landing-page-optimization-tips

Beginners Guide to Optimize Landing pages for Search Engines

Want to know the Landing page optimization?

When the term landing page optimization comes into our mind, we often relate it to getting more conversion. Even though it is the primary objective and KPI of a landing page.

Converting visitors into a customer is what landing page should do for your business. Sometimes landing pages are a part of sales funnel and it starts from the pay per click advertisement. So optimizing it as an SEO point of view can create magic to your overall marketing effort.

The best thing to optimize the landing page for SEO perspective can help you to get more targeted traffic. Although it looks astonishing and weird this double optimization works.

Below I am sharing some tips which will give you a clear understanding of optimizing a landing page for search engines, let’s start –

1. Start with a strong On page optimization –

On the page optimization is a foundation of web page optimization and the same thing works for a landing page. Look closer to the Title, description, alt tags and the final URL of the landing page. Make sure they are closely associated with the services you are offering to your visitors.

2. Use user intent to personalize your Landing page-

If the search query of a user found on a page and relevant the chances of engagement and conversion increases. The best idea to fulfill this is by including the long tail keywords in the landing page.

As an example, if you want to target people who are suffering from hair loss, the ideal long tail keyword for this is something ” how to stop hair loss” or “how to stop hair fall and grow new hair”

You can use these long tail keywords into your landing page with a phrase like ” If you want to know how to stop hair loss, then you are in right place.

3. Use your keyword wisely on landing page –

Your keywords are placed strategically on a landing page. You can use it in title, description, heading and the landing page copy. do not overstuff it otherwise you are at a risk of Google penalty.

4 . Go for Long Form Landing page –

Although it looks tricky long-form pages are best in these days from the SEO perspective. It is your design of a landing page which can transform your less content to spread and make a landing page long. Do not try to increase the amount of content, try to make it with the formatting of a landing page.

5 . Use LSI keywords wisely –

You know what the LSI means, and you know how important are they in modern day web page optimization.  LSI keywords will help you to not repeat similar word multiple time also it make Google understand the theme of your webpage.

Final Thoughts –

The success of landing page based on the how much conversion it is getting, and how well it related to Search engine optimization and conversion optimization. These are some simple tips which can make your landing page search engine friendly. but the key to landing page success lies in regular testing and finding the best. To create test cases and get which works for you.

By focusing on those tips you not only save your PPC budget also increase the conversion rate of your campaign.

How to Generate Leads with Guest Blogging?

Do you face any difficulty to generate leads with guest blogging?

Guest blogging is all about to post your content on another web page.  Now you must be thinking why do we need to post on another webpage?

Let me tell you that by focusing on different websites, you can fill the highest point of your channel with the possible leads.

Today, I’m going to write about how to generate leads with guest blogging.

This article will take you through the advantages and best practices of Guest blogging with lead generation as your essential objective.

Let’s go ahead and know more…..

1. Choose Right Topic – 

Choosing the right topic helps you is so lucrative with your website. It helps to give the more concretive topic to the audience. If your topic is eye-catching, there are possibilities as the user might show interest to go ahead with your site.

2. Choose Right Site – 

After choosing the right topic, now it’s time to choose a right site. You need to figure out where your guest post will be published.

To build a lead generation, you should look beyond domain authority and industry relevance. Do you need to understand, how large a social following do they have? How engaged are their followers? Are there a lot of social shares for posts by other guest authors? These are the factors which will help you lot.

5. Proceeded with Research –

A good research is also so important before proceeding. It helps you to analyze your topic and subject. The more you go for research more you get perfection to get more visitors to your site.

It will help you to put interesting facts about what your users want. Through research, you can get more and more leads easily.

6. Appear with Something to Offer –

You need to show something so that your visitors feel they are reading something fruitful. You have to show what you can provide them and how they can be benefited. Here are some accommodating focuses:

  • Incorporate the contact’s name.
  • Propose conceivable subjects and post titles.
  • Give particular cases from their blog that relate to your thoughts.
  • Source blogs that accept guest posts
  • Source popular blogs to guest post on
  • Look for your niche when you guest post
  • Read and comment on the blog
  • Promote blog posts
  • Follow the guest post guidelines
  • Draft your pitch

Any growing website sometimes they need to use other people’s platforms to access their visitors. It’s the same for your content too.

