Top 5 Free business advertising online | Small Business Advertising Ideas

Do you own a Small business? Are you looking for small business advertising ideas? Then you are on the right page. The advertising is the much-needed thing to create demand and increase the sale of the products and services. No one can deny that, the way the internet has evolved in the last 10 years; it has open many doors for small and medium level businesses.

There are multiple ways to promote a business on Google and other advertising platforms. If you are a local business, you can find out free local advertising solutions to sell your products and services. If you have asked yourself that “I want to advertise my business for free” or how do I find a way to advertise a business on Facebook, LinkedIn or Google, then stick with me.

Small Business Advertising Ideas

Top 5 ways to Free Advertising on Google, Facebook, and LinkedIn –

In this post, I am sharing some 5 best ways to promote a business on Google and other platforms.

  1. Google My Business
  2. Answer Quora Questions
  3. Publish content on LinkedIn
  4. Start a channel on YouTube
  5. Send emails using Google drive

  1. Use Google My business to improve the Local Presence –

Google my business allows a local business owner to list your business on Google search engine. As a business owner, you can optimize your business for local searches. By using, GMB you can also manage your presence on Google Search and maps.

You must have searched for any product or service on Google, and you must aware of the fact that ranking high in search always make a business legitimate and increased trust. One more plus of using Google my business for advertising the business is that you can share the latest offers, Discounts, and receive a feedback of your services.

  1. Use Quora to reach your customer when they are considering the similar products like you –

Quora is a basically a question-answer site, where you can ask a question and give answer respectively. You can use this platform to reach thousands of visitors who are interested in your products and services. There are many professional, whose answers are seen by millions of user on Quora.

Apart from a built-in audience, you can answer the direct question from the potential customer and engage with them in a thread. By consistently doing this, you can generate the high-quality leads. At the same time, consistency will lead you towards the subject expert in your industry.

  1. Use the Power of linked to connect with other Businesses and customers –

Today LinkedIn is not limited to the networking, the most powerful thing about this network it is a network of professionals. As a Business owner, you can connect with another business owner, and also publish content on LinkedIn related to your product and services.

Apart from that you can create a company page on LinkedIn and post a regular update on your business. It is absolutely free. If you are interested in paid advertising, then you can use LinkedIn ads, and also use the Sales Navigator.

The Blogging platform of LinkedIn allows you to demonstrate your expertise within the industry. Once you publish the content, your connections engage with your audience. According to a study, 50% of the overall social media traffic of B2B Company comes from LinkedIn. I want to tell you that if you are not publishing content on LinkedIn than you are missing a lot of opportunities.

  1. Start a YouTube Channel and start making videos related to your service –

Yet another Free tool of Google, which allows sharing videos. You can start creating videos related to your product and establish yourself as a resource. YouTube has a more than a billion active users, by creating informative videos you can sell your products.

Apart from these benefits, your business gets much-needed visibility and entertains viewers. As a result, you can get visitors to your website as well.  Once you create a video, you can use Video sharing sites to increase views and reach of your video.

  1. Use Google Drive to send promotional emails –

Google drive is a powerful tool which facilitates you to use Microsoft office also there are multiple extension, which you can use for promoting your business.

I want to introduce you a free extension of Google, “mail merge”. It allows you to send emails to the customers and you can check the status of emails, whether it is delivered, opened or not.

I hope you get some idea about how to promote business on Google for free. The art of advertising is something which turns a business into a profitable one. Sometimes, a question arises in the mind that where to advertise online for free, and that is the reason I came up with the solution to help you.

Stay tuned with us, bookmark this page because I will add some more ideas for free local advertising and other tips related to business promotion online.

ppc interview questions-answers

Top 21 PPC interview questions and answers for freshers

PPC (Pay-Per-Click) is not a term used in digital marketing. it is a form of marketing in which marketers have to pay a certain amount of money for the ads every time when clicked, i.e., it is buying marketing visits. If you are a willing aspirant for PPC jobs, one must prepare for the PPC interview questions in order to take place in an office.

  1. What is Pay-per-click marketing?

Pay per click marketing is a method of using search engine advertising in order to generate clicks for your website without using the traditional clicks method. It implies on those sponsored ads which we see at the top of the Google search results page, and are highlighted with a green label.

