If you have a business and have a website, online store or blog, then you must be familiar with this term SEO, SEO freelancer, or SEO Expert.
SEO aka /search engine optimization is must have thing for business growth and to meet the business objective. It is also necessary because it increases the trust level and makes your Authoritative in your Niche.
Apart from providing results, A Freelancer SEO can handle the following SEO services –
- Keyword research for your Website
- Google Webmaster Tools analysis
- Link profile analysis
- Link removal and disavowal
- Link Building and monitoring
- Competitor research and brand monitoring
- Technical SEO and auditing
- organic search strategies and execution
- Local SEO strategies and execution
Top 10 Questions to ask before Hiring an SEO Freelancer –
Outsourcing the SEO campaign is a cost-saving idea, but finding the best SEO is more important than that. Below I am sharing top 10 questions which you must ask before hiring an SEO consultant.
1 – Can you share your past and present SEO clients?
A Job of Freelance SEO consultant is to rank your keywords at the top of the search engine results. So it becomes essential to know about the past SEO projects, He should be open to sharing a list of his projects. These projects help to find out the effectiveness of SEO expert.
This question is also important because you can assess the impact of SEO consultation on the previous client’s website and also the conversion which they get from their efforts.
2 – What will the process of improving our Website’s Search engine ranking?
Although any SEO Freelancer or SEO consultant will not discuss his own methods of SEO, they can explain the strategy to ramp up the SEO outcomes.
To make sure he/she is best fit for you. Make sure they give you some insights about Technical SEO, broken links, error pages. Having a site search engine friendly is the primary step of search engine optimization. Also ask the SEO consultant how they utilize the off page SEO activities like blogs, articles and Press release and other social media sites.
3. Do you follow the search engine webmaster Guidelines?
This question is the most important for you as a Business owner and it leads to your long-term success. There are several SEO activities which are prohibited by the major search engines including Google and Bing. The spammy content, doorway pages, cloaking and hidden links. A search engine can penalize you and even ban your website from Search engine.
Take the consultant view on this topic too, so that you can prevent your website for a penalty.
4. is it possible then our website will rank on 1st position for all our keywords?
Yes, it is possible but there is no Guarantee. If an SEO expert or SEO Freelancer gives guarantee for number one ranking then considers it as a RED flag.
The search engine controls the results with over 200 factors. There is no shortcut to SEO. It is a strategic execution of link building campaign which gives a result.
5. How much experience you have in LOCAL SEO?
If you are a business serving customers in the local area, then Local SEO is the must-have optimization for you. To attract the local audience, An SEO expert must have experienced in local search engine optimization.
A submission on local directories and listing it on a major search engine is necessary to attract local customers. Listing your business with a proper name, address and phone number will help you to get new customer when they are searching for your services.
6. How can you measure the success of your SEO efforts?
This question is little tricky, the success of SEO campaign is best on the KPI’s you set. Whether you focus is on leads, ranking or traffic. Although make this question open to the Freelance SEO or SEO consultant.
A consultant must have experience of using Google analytics so that he can track the overall performance and KPI’s. Be sure to set a reporting schedule so that you can also measure the progress and find out the new growth opportunities.
7. How many hours can we expect per month for each SEO service?
The answer to this question can be varied as per the consultation but to ask this question becomes important because you find out how much efforts or work is done on your website.
8. How many backlinks can we expect per month?
Today content and backlinks are 2 major ranking factors. The more quality links you build for your website the more chances that your website will rank in search engine results.
This is also a TRICK question because today SEO is not limited to creating backlinks, it is a two-sided sword. If the links will come from a low-quality site then it can also penalize you and even ban you from a Search engine.
9. What do you know about Google Penguin and what makes a quality backlink?
Penguin is an update which is focused on links. This question will ensure the knowledge of Freelance SEO also help you to find out the experience they have in dealing with major Google algorithms. As I mentioned in the above question that creating quality links is the key to long-term SEO success.
So make sure that the SEO consultant will satisfy you with his answer.
10. What are your fees & payment terms for Freelance SEO Consultation?
Freelance SEO helps your website to grow, so you need to know how much they charged for your SEO project. Many SEO charged an hourly rate, and some considered take it as per the visit. Although project based SEO consulting is best suited for both business and Freelance SEO.
As per the survey, most projects range between 60,000 to 4, 00,000 INR.
SEO is rapidly changing, today it is not limited to black hat and white hat, and there are many gray areas as well. It is the responsibility of SEO to take the maximum output from your website. An experienced SEO professional can do it for you.
Hope this blog post has given you some idea about the role of Freelancer SEO consultant and how they can make your website into a profitable machine.