Winback and ReEngagement
Are you confused between Winback and ReEngagement?
If you’re confused with the Winback and Re-Engagement the then this blog will let you know everything. The Re-engagement & Winback campaigns use to increase the data analyses to know how your audiences are connected. If I talk about Re-engagement campaign, it is the most often use to improve email deliverability. Winback campaigns, on the other hand, primarily use purchase data as its driver and are most useful for the purchase.
If a customer hasn’t purchased from you in a given period of time you can send them an attractive offer try them to purchase again. Do not forget that the goal of the Winback campaign is to make awareness about a product or service.
You need to remember that it’s also important to understand that it’s essential to remove addresses from your list that hasn’t opened or clicked since a long time.
Types of behavior-
Re-engagement strategies tend to be based primarily on email with open or click over a certain period of time. Remember that just because you have an email address for a customer who is actively making purchases doesn’t mean that address is a valid one or a good one to reach them at.
This is also very important to understand, you may need to consider longer or shorter time frames for inactivity based on your sending emails.
If your customer lifecycle is long, or your customers tend to be purchasers, you may consider a longer inactivity timeframe to mirror that behavior.
Build Re-Engagement Campaign
You need to remember that why the subscriber is receiving this email and set expectations that inactivity will affect their future communications stream and even removal from your list if they do not take action to continue receiving email communications from your brand.
Now gone are the days when we used to trap due to lack of information and tools. Fortunately, today’s marketers are enabling to win over or learn from customers with win-back campaigns that can be sent via push notifications and email marketing.
- Let data guide your campaign
- Ask what the problem is and offer to solve it
- Remind the customer what benefits are
- Show them what they are missing
- Send the backup message
- Know when to call
Reasons for disengagement
This is the main fact to understand the reason for disengagement. You need to understand why people lose interest in your emails before you start a re-engagement campaign.
The subscriber may show disengagement:
Bad content: If your audience doesn’t like what you’re going to send them, they may stop opening your emails.
Too many emails: There are chances to lose interest in your brand if you send too many emails.
Failed Promises: If you promise something to subscribers and they don’t deliver within a deadline, people will not only lose interest but trust too. Deliver on the promises you make at signup time.
I hope this article given you some remedy over your query, now you’re able to analyze about re-engagement and Winback.