  1. What happens when “x” doesn’t work?

One should always keep a record of the documents or the existing contents in order to escape from unforeseen circumstances. Make changes. If the changes don’t produce the desired result then we always have an option of mass “undo”. Apart from this, one should always display the pros and cons of the process, i.e. what can one make use of from this and what one cannot.

  1. What is an actual CPC?

It shows the actual amount of the click of an advertiser in a bid. The actual CPC is calculated in real time. Actual CPC cannot be calculated. The one known to us is an average CPC.

  1. What is the difference between PPC marketing and Internet Marketing?

PPC or Pay-Per-Click Marketing aims at marketing one’s business through search engines and social media channels. It is a paid search result to a subject and the ads aim to focus on the targeted keywords at minimal costs. Clients usually opt for PPC only when they want their ads to be shown at the top of a result for the search engine page.

While on the other hand, online marketing is a broad concept which focuses on a diverse range of channels like Email marketing, Social Media Marketing, Video marketing, etc.

  1. What do you understand by Quality Score in PPC marketing?

Google analyses the quality and relevance of both the keywords and PPC ads of the subject which determines the cost per click (CPC). The rate decided is then multiplied by the maximum bid which further determines the ad rank in an ad auction process. The quality score depends on the following factors-

  • Keyword relevance to the ad group
  • Quality and relevance of the ad text and landing page
  • Account history
  • Quality score is directly proportional to PPC success. The better the Quality Score, the more the ads will be effective.
  1. How can we reduce the cost of the paid search campaigns?

Some of the ways to reduce the cost of paid search campaigns are enlisted below-

  • By using all types of keywords, always bid the highest, followed by the phrase, then modify it broadly. This leads to cost reduction by almost 20-25%.
  • If the business is on the global scale, then find the reasons why your campaign is not able to convert the visitors into customers as per the expectations and then find solutions to those problems or put a minimum bid for such locations.
  • Those days can be observed in a week when the campaigns are not converting and henceforth one can lower down the bids for those particular days.
  1. Describe building a keyword list?

It is a skilful task. It is an important element in PPC marketing since keyword decides the success of PPC marketing effort. To choose the right keyword for a subject can attract maximum traffic to your site but choosing irrelevant ones can burn the dream of success to ashes. Therefore systematic steps should be adopted for choosing the keyword-

  • Identify the demands of the users
  • Analyze the reviews of the existing offers
  • Observe your competitor websites
  • Checking the web results carefully and analytically
  • Expanding on keywords by using different tools
  1. What is geo-targeting? Describe a strategy on geo-targeting ads.

Geo-targeting is a strategy which targets the ads to certain or multiple locations. Campaigns can be targeted on the basis of a city, state, country, region, ZIP code, radius around a point and designated market area. Marketers can improve on their right of information by being more creative in their targeting methodology.

  1. What is Google MCC?

It is a useful marketing tool which is very useful for marketing experts and third parties. It helps us in handling multiple Adwords accounts from a particular location.

  1. What is Remarketing?

Adwords remarketing is a marketing strategy that helps marketers to connect with people who have visited their website before but did not experience conversion. It is a way to match the demands of the people with their requirement of right ads.

The above-enlisted PPC interview questions can be prepared by the candidate aiming for the PPC job, to impress the interviewer with their knowledge.

Also, see –

Digital marketing interview Questions

SEO Interview question and answers for freshers


Top 10 SEO Interview Questions and Answers for Freshers

The Internet has become the primary requirement today. Most of the people use search engines nowadays to find solutions to their queries. Thus SEO or Search Engine Optimization is a primary way for a website to increase its popularity.

SEO seasoned professionals focus on the technical aspects of meta creation and nontechnical aspects such as content strategy. They design keywords to a solution to increase traffic to a targeted website and move its position up on the search engine. Therefore before hiring an SEO expert, one should check his knowledge, technical and analytical skills.

The following are the SEO interview questions that should be asked while hiring an SEO candidate in order to check his knowledge and skills.

