Search engine optimization (SEO) is the process of optimizing a website so that it performs well in organic search. Ranking highly for search terms which are known as keywords increases the visibility of a website and leads to a higher number of visitors to the actual website. Often people ask Why do we need SEO for website?
In this blog post, I am sharing some key benefits of SEO, let’s check it out –
1. SEO is good for visibility and branding
Throughout this article, we’ve equated increased visibility with increased traffic and ultimately, an uptick in sales. But high visibility is more than just a simple click through. Most searchers don’t just search once, click on a couple of websites and then finish.
2. SEO helps build your brand’s credibility
We, as consumers, trust search engines to deliver to us exactly what we need. Therefore, consciously or not, we take their rankings as an implicit vote of confidence. The higher you rank on your page, the more Google, or other search engines trust your website, and the more they trust you, the more the consumer trusts your business.
3. SEO complements and integrates with other forms of marketing
Whether it is digital or traditional marketing, SEO can perfectly integrate with your other marketing strategies.
Linking your efforts with content generation, social media, and PR, can boost your reach, and their market power, even further.
4. SEO has one of the best ROI’s in Advertising
SEO provides the greatest rewards, at a higher rate than any other form of traditional offline marketing.