It also applies to your contact too, you can extend your current network through posting with other sites and current subscribers, or you can take advantage of those who have bigger audiences.

Why a great content is essential, through writing great content, it helps to drag your visitor’s attention. With the help of content, it helps to create leads.

Now you must be thinking why you need to write on someone else blog. You just need to understand, you get to share your best content with a larger audience making your reach that much bigger.

I hope you found this article interesting and informative. Now you have a better understanding of how to generate leads on guest blogging. Now you can use these metrics on your website to get ample leads.

 

The Ultimate Facebook Pixel guide to make you an Expert

Are you confused about Facebook Pixel Setup?

You must be wondering what the Facebook Pixel is, it’s a kind of analytic tool which helps you to know the effectiveness of your advertising on Facebook.

With the help of Facebook Pixel, you can understand the actions and what people are taking on your website. It also helps to reach to the audiences.

Today, I’m going to write about Facebook Pixel Setup Guide, after reading this article you will have a better understanding about Facebook Pixel Setup Guide.

Let’s Know How To Get Started with Facebook Pixel:

I’m going to explain how to install a pixel, track actions on your site, and make sure that your pixel is working on your Facebook.

Let’s have a look about pixel before going ahead, below are mentioned some of the benefits of installing a Facebook pixel.

What You Need To Do Before You Begin

  • You will need a website for your business
  • You must be able to update your website’s code

Create A Facebook Pixel

  • Go To Your Pixels Tab In Ads Manager
  • Click Create a Pixel
  • Enter a name for your pixel
  • You can have only one pixel per account
  • Choose a name that represents your business
  • Check the box to accept the terms
  • Click create pixel

The next term is important with make sure your pixels are working correctly

There is a tool Pixel Helper Troubleshooting which will help you to figure out if your pixels are working properly.

This is a kind of Chrome plug-in where you can see and know easily if there’s a Facebook pixel installed on the website.

You check for the errors and understand about the data which comes from a pixel. It helps to understand what exactly is going on in your website.

  • After installing the installed the pixel helper, you just need to click on the Pixel Helper Icon in the address bar.
  • You need to check the popup to know if any pixels found on your page.

How To Verify To The Pixel

  • Get FB Pixel Helper
  • Open a page on your site where you added the pixel
  • Click the Pixel Helper icon in your browser’s toolbar

Pixel Errors

With the help of Facebook Pixel Helper, it reports you errors and the possibility that can happen when you are going to install a pixel on your website.

It will help you to know about the errors as these errors mean that the person who manages your website will need to fix something for your pixel to start working correctly.

How to Add a Pixel

After adding the pixel to your site, you will be able to associate it with your new or existing Facebook page. Afterward, you will be able to add it easily.

Next Steps

After getting in the next step, you can read on and learn about pixel events which are visitor actions on your website. You will be able to track easily with the pixel.

After doing this, you will be able to start using the pixel with other advertising products such as:

Product Ads

With the help of product ads, you can track your events on your website and optimize the display of items from your product catalog in Facebook Ads.

Custom Audiences

You can build also targeted facts of your website that visitors based on the pages so that they visit or the actions they take on your website for use in your Facebook Ads.

  • Conversion Tracking

Use Facebook pixel’s standard events or custom conversions to track the actions your visitors take that you care about for usage in conversion tracking and optimization.

  • Create a Custom Audience

You can use these Custom Audiences to re-engage users with targeted ads, or you can let Facebook find new users that are like this Custom Audience.

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The actions are based on URLs visited or either standard or custom events triggered. You can then see these conversions in your reporting, or you can choose to optimize your ads for them.

I hope you found this article informative and interesting. Now you can set up your facebook pixel easily.