1. What is Search Engine Optimization and define its types?

Search engine optimization is defined as a process of keep altering the position of a web page in a search engine results to provide easy accessibility to the user by using different keywords or phrases. Its types are as follows-

  • On Page Optimization
  • Off Page Optimization

2. Name some tools used in SEO?

To win a battle, first, you need strategy and tool. It is also true in SEO industry. An SEO tool not only makes you a smart marketer, also gives an edge over the competitors. This question is often asked in Digital Marketing Interview as well. It is the best time for a candidate to showcase their experience. Some of the tools used in SEO are as follows-

3. Name some SEO blogs often referred by you?

SEO is changing day by day and to stand out from the crowd, regular learning is the key. This SEO interview question is asked to check how well versed are you in the industry changes. Some of the frequently visited blogs are-

  • Google Webmaster Central
  • Search Engine Land
  • MOZ
  • Search Engine Journal
  • blacklinkO

4. Define the main purpose of using a keyword in SEO?

A keyword is defined as a single word. Combinations of many keywords lead to the formation of a phrase. The keywords are used by search engines to open up the subject matter over the internet search engine which stores keywords in the database. It is used to get the best possible match available on the net after the search is complete.

5. What is a Backlink?

A backlink is also called inbound link/ in links/inward links, In a website when a web page links to any other page, it is called backlink. It makes a huge impact on the website’s visibility on a search engine if the backlink came from a high authority site.

For an SEO professional getting quality, a backlink is one of the primary tasks. Below are some tactics to get a backlink for your website –

  1. Guest Posting/Blogging
  2. Local Citation
  3. Blog/Forum Comments
  4. Press Releases
  5. Directories
  6. Business Network Profiles
  7. Articles

6. Mention the difference between SEO and SEM?

SEM or Search Engine Marketing is used for promoting a website through advertisements, be it paid or unpaid. By doing this their visibility in search engine result page in the ads section increases whereas SEO is used to optimize the ranking of the site in the search engine.

7. How will you cross check if your SEO campaign is working?

In order to check whether the SEO campaign is working or not, one must first check the statistics of the available websites which can refer to the density of the load on the site. The second way of checking is the use of relevant keywords and phrases to find a solution for the related searches. The number of search results displayed will prove if the SEO campaign is working or not.

8. What are the common mistakes done by SEO professionals?

As I have seen in My SEO career, below are some key mistakes which I have seen on many websites, some of them are listed below –

  1. Not optimizing images with a proper ALT tag
  2. Duplicate Title and description Tag
  3. Short content or Duplicate Content
  4. Having improper site structure
  5. No Anchor text variation

9. What will be your next step if your SEO methods are not working?

If the SEO methods are not working then one should try to analyze the problem related and resolve them step by step

  • Firstly one should always try to check the age of the project and to re-check by entering the keywords.
  • Secondly, use different related keywords which can be helpful to the related search.
  • If the webpage or the website is not being shown on the first ten pages of the search engine then make some changes in the text or title or description of the subject entered.
  • If the website is not indexed properly then one should understand that there are some issues that need to be resolved and some re-consideration and corrections on the website might be required.

10. What is Trust Flow and Citation Flow?

Trust flow and Citation flow are Majestic’s Link metrics and google gives importance to these metrics.

Citation Flow – It refers to the popularity of links on a site. If a website has lots of backlinks then the chances are higher that it has a good citation flow (CF).

Trust Flow – Trust flow shows the how trustworthy your site if your website getting backlinks from authority website then the TF (trust Flow) will increase. If Trust flow of site will increase and then Citation Flow will also increase.  This question is frequently asked in SEO interviews.

11. What is cross-linking and define its functions?

Cross-linking is the process of linking one site to the other. Two cross-linking websites cannot be owned by the same person. The link provided can be a two way or a 3-way link, ie, the two-way link refers to connections between two referral sites while in a three-way link there are connections between 3 different sites.

12. What methods would you apply for decreasing the loading time of a website?

Yes, on an average a website should be load in 3 to 5 seconds, and if it is taking a long time to load, it will definitely increase the bounce rate and there are chances that you will lose ranking. I will take the following steps to decrease the loading time of website/webpage –

  1. Avoid Landing page redirects
  2. Minify CSS, Javascript and HTML
  3. Image optimization
  4. Reduce server response Time
  5. Eliminate render-blocking JS and CSS in above the fold content

13. Define the types of Meta Tags in SEO and mention their characters limits?

There are mainly four types of Meta Tags in SEO which are given below-

  • Meta Description tag with a limit of 1200 pixels
  • Meta Keyword tag
  • Title Tag with a limit of 600 pixels
  • Meta Robots

14. How can one neutralize a toxic link in one’s site?

One can easily neutralize a toxic link in a website using a Black link Quality Checker. The checker helps to know the links to one’s website. Access the ‘Toxic link report’ that matches the link on one’s website. Then remove the toxic link using ‘Google Display tool’.

