What is Digital Marketing? | Importance In The Career

Are you looking for an article which leads you to the deep knowledge about Digital marketing? If yes, then you are on the right page, go ahead and gather more information about Digital Marketing.  

The way India is evolving with the evolution of the digital marketing in the businesses, now it opens doors for career opportunities. Now Digital Marketing becomes a hot buzz in the market. Now every company uses benefits of digital marketing to get good leads and revenue. There are a lot more which I’m going to the right, after reading this article, you will be able to define all the aspects of Digital Marketing.

We all are connected with the Digital Marketing with Facebook, Linkedin, Twitter, Instagram, Radio, Television and many more social networks. In this post, I will cover the following topics-

  • What is Digital Marketing?
  • Why is Digital Marketing Important?
  • How To Build Business and Brand With The Digital Marketing
  • How Social Media Helps To Get Audiences
  • Future Of Digital Marketing

Let’s start:

What is Digital Marketing?

This is very simple to understand that Digital Marketing is a medium by which you can promote your businesses through digital media channels like Social media, Mobile and some non-digital media sources like billboards etc.

Digital marketing plays a vital role in order to get growth in the business. This is very fast advertising media with low cost.

You can get by person-to-person within a second; you can also promote your business through printing. Here are some digital marketing aspects:

  • URL Landing Pages
  • Web Banner
  • Online Directories
  • Social Marketing
  • Traditional Marketing

Why is Digital Marketing Important?

If you want to reach your target audiences, you can get with low cost through digital media, including websites, social media, and mobile advertising; this is very easy to track and reach your audiences with your objects.

The best thing about digital media is this can be done at low cost. Through this, you can engage with the customers.

Gone are the days, when we used to search things through paper books or other stuff. If we want any info it can be found easily at any point in time. If you quest technology, you can make a strong career in digital marketing as this is so informative and interesting career option.

How To Build Business and Brand With The Digital Marketing –

Whatever business you’re running, large or small or medium size, you can reach to the audiences and promote your business digital channels with a low-cost budget. If you spread relevant information through media networks, it will help you get more engagement with the clients easily.  Few important aspects:

  • Reach your target audience
  • You can find more marketing strategies through search engines
  • This is very easy to navigate
  • Multiple social channels for the communication
  • Connects with other marketers

Your website should be well informed if you want to leave an impression on the visitors as your website is the foundation to show your firm. It will help to get familiarize with other digital media channels. There is a saying that it can be considered as one of the top business investment.

Stick With The Audiences –

One more important thing you need to stick with your targeted audiences. It can be possible by launching regular posts. You can be in though with the website and email marketing to connect with customers via social media.

Make sure that you’re posting a relevant and eye-catching content with the useful information, make sure that all of your efforts attract the customers and take their attention back to your website. It will help to get their sight of your product or service.

How Social Media Helps To Get Audiences –

India is the most social media user country; we have a large audience who love to spend their time on social networks. Gone are the days when we used advertising our product through traditional media although it works still digital media is par effective.

Why Social Media Is Effective Than Traditional –

Through social media we can convey our message so easily; it doesn’t need much time or huge money. It just needs your attention and focus. We all use Facebook, Instagram, Linkedin, Twitter, Google Plus, Pinterest, and so many social media which not only help us to know about new services or products but we can promote our services easily without any obstacle.

Social Media Channels –

  • Facebook
  • Linkedin
  • Twitter
  • Google Plus
  • Pinterest
  • Instagram
  • Tumblr
  • Flicker
  • Snapchat
  • WhatsApp
  • Quora
  • Vine

These all above are the social media networks, with the help of these networks, people are getting benefited in order to promote their business a with a low-cost budget. These are the sources you can attain to make your business on top.

More About Digital Media

  • No doubt that India has been Digital and by the year 2020, all the companies will have an online presence to get a lot of career opportunities.


  • This is a dynamic field, with technology developing day by day, you have to continuously develop your digital marketing skills so that your career keeps growing.


  • As per the recent survey, the digital economy is growing more than 10 times faster than the traditional economy and firms that engage in online trading are twice as likely to be creating jobs as firms that aren’t.

Future Of Digital Marketing

  • We can see how Internet users are growing across the world, with 80% of them accessing the web through smartphones. The number will be increasing year by year; to connect to a wide audience is easily possible through digital media than traditional media.


  • You can easily hunt your targeted audiences and connect with new technologies that keep innovating every day.


  • Digital marketing provides endless job opportunities and also qualify you to take up freelancing jobs where you can double your return on investment.


  • We can see how digital marketing is expanding with Training Centers and the Jobs opportunities.

I hope you found this article well informative and interesting, now you have a deep knowledge about digital marketing and how it works, also now you know well how digital media is vast and what are the possibilities. Now you can use these strategies with your business.

How Digital Marketing Creates Job Prospects In India

Do you feel you can become a Digital Marketer? If you have a quest to make a good career with Digital Marketing this article will help you to know more!

Digital marketing is vast; let’s know how this field is growing and helping millions of people around the world. Today, I’m going to write about Digital marketing in India and how this industry has career opportunities, this industry has booming day by day.

Digital Marketing Overview – 

When digital marketing word comes to the mind it gives many more ideas at one time period, this is a platform where millions of people have been building their successful career. Digital marketing has been a huge impact on advertising & marketing in past recent years and this impact is going to be increased in upcoming years as we are going to be more dependent gradually.

This is an amazing source of marketing such as service and products, mainly via the internet including mobile phones, display advertising, and other digital marketing sources.

If I talk about recent years there was only traditional marketing for the advertising which costs high and takes time to deliver your message and promotion to the targeted audience. Now digital marketing has changed the meaning of marketing, now this is very easy to promote your service and products. Digital marketing will remain the most powerful way of marketing in the future.

