Web form Optimization for Greater Success –
Web forms are an essential for any website and any business vertical, in fact, they are the only thing which stands between your services and the customers.
so how many web forms have you filled in this month? your answer might be 2-4 or 10. And it must be you are buying something or registering yourself for a webinar or booking a flight?
And if I am not wrong, Filling a form is sometimes a guarantee of the sales. There are plenty of forms which needs to be optimized to reduce the goal abandon rate.
You have heard the stories of forms impacting the conversion, some of them are listed below-
The communication of your business and customer sometimes starts from the web form submission and that is the reason it web form optimization is one of the key areas to focus on increasing the conversion
Form Types –
Forms are different in nature and it varies as per the business types, below are some major form types –
- Lead forms like contact form and subscribe forms
- E-commerce form like checkout forms
- User Provisioning forms like sign up forms
- Productivity forms like task-oriented forms
The 6 Step Web form optimization Process –
Always minimize the pain of completing the form, and remember the more form field mean high abandon rate, below are 6 steps which will help you to web form optimization –
- Use a form analytics tool like hot jar
- Collect data of minimum 2 weeks
- Analyze data and find where the visitors are struggling?
- List the problem areas
- Match data with other analytics sources like Google analytics or Heatmap
- Prioritize the problem areas and resolve them.
Improvement Areas –
Apart from optimization process, there are some improvement areas which you need to focus in order to increase conversion.
- Captchas Might Be Costing You Leads –
As long as you are looking for conversion, I advise you to remove captchas from the sign-up forms. Although using captchas is a wise choice and it excludes the bots for filling your forms but sometimes it annoys and a study shows that it directly increases the cost of conversion.
If you are using word press than you can use Akismet, which blocks from spam.
- Optimize for Motivation, Then for Ability-
Visitors who came to your site, there don’t fill your form for fun, The best idea to illustrate this is to show them the benefits or outcomes of filling the forms. The more motivating the benefits the more chances to increase the form fill-ups.
Final thoughts –
Web form optimization is a huge competitive benefit. Look at your current conversion ratio, and now Imagine when you double the conversion of a single web form, you can double the conversion of your every online campaign.
As a result of your ROI increase and landing page conversion rate also increase by 2 times. I hope the above tips have given you a clear understanding of Web form optimization. I assure you that by applying these ideas your conversion rate will rapidly increase in next few days.