Thus if you aim to hire a good SEO candidate for your company, then the above questions should be asked by the interviewer to hire a good professional.

Top 100 Digital Marketing Interview questions answers for freshers & Experienced

Digital marketing is an upcoming field in terms of career demands of the youth. Thus it is very important to know the kind of digital marketing interview questions asked and the answers to them which have been enlisted below.

1. How do you define Digital Marketing?

Digital Marketing is a digital platform. It is the process of connecting the customers through digital media. Traditional marketing channels help in connecting with the audience but their engagement and interaction became a one-sided affair. A successful and effective marketing communication is a two-way interaction process. Digital Marketing includes social media, search engines, branch website, content platforms, etc. and could utilize various techniques.

2. In what ways can you categorize the term Digital Marketing?

It is one of the most commonly asked questions in an interview by an interviewer. It focuses on the level of understanding of the candidate about basics of the subject. Digital marketing is categorized in many ways based on dynamism and vastness of the available options. It is characterized by two major segments: inbound marketing and outbound marketing.

Inbound marketing refers to audience response and interaction through various activities like social media marketing, e-newsletter, etc. Outbound Marketing is a traditional way of marketing in which the company consistently focuses on its audience through messaging like emails, calls, ad campaigns.

3. What is Accelerated Mobile Pages?

AMP is an open source initiative open for all, which aims at making web usage more convenient for all. This project helps us to create websites and ads which are consistent and high performing across digital platforms. It is a fast accessible method of creating mobile web pages for the users.

4. What is the most effective way to increase users on a website?

One should always focus on building referral links for the website and to invest in SEO management. It helps in building recognition of the site and encourages user retention by providing the easy and good user experience.

5. Name a few digital marketing tools?

Some of the digital marketing tools are-

  • Keyword Discovery
  • RankWatch
  • Moz
  • Alexa Ranking
  • Google Analytics
  • Crazy Egg Heatmaps
  • Favicon Generator
  • XML Sitemap Generator
  • SubmitExpress Link Popularity

6. What is the difference between branding and direct marketing?

In branding, the advertiser displays his brands or applications and sites to the masses through methods like custom ads, youtube ads and display ads target whereas in indirect marketing the advertiser focuses on his interaction with the audience through campaigns like dynamic search ads, shopping ads, etc.

7. What is Google Ad words Remarketing?

It is a targeted remarketing strategy which enables the marketers to reach out to the people who have seen the website but did not buy anything from it. It helps in targeting the interested customers with a right and for better business opportunities.

8. How will your experience benefit the digital marketing business of our company?

The personal experience and the skills of the user will help shape the overall growth of the business. One should always share his knowledge and focus on his abilities in the field. The answer should include the values contributed as part of the teamwork.

9. Do you think that Digital Marketing would be able to replace traditional marketing practices in future?

The answer to the question should always be based on one’s professional knowledge and prepared according to one’s personal opinions. The answer should be real and should not seem that you are trying to follow other’s ideologies or perspectives. It would be safe to talk both in the favor as well as against the asked domains.

The answer may be given in terms of marketers who are trying to integrate both digital and traditional marketing to optimize their marketing plans. Both traditional and digital marketing are becoming complementary to each other.

10. What made you attract towards digital marketing industry?

The question can be answered in the following way. The main reason behind attraction towards the industry is its reputation and potential in long-term future. This will showcase your knowledge and update in the field. The interviewer wants to know your commitment towards the industry and what qualities should be included in the candidate, his commitment, and enthusiasm towards the company.

The following tips should be followed while answering digital marketing interview questions-

  • Make use of information available to you through social networking sites.
  • The LinkedIn profile should be updated and should look professional with all details updated in profile frequently. Educational qualifications and skills should be in crisp format.
  • Be a social beast and should be active on networking sites.
  • One should be a regular blogger.
  • Implement your knowledge

Digital marketing interview will help one in shaping up his personality and confidence to stand out in the market. If you are the one who wants to make a career in Digital marketing and struggling to get your first job in this field, then these tips will help one in achieving it.

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A beginners Guide to know about What Is SEO and How It works?

What Is SEO?