If I talk about future of digital marketing, as per a recent survey, by 2018; There will be 700 million internet users, I think, now we have a clear picture how Digital marketing is growing day to day.

India is following digital marketing so effectively, few time back, India’s Prime Minister announced to turn India into “Digital India” with digital India campaign.

In recent years, digital marketing has displayed a great example of working and learning with technology, along with better career option.

Growth Of Digital Marketing –

The Digital marketing industry is growing so fast, if we look back we will find how this industry has been growing as now life has been so easy for the user of the internet and mobile phones.

As this field is booming you can also make an enriching career, no doubt this profession will never fall down as per recent figures and this figure is going to be increased in upcoming years.

Here are some figures:

  • 60% of the companies already using digital marketing strategy in 2017
  • 72% marketers believe that traditional model of marketing is no longer sufficient
  • Company revenue driven by internet marketing will get increased by 30%
  • In 2017, 80% businesses will increase their digital marketing budget
  • Digital Marketing budget may surpass the IT budget in 2018

Let’s Know Most Popular Career prospects In Digital Marketing

  • SEO
  • SEM
  • SMM
  • Email Marketing
  • Mobile marketing
  • Web Analytics


  • SEO- SEO stands for Search Engine Optimization; SEO plays a vital role in the digital marketing profession. We all know how all the entrepreneurs have huge competition in the market if you want to make an impact in the rush life you have to be visible in others. SEO helps to make your website more visible and gets more results on search engine.


  • SEM- Search engine marketing is a method to make your website visible through advertisement; it gives you certain knowledge how to run a PPC program.


  • SMM- Social media marketing gives you more options to promote your service & products over social media networks i.e. Facebook, Twiter, Instagram, Linkedin, Google Plus, Pinterest and other useful social media methods. They help you to advertise your service or products easily at low cost.


  • Email Marketing- This is very important to language with the customer to get good revenue, email marketing is also an important source, and with the help f email marketing you can reach to your target audience very easily. You can write an effective content about your service or products and send them via email.


  • Mobile Marketing- We all are aware how mobile phones have been so essential for everyone, now mobile marketing also have been so lucrative to promote your service easily without any hassle. You can send promo offers or other discount schemes to the audience through mobile phones which finds so easy and convenient; it saves your time and efforts.


  • Web Analytics- Web analytics have been a key factor in digital marketing, it helps to enhance your website traffic and know how people are showing interest in your projects. Google analytics is a great way to know how your website is working.


How Digital Marketing Course Shape Your Career And Who Can Get Benefited-

  • Working Professionals
  • Individual Beginners
  • Marketing Professionals
  • Web Marketers
  • Housewives


  • Working Professionals-People who already work professional but want to increase their digital marketing knowledge to enhance skills, this digital marketing makes them more educated about marketing strategy which can be used in their professional life.


  • Individual Beginners-Beginners who are looking for the career in digital marketing, entrepreneurs who want to improve their professional life; it helps a lot to get a good understanding of marketing and how to improve their business.  


  • Marketing Professionals-Marketing professionals who are looking for a better marketing strategy and understanding, it helps a lot to market professionals, e-commerce, and advertising.


  • Web Marketers- This helps to all Web marketers who want to enhance their professional prospects in the marketing; IT professionals who want to have a deep knowledge of the domain and other essentials aspects.


  • Housewives- This is the most benefited course for housewives, the reason behind is, this course gives freedom to work online from home. There are so many housewives, who are earning good enough by working from home, it doesn’t need huge investment, it just needs an internet connection and a desktop or laptop.


I hope you found this article well informative and helpful, now you know well how digital marketing has a future and how it can shape your career.  

Rise of Digital Marketing and its importance in Business Growth

In last decade, the world has shown a rapid shift from traditional media to digital media and the transformation is on a fast track this decade too. More and more people are spending time on digital media, hence it became the preferred way to promote products and services.

The consumption of digital music, articles, blogs, images, and video content speaks a lot in favor of the importance of digital marketing nowadays. Devices like mobile, Smartphone, iPad, computer, are one of the main tools driving the digital information.


The arena keeps consumer, seller, and mediator work on a single platform via the internet. So, if we talk in particular about the need for digital marketing we have the following facts.

The future of Marketing is Digital Marketing:

In olden days, print and electronic were the main tools of marketing. However, today with the wide usage of E-devices connected to the internet, companies have started spending a huge amount of digital ads.

If we focus on digital advertising then CMO council research is worth to share.

  • DM was the fastest growing category in 2014, with an increase of 16.1% in spending.
  • Within 5 years, the total spending for digital marketing will cover 75% of total ad spending.
  • The spending on global social media ads has already reached $16.10 billion (2014) with a direct 43% increase from the last year.
  • Most of the senior advertisers/marketers are ready to allocate their funds on digital marketing website content, performance, and optimization.
  • 65% of businesses think Digital marketing is the top method for generating leads for any business.


Prediction on Digital/Online Marketing:

We have reached the place where everything happens online. For example money transfer, credit card payments, bills submissions, online shopping or writing a blog, the search engines are gaining traffic day-by-day. Again according to CMO facts:

  • At the end of 2018, the internet advertising industry may overtake TV ad segment.
  • Not just system but marketers have spent $4.4 billion on mobile advertising in 2012 that reached $8.5million in 2013. However, the future prediction of CMO council says that it will reach up to $31.1 billion by the end of 2017.
  • Apps are the new future tools for developers and designers.
  • Internet of Things (IoT) the advance flow of data flowing that is a huge market opportunity for every single digital marketer.

The strongest point to join the wide digital marketing industry is the statistics that more than 82% of the world population comes online. The industry will grow and will become advanced every day.

The digital age is the new marketing segment that offers immense benefits, remunerations, and secures future!