win a battle, first, you need strategy and tool. It is also true in SEO industry. An SEO tool not only makes you a smart marketer, also gives an edge over the competitors. This question is often asked in Digital Marketing Interview as well. It is the best time for a candidate to showcase their experience. Some of the tools used in SEO are as follows-

3. Name some SEO blogs often referred by you?

SEO is changing day by day and to stand out from the crowd, regular learning is the key. This SEO interview question is asked to check how well versed are you in the industry changes. Some of the frequently visited blogs are-

  • Google Webmaster Central
  • Search Engine Land
  • MOZ
  • Search Engine Journal
  • blacklinkO

4. Define the main purpose of using a keyword in SEO?

A keyword is defined as a single word. Combinations of many keywords lead to the formation of a phrase. The keywords are used by search engines to open up the subject matter over the internet search engine which stores keywords in the database. It is used to get the best possible match available on the net after the search is complete.

5. What is a Backlink?

A backlink is also called inbound link/ in links/inward links, In a website when a web page links to any other page, it is called backlink. It makes a huge impact on the website’s visibility on a search engine if the backlink came from a high authority site.

For an SEO professional getting quality, a backlink is one of the primary tasks. Below are some tactics to get a backlink for your website –

  1. Guest Posting/Blogging
  2. Local Citation
  3. Blog/Forum Comments
  4. Press Releases
  5. Directories
  6. Business Network Profiles
  7. Articles

6. Mention the difference between SEO and SEM?

SEM or Search Engine Marketing is used for promoting a website through advertisements, be it paid or unpaid. By doing this their visibility in search engine result page in the ads section increases whereas SEO is used to optimize the ranking of the site in the search engine.

7. How will you cross check if your SEO campaign is working?

In order to check whether the SEO campaign is working or not, one must first check the statistics of the available websites which can refer to the density of the load on the site. The second way of checking is the use of relevant keywords and phrases to find a solution for the related searches. The number of search results displayed will prove if the SEO campaign is working or not.

8. What are the common mistakes done by SEO professionals?

As I have seen in My SEO career, below are some key mistakes which I have seen on many websites, some of them are listed below –

  1. Not optimizing images with a proper ALT tag
  2. Duplicate Title and description Tag
  3. Short content or Duplicate Content
  4. Having improper site structure
  5. No Anchor text variation

9. What will be your next step if your SEO methods are not working?

If the SEO methods are not working then one should try to analyze the problem related and resolve them step by step

  • Firstly one should always try to check the age of the project and to re-check by entering the keywords.
  • Secondly, use different related keywords which can be helpful to the related search.
  • If the webpage or the website is not being shown on the first ten pages of the search engine then make some changes in the text or title or description of the subject entered.
  • If the website is not indexed properly then one should understand that there are some issues that need to be resolved and some re-consideration and corrections on the website might be required.

10. What is Trust Flow and Citation Flow?

Trust flow and Citation flow are Majestic’s Link metrics and google gives importance to these metrics.

Citation Flow – It refers to the popularity of links on a site. If a website has lots of backlinks then the chances are higher that it has a good citation flow (CF).

Trust Flow – Trust flow shows the how trustworthy your site if your website getting backlinks from authority website then the TF (trust Flow) will increase. If Trust flow of site will increase and then Citation Flow will also increase.  This question is frequently asked in SEO interviews.

11. What is cross-linking and define its functions?

Cross-linking is the process of linking one site to the other. Two cross-linking websites cannot be owned by the same person. The link provided can be a two way or a 3-way link, ie, the two-way link refers to connections between two referral sites while in a three-way link there are connections between 3 different sites.

12. What methods would you apply for decreasing the loading time of a website?

Yes, on an average a website should be load in 3 to 5 seconds, and if it is taking a long time to load, it will definitely increase the bounce rate and there are chances that you will lose ranking. I will take the following steps to decrease the loading time of website/webpage –

  1. Avoid Landing page redirects
  2. Minify CSS, Javascript and HTML
  3. Image optimization
  4. Reduce server response Time
  5. Eliminate render-blocking JS and CSS in above the fold content

13. Define the types of Meta Tags in SEO and mention their characters limits?

There are mainly four types of Meta Tags in SEO which are given below-

  • Meta Description tag with a limit of 1200 pixels
  • Meta Keyword tag
  • Title Tag with a limit of 600 pixels
  • Meta Robots

14. How can one neutralize a toxic link in one’s site?

One can easily neutralize a toxic link in a website using a Black link Quality Checker. The checker helps to know the links to one’s website. Access the ‘Toxic link report’ that matches the link on one’s website. Then remove the toxic link using ‘Google Display tool’.

Thus if you aim to hire a good SEO candidate for your company, then the above questions should be asked by the interviewer to hire a good professional.