Everyone knows how SEO is important, it’s that much important for the website as food is necessary for us. SEO stands for Search Engine Optimization, by using this you will get improved the visibility of your website easily without paying every single penny.

SEO is an organic method that uses to get rank huge in the search results.  It amplifies of implementation with the search engine friendly website as well as optimization of the content.

It is the act of making your website user-friendly and makes useful to understand, it’s easy and effective in the search engines. You can see my previous post, where I have shared some points about why SEO is important for websites success.

Why Search Engine Rankings  Matters for Business Growth? 

It’s in this decade how business has become competitive; in order to get a good impression, the entrepreneurs need their website on the top so that maximum people visit their website. The more visitors visit the more chances of the leads and sales.

There are so many people who try to go ahead and beat its compotators. If you have a good service/product they are nothing until they get attention by the target audience.

Search Engine Optimization performs that a business needs to reach target audiences. A clear difference can be seen after using this organic metric. Though there are so many tools SEO is an organic that works free of cost.

By using this organic tool you can start getting good results on your website, if you don’t get enough results at the first day there is no need be anxious as it takes time but has so much effectiveness.

There are large number entrepreneurs who have been using SEO to get good conversation. You just need to understand that SEO is all about optimizing a website to take your website on the top in search results.

Here are some more advantages of Search Engine Optimization:

  • To design and develop a website to rank high in the search engine results.
  • Improve the volume and quality of traffic to the website from others search engines.
  • It’s part of marketing by understanding how search algorithms work, and what human visitors might search.

SEO is a subset of search engine marketing that uses in the business. No matter whether you’re a small entrepreneur or big it boosts up on every website.

It also refers to SEO copywriting, because most of the techniques which have the aim to increase the visibility of any website that deals with the text.

I think, now you understand what SEO is. If you plan to use these benefits, this is necessary to understand how search engines work so that you could get much more benefits.

How does a Search Engine Optimization Work?

Here are some activities in order to deliver search results in a better way:

(1) Crawling –

The process of fetching all the web pages linked to a website. This task is performed by software called a crawler or a spider.

(2) Indexing –

This is a process of creating an index for all the web pages and keeping them in a database from where you can get good results.

(3) Processing –

When a search request comes to the search engine forwards it ahead, for instance, it compares the search chord in the search request with the pages.

(4) Relevancy Calculation – 

Calculating relevancy is more than one page that contains the search things. The search engine starts calculating the relevancy of each of the pages.

(5) Retrieving Results –

This is the last step; in search engine activities it retrieves in the best results. By and large, it is more than simply displaying them in the browser in order to produce better results.

Recommended for you –  7 steps to do SEO Competitive Analysis and Research Like a PRO!

I hope you found your time productive while reading this article. Now you have a good knowledge of search engine optimization and got a clear understanding of what is SEO  and how SEO works. Now you know that Search engines are such as Google, Yahoo, and Bing! Which is sort of update with the relevancy time to time?

You also know how it works and how you can use these tips with your business. However, if you have any doubt or question kindly share with us in the comment box rest be assured we will get back to you shortly.


Top 5 Job Portals to get high paying Digital Marketing Jobs in Delhi

Searching for high paying jobs in Digital Marketing?

Without a doubt, Digital marketing is one of the top high paying jobs of this decade. The best part of Digital marketing is you will no longer limit to one job role. It gives you the flexibility to find the best area along with the opportunity of earning money online.

Whether your specialization is in SEO, social media, PPC or affiliate marketing, something you have realized that the job of Digital marketers is now completely changed. The reason is the behavior of consumer is changed by the time.

Today, People love to do shopping via mobile rather than the desktop. As a result, the conversation and personalization is the focus of every brand.

In the recent event at econsultancy, the Ashley shares his viewpoint about conversational e-commerce.

“Conversational commerce is already happening with simple, low-complexity products, and a video is an effective  form of communication that  needs to be  integrated into each and every aspect of your existing marketing effort.”

How to find the best Digital marketing jobs in Delhi NCR?

When we start searching digital marketing jobs, job seekers often limit himself by following some job portals, however, it is completely okay. But apart from that, there are several other resources as well to find a perfect job.

There are certain criteria for the perfect job. We have listed some resources which are best rated with their highest success rate of offering best jobs in the DIgital industry. So let’s start exploring –

1. Linkedin-

linkedin-jobs-digital-marketingA network of professional, LinkedIn is the most used social networking site by professional.  If you are not using this, you have to start now. You have to just create a profile there, then optimize your profile with your work experience and grow your network.

Today almost 60% hiring of high paying jobs are done via LinkedIn.Growing your networking other professionals in your industry will help you directly to excel in a digital marketing career. Use LinkedIn to search your next digital marketing job. Harness the power of your network and get hired in Top Digital marketing company.

You can CLICK HERE to visit the LinkedIn job search page for Digital Marketers.

Recommended for you: salary of a Digital Marketing Manager in India

One more benefit of using Linkedin jobs is, you get the insights about the employees who are currently working. There are some chances that you can feel better in an interview.

2. Naukri :

digital-marketing-naukri-jobsWhen it comes to employment and job search in India, the first name comes to the mind is, A leading job search platform, which has thousands of active jobs from all over the country.

Although I am confident that you have an active Naukri account, in case you don’t have one, you can create your Naukri account by CLICKING HERE.

3. Timesjobs –

digital-marketing-timesjobsIt is a leading job search platform of India after Naukri and Monster. It was operated by the Times group. Timesjobs is the best place to get the updates of the latest job posting. You can search jobs as per your skill set, industry, and location. the jobs here are posted by companies and consultant. You can create your timesjob profile, post your resume and apply for a digital marketing job.

Apart from applying keep a regular check on your profile and update it. It will increase your chances to get connected with recruiters. The regular updating will also help you to get a call from a recruiter when there are actively looking for candidates.

Visit –

4. IIMjobs –

digital-marketing-jobsiimIf you are from MBA graduate, manager, business developer or from a retail background. IImjobs is the perfect place to get a high paying job in Digital Marketing and other areas. It was founded by Mr. Tarun Mehta in 2008.

It is the best platform to connect with recruiters. The working is same as other job portals. You have to create an account then optimize your profiles with the skills and experience, after that start applying for the jobs in your domain.

It was first started for the recruitment of senior level management jobs, but now it is open for every candidate who is looking for a job in Banking & Finance, Consulting, Research & Analytics, Sales & Marketing, HR, IT industry.

Visit – iimjobs

5. Indeed –

An American employment related search portal, uses artificial intelligence to help job seekers to find the best-fit job for him.

Today, most jobs are online, and finding a job is like finding a needle in a haystack. As a digital marketer, you have to start to find the best opportunity. These 5 resources to find the best digital marketing jobs in Delhi, India or any other part of the country will help you a lot.

Did you find this post helpful? do comment below share on other social platforms.


Learn how to use tumblr for your Business growth

Use Tumblr to Increase Online Visibility & Engagement

Before I start How to use Tumblr for an SEO and Business perspective, I want to tell you that Not every social media will give you the awesome blogging experience! However, with Tumblr, you will surely get a positive response. More than blogging it is a sought of a micro-blogging site that helps in the gaining organic traffic and Backlinks. Famous celebrities including Mr. Amitabh Bachan (, Vanessa Hudgens ( is very active on this microblogging site.

If you are a business and looking to increase the online visibility then Tumblr is for you. Hence, while using this platform you can follow 5 ultimate Tips on “How to use Tumblr”. To know what are they? Keep following the article.

1. Choose a Clean Theme:

While making your account on Tumblr you need to choose a single theme from a set of diverse themes. Some of them are free while others are paid. But, traffic factor depends a little on the beauty of the theme instead one should focus on choosing a clean theme. On each account, you will add the content – microblog that has to look clean and clear with the background.

2. Reblog is the New Mantra:

In the initial phase itself, the account holders can follow others and make use of re-blogging. It simply means that you are streaming post into the newsfeed just like on Facebook. However, the biggest advantage is that you can share the blogs with thousands of people even if the page has just a few visitors.

It is a brilliant way to get noticed. this step is the most important of this article about How to use Tumblr. By reblogging, You can also add comments and start the conversation with other Tumblr users.

3. Get the Power of Tumblr Recommendations:

Ask your friends or follower to recommend you! For example, if you own a good blog and is placed on the explore pages on the Tumblr, you can easily double your traffic. This simply means an awesome hike in no. of page views and traffic in terms of visitors in a single day.

On this social media platform, you can easily gain traffic if you share quality microblogs since it is a mix of a blog with social media.You have to just find out your niche and share interesting insights, visuals. Make sure you give a unique and relevant name to each of the blogs that might be surfed by 300 million unique visitors per month.

4. Follow the trends:

In the middle of a good content, it is must you remember few tricks to help you score more! The tricks are inclusive of posting memes because everybody loves humor. Don’t forget to tag as many as relevant tags and make sure you are regular with the number of posts. Further, simply following others will not work hence keep the interaction active. Focus on quality more than numbers or quantity.


If you are one of those interesting in marketing on Tumblr and want to know How to use Tumblr to get traffic then these above tips will help you. For more suggestions and help please comment below and share your views with us!


7 step to do SEO Competitive Analysis and Research Like a PRO !

SEO Competitive Analysis & Research

Being a brand, company or a new online starter, to perform brilliantly amongst competitors is the need for everyone. You need to follow the strategies that will work in a better way. Shifting from one strategy on video content to another on gaining more natural traffic all these ideas depend on what competitors are following.

So, how to analyze your SEO competitors is a big question? In this article, you will find the answer!

1. Getting to Know – Who are Your Competitors:

The first method is cool which says to have an offline list. From the same, you need to identify your competitors locally, country wise or even globally. To find online competitors which of the companies, brand, or names are coming on the top of the search results?

For example, you own a digital marketing firm and offer online marketing services in the capital city. Use the keyword, Digital marketing services in Delhi and check out the results. If you are running a paid advertising then you can check out your position.

However, if you are not running any kind of PPC then have a look at the organic search. Natural listing is based on quality content, backlinks, and excellent SEO efforts. Check out the results on 5 specific keywords and have a look on the same.

2. Do Keyword Analysis of Your Competitors:

The reason owing to which the competitors are performing well might be the usage of right keywords in trend. For example, if the competitor site is having keywords or phrases and is performing well then use the keyword research tool to check out what is the exact search volume? Maybe you have left some of the great or buzzwords while planning the content design or marketing campaign.

3. Analyze Social Presence of Top competitors:

Gaining traffic for the business site is an overnight secret! The no. of visitors on Facebook, Twitter, LinkedIn, and Google Plus can easily help you to create popularity for the brand. Hence, after identifying your competitors the next step says to have a look at the social profiles of the competitors. The metrics that can help you judge the same are:

  • Likes
  • Followers
  • Post Per Day/Week
  • Campaign for Each of the Platform

4. Perform an FREE SEO analysis:

With a number of free SEO analysis tool, one can check positives of not only own websites but also of the competitors. Such tools provide relevant information on what to do, and what is the best thing on the site. The factors which affect the performance of a website in a lead generation process are:

  • Page Title
  • Meta Tags, Meta Description
  • Text/HTML Ratio
  • Images
  • External Links
  • Sitemap

The above-mentioned four factors will definitely help you to analyze your SEO competitors. Make sure you adopt strategies that are feasible for your own business instead of following competitors blindly.


Facebook Ad Checklist to Create a Successful Ad Campaign

After the initiation of a Facebook ad, Facebook is no longer limited to a social network. Now in 2017, It became a goldmine for Advertisers and businesses.

People spend a lot of time on Social media and Facebook is at the top of this list.

According to the recent report, in every 1-minute facebook user likes 4.1 million posts.

Yes, you are right it’s a huge number. So the opportunities for this platform are just way beyond the expectation.

Here is an infographic, which includes the 6 necessary steps: 


In this post, I am sharing some Tips and facebook ad checklist which will help you to go through every necessary step to create a successful Facebook Ad, let start –

Step 1: Objective –

Setting an objective is always the first step for any advertising campaign. In Facebook, before choosing an objective, ask these 3 questions to your self-

  1. Which Facebook Ad objective are you choosing?
  2. Why are you choosing this objective?
  3. How does this objective fit in with your sales funnel?

Once this step is done then it’s time to go to the next step!

Step 2: Conversion –

Once you set up your objective, now it’s time to set up a Facebook pixel. Facebook pixel is something which allows tracking the conversion.

Ask these things to yourself!

  1. Do you have the Facebook pixel installed?
  2. What are you using as a conversion event for the Facebook pixel?
  3. How does tracking that activity fits into your sales process?

Once you find an answer to these questions, you can go to the next step.

Step 3: Audience –

Finding your target audience is yet another important part of any advertising campaign. To be successful in Facebook advertising, finding the ideal customer is the key.

Ask these questions to yourself to find your ideal targeting!

Step 1 (a) – General targeting

  1. What is the preferred age group for your targeting?
  2. Are your products or services specific to one gender?
  3. What language are you targeting?

Step 2 (b) -Detailed Targeting

  1. What interests or pages are you targeting?
  2. Are you excluding any pages or specific audience?

Once this step is complete then go to the next Step!

Step 4: Placements

Once you set up objective, conversion action, and audience now it’s time to find the relevant places. The best Ad placement can dramatically improve your conversion and save budget.

You can choose where your ad will be shown.

To find the best placement, ask these questions to yourself!

  1. Are you choosing automatic placement or custom placement?

Find the best placement, although I will suggest you to go for custom placement to get best results.

Step 5: Budget and Scheduling –

Defining a Budget and ad scheduling is another important aspect to get the best result from the ad. To use it wisely ask a question to yourself!

  1. What is your daily budget?
  2. What is your budgeting schedule?

Check these steps and find best budget and timing to enable your campaign.

Step 6: The Ad –

1(a) Design and create your first Ad

Facebook offers different types of ad, which includes Carousel ad, lead ads, video ads, canvas ads etc.

Ask question to find the best one!

  1. Which ad format are you choosing?
  2. What is the link you are using?
  3. Do you have a headline and ad copy ready?

2 (a) Preview your ad –

Once you created your first ad, make sure you preview your ad before publishing. Ask question to yourself to make an extraordinary ad!

  1. Does it catch the attention of your ideal customer?
  2. is the link “above the fold?”
  3. Is there a clear call to action?

You are done!

A Digital Marketing consultant can help you to create the most affordable business strategy for your products and services. You can visit this link and schedule your Free Consulting session.


6 Step Process to optimize your Web forms for Rapid Increase in Conversions

Web form Optimization for Greater Success –

Web forms are an essential for any website and any business vertical, in fact, they are the only thing which stands between your services and the customers.

so how many web forms have you filled in this month? your answer might be 2-4 or 10. And it must be you are buying something or registering yourself for a webinar or booking a flight?

And if I am not wrong, Filling a form is sometimes a guarantee of the sales. There are plenty of forms which needs to be optimized to reduce the goal abandon rate.

You have heard the stories of forms impacting the conversion, some of them are listed below-

How Expedia made an extra $1 million per year by removing one field in their form

Marketo received 34% more leads by regular testing of their web form length

The communication of your business and customer sometimes starts from the web form submission and that is the reason it web form optimization is one of the key areas to focus on increasing the conversion

Form Types –

Forms are different in nature and it varies as per the business types, below are some major form types –

  1. Lead forms like contact form and subscribe forms
  2. E-commerce form like checkout forms
  3. User Provisioning forms like sign up forms
  4. Productivity forms like task-oriented forms

The 6 Step Web form optimization Process –

Always minimize the pain of completing the form, and remember the more form field mean high abandon rate, below are 6 steps which will help you to web form optimization –

  1. Use a form analytics tool like hot jar
  2. Collect data of minimum 2 weeks
  3. Analyze data and find where the visitors are struggling?
  4. List the problem areas
  5. Match data with other analytics sources like Google analytics or Heatmap
  6. Prioritize the problem areas and resolve them.

Improvement Areas –

Apart from optimization process, there are some improvement areas which you need to focus in order to increase conversion.

  1. Captchas Might Be Costing You Leads –

As long as you are looking for conversion, I advise you to remove captchas from the sign-up forms. Although using captchas is a wise choice and it excludes the bots for filling your forms but sometimes it annoys and a study shows that it directly increases the cost of conversion.

If you are using word press than you can use Akismet, which blocks from spam.

  1. Optimize for Motivation, Then for Ability-

Visitors who came to your site, there don’t fill your form for fun, The best idea to illustrate this is to show them the benefits or outcomes of filling the forms. The more motivating the benefits the more chances to increase the form fill-ups.

 Final thoughts –

Web form optimization is a huge competitive benefit. Look at your current conversion ratio, and now Imagine when you double the conversion of a single web form, you can double the conversion of your every online campaign.

As a result of your ROI increase and landing page conversion rate also increase by 2 times. I hope the above tips have given you a clear understanding of Web form optimization. I assure you that by applying these ideas your conversion rate will rapidly increase